Prof. Dr. Dennis C. Ahrholdt

Professor an der HSBA für allgemeine Betriebswirtschaftslehre mit dem Schwerpunkt Digitales Marketing & E-Business

Kurzprofil

Dennis C. Ahrholdt ist Professor für allgemeine Betriebswirtschaftslehre mit dem Schwerpunkt Digitales Marketing & E-Business. Er ist Mitglied des wissenschaftlichen Beirats und Ombudsperson für gute wissenschaftliche Praxis an der HSBA.

Professor Ahrholdt studierte Betriebswirtschaftslehre an der Universität Hamburg und der University of Technology Lappeenranta (Finnland). Nach Tätigkeiten in der Praxis und Gründung eines Onlinehandels promovierte Professor Ahrholdt mit ‘summa cum laude‘ am Institut für Operations Research der Universität Hamburg. Seine Dissertation zum Thema ‘Erfolgsfaktoren einer E-Commerce-Website‘ wurde mehrfach prämiert, u.a. mit dem Preis für die beste Dissertation des Fachbereichs Betriebswirtschaftslehre der Universität Hamburg und dem BÜROPA-PREIS 2011 des Stifterverbandes für die Deutsche Wissenschaft zur Förderung der Handelsforschung. Professor Ahrholdt ist Visiting Fellow und Dissertation Supervisor an der University of Newcastle, Australia, der Edinburg Napier University und der University of Southern Denmark sowie Gutachter für verschiedene renommierte Journals (z. B. European Journal of Operational Research, Business & Information Systems Engineering oder European Management Journal).

Seine empirische Forschung, die sich mit den Themen E-Business, Service Management und Konsumentenverhalten beschäftigt, wird in führenden internationalen Journalen veröffentlicht (s.u.). Zudem ist Professor Ahrholdt Co-Autor des erfolgreichen Springer-Lehrbuchs Online-Marketing-Intelligence (über 300.000 Downloads).

Ergänzend hält er (Praxis-)Vorträge und berät Unternehmen zu obigen und nachstehend genannten Themenfeldern.

Lehrveranstaltungen

  • Online Marketing Intelligence
  • Digitales Marketing & E-Business
  • Marketing
  • Statistik
  • Wissenschaftliches Arbeiten / Academic Writing

Forschungsschwerpunkte

  • Online Marketing & E-Business
  • Service Management
  • Online- & Service Consumer Behaviour
  • Data Science & Analytics

Ehemalige Doktorand:innen

Publikationen

Zeitschriftenartikel (referiert)

Schnittka, Oliver, Ricarda Bohn, Dennis Ahrholdt, and Christian Dragin-Jensen. 2026. "Does Informational Social Media Use Negatively Impact Preventive Behavior during COVID-19 Pandemic? Moderating Roles Citizens’ Scientific Knowledge Trust Science." Health Marketing Quarterly: 1-15. https://doi.org/10.1080/07359683.2026.2624300.

zur Publikation

Knuth, Tobias, and Dennis C. Ahrholdt. 2022. "Consumer Fraud Online Shopping: Detecting Risk Indicators through Data Mining." International Journal Electronic Commerce 26 (3): 388-411. https://doi.org/10.1080/10864415.2022.2076199.

zur Publikation

Faerber, Lea Susanne, Dennis C. Ahrholdt, Oliver Schnittka, and Zeinab Rezvani. 2021. "Multimedia-guides and Word-of-mouth in Nostalgic Visitor Attractions: The Case for a German Wax Museum." Leisure Studies 40 (5): 682-697. https://doi.org/10.1080/02614367.2021.1909109.

zur Publikation

Faerber, Susanne, Dennis Ahrholdt, Julian Hofmann, and Oliver Schnittka. 2021. "When Visitors Actually Satisfied Visitor Attractions? What We Know from More Than 30 Years Research Tourism Management." Tourism Management 84. https://doi.org/10.1016/j.tourman.2021.104284.

zur Publikation

Ahrholdt, Dennis C., Siegfried P. Gudergan, and Christian M. Ringle. 2019. "Enhancing Loyalty: When Improving Consumer Satisfaction and Delight Matters." Journal of Business Research 94: 18-27. https://doi.org/10.1016/j.jbusres.2018.08.040.

zur Publikation

Ahrholdt, Dennis, Christian Gudergan, and Siegfried Ringle. 2017. "Enhancing Service Loyalty: The Role of Delight, Satisfaction, and Service Quality." Journal of Travel Research 56 (4): 436-450. https://doi.org/10.1177/0047287516649058.

zur Publikation

Carlson, Jamie, Aron O'Cass, and Dennis Ahrholdt. 2015. "Assessing Customers’ Perceived Value of the Online Channel of Multichannel Retailers: A Two Country Examination." Journal of Retailing and Consumer Services 27 (6): 90-102. https://doi.org/10.1016/j.jretconser.2015.07.008.

zur Publikation

Ahrholdt, Dennis. 2011. "Empirical Identification of Success-Enhancing Web Site Signals in E-Tailing: An Analysis Based on Known E-Tailers and the Theory of Reasoned Action." The Journal of Marketing Theory and Practice 19 (4): 441-458.

Ahrholdt, Dennis. 2009. "Quantitative Erfolgsfaktorenforschung im Online-Einzelhandel - Eine Zusammenfassung empirischer Ergebnisse." Research Papers Operations & Supply Chain Management.

Faerber, Susanne, Dennis C. Ahrholdt, and Oliver Schnittka. "Multimedia Guides in Visitor Attractions: A Suitable Tool to Enhance Nostalgias Impact on Visitor Loyalty." International Journal of Hospitality Management.

Faerber, Susanne, Julian Hofmann, Dennis C. Ahrholdt, and Oliver Schnittka. "When Are Visitors Actually Satisfied? a Meta-analytic Review of Visitor Satisfaction Drivers at Visitor Attractions." Tourism Management 84.

Monografien und Herausgeberschaften

Ahrholdt, Dennis, Goetz Greve, and Gregor Hopf. 2023. Online-Marketing-Intelligence. Erfolgsfaktoren, Kennzahlen und Steuerungskonzepte für praxisnahes Digital-Marketing. 2nd edition. Wiesbaden: Springer Gabler. https://doi.org/10.1007/978-3-658-26562-5.

zur Publikation

Ahrholdt, Dennis, Goetz Greve, and Gregor Hopf. 2019. Online-Marketing-Intelligence. Kennzahlen, Erfolgsfaktoren und Steuerungskonzepte im Online-Marketing. Wiesbaden, Germany: Springer Gabler. https://doi.org/10.1007/978-3-658-26562-5.

zur Publikation

Ahrholdt, Dennis. 2010. Erfolgsfaktoren einer E-Commerce-Website - Empirische Identifikation vertrauensfördernder Signale im Internet-Einzelhandel. Wiesbaden, Germany: Springer Gabler.

Working Papers

Faerber, Susanne, Dennis C. Ahrholdt, and Oliver Schnittka. 2019. "Multimedia Guides in Visitor Attractions: A Suitable Tool to Enhance Nostalgias Impact on Visitor Loyalty." Working Paper.

Faerber, Susanne, Julian Hofmann, Dennis C. Ahrholdt, and Oliver Schnittka. 2019. "Trust-Enhancing Website Signals E-tailing Efficiency Converting Website Visitors New Buyers - Comprehensive Empirical Examination." Working Paper.

Faerber, Lea Susanne, Dennis C. Ahrholdt, and Oliver Schnittka. 2019. "Visitor Characteristics Matter: How the Positive Impact of Visit Duration on Visitor Satisfaction at Visitor Attractions Is Moderated." Working Paper.

Faerber, Susanne, Julian Hofmann, Dennis C. Ahrholdt, and Oliver Schnittka. 2019. "When Are Visitors Actually Satisfied? a Meta-analytic Review of Visitor Satisfaction Drivers at Visitor Attractions." Working Paper.

Präsentationen auf Konferenzen

Faerber, Lea Susanne, Dennis C. Ahrholdt, and Oliver Schnittka. 2019. "Visitor characteristics matter: How the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated." Presented at Presentation held at the 48th Marketing Academy Conference, Hamburg, Germany.

Faerber, Lea Susanne, Dennis C. Ahrholdt, and Oliver Schnittka. 2019. "Visitor Characteristics Matter: How the Positive Impact of Visit Duration on Visitor Satisfaction at Visitor Attractions Is Moderated." Presented at 48th European Marketing Academy Conference, Hamburg, Germany.

Faerber, Lea Susanne, Julian Hofmann, Oliver Schnittka, and Dennis C. Ahrholdt. 2019. "What Influences the Success of Visitor Attractions? a Meta-analytic Review of Visitor Satisfaction Drivers." Presented at 48th European Marketing Academy Conference, Hamburg, Germany.

Faerber, Lea Susanne, Julian Hofmann, Oliver Schnittka, and Dennis C. Ahrholdt. 2019. "What Influences the Success of Visitor Attractions? a Meta-analytic Review of Visitor Satisfaction Drivers." Presented at 48. European Marketing Academy Conference, Hamburg, Germany.

Knuth, Tobias, and Dennis Ahrholdt. 2017. "E-Commerce Mailorder Fraud: Feature Analysis of B2C Transaction Data." Presented at 39th ISMS Marketing Science Conference, Los Angeles, USA.

Knuth, Tobias, and Dennis Ahrholdt. 2017. "How to Detect Fraud - Evaluation of B2C E-Commerce Transaction Data." Presented at EMAC Conference, University of Groningen, Netherlands.

Faerber, Susanne, Dennis Ahrholdt, and Oliver Schnittka. 2017. "Success Drivers of Visitor Attractions: A Literature Review." Presented at 26th Nordic Symposium of Tourism and Hospitality Research, Falun, Sweden.

Faerber, Susanne, Dennis Ahrholdt, and Oliver Schnittka. 2017. "They Are out of Control: Analysing External Drivers of Visitor Satisfaction at Visitor Attractions." Presented at 26th Nordic Symposium of Tourism and Hospitality Research, Falun, Sweden.

Carlson, Jamie, Aron O. Cass, and Dennis Ahrholdt. 2015. "A Hierarchical Model of Perceived Value of the Online Channel in Multi-Channel Retailing: Concept, Measurement and Impact on Performance Outcomes." Presented at AM2015 - The Magic in Marketing, Limerick, Irland.

Carlson, Jamie, Dennis Ahrholdt, and Aron O'Cass. 2013. "Modelling Formative Measure Perceived Value Online Channel Multi-Channel Service Systems: Multi-Sector, Cross-Cultural Perspective." Presented at Academy of Marketing Science World Marketing Congress, Monash, Melbourne, Australia.

Carlso, Jamie, and O´cass,, Aaron, Ahrholdt, Dennis,. 2013. "Modelling Formative Measure Perceived Value Online Channel Multi-Channel Service Systems: Multi-Sector, Cross-Cultural Perspective." Presented at Academy of Marketing Science World Marketing Congress, Melbourne, Australia.

Ahrholdt, Dennis, Jamie Carlson, and Aron O'Cass. 2013. "Perceived Online Channel Value Multi-Channel Services: Exploring Its Multidimensionality & Nonlinear Effects Intentions." Presented at Australian and New Zealand Marketing Academy Conference (ANZMAC)., Auckland, Neuseeland.

Ahrholdt, Dennis, Siegfried Gudergan, and Christian Ringle. 2013. "What Drives Customer Loyalty? Nonlinear Effects Customer Delight Satisfaction Loyalty Moderating Role Service Experience." Presented at Academy of Marketing Science World Marketing Congress, Melbourne.

Heitmann, Henrik, and Dennis Ahrholdt. 2012. "Dynamic Pricing in öffentlichen Fahrradverleihsystemen." Presented at GOR-Energy, Markets and Mobility, Berlin, Germany.

Ahrholdt, Dennis, Siegfried Gudergan, and Christian Ringle. 2012. "Enhancing Service Loyalty: New Insights Nonlinear Effects Customer Delight Satisfaction." Presented at INFORMS Annual Meeting, Phoenix, Arizona, USA.

Carlson, Jamie, and Dennis Ahrholdt. 2012. "New Insights Consumer Loyalty Website-Services: Quadratic Effect Flow." Presented at Academy of Marketing Conference, University of Southampton, England.

Ahrholdt, Dennis. 2009. "Trust Enhancing „IT-Signals' E-Tailing - Empirical Study Based Structural Model." Presented at INFORMS Annual Meeting, San Diego, CA, USA.

Ahrholdt, Dennis. 2007. "Erfolgsfaktoren im B2C-Einzelhandel." Presented at GOR 2007 - OR in the Service Industry, Saarbrücken.

Sonstige Veröffentlichungen

Ahrholdt, Dennis. 2017. "Diskussion zum Thema „Big Data“ at TV Show Hamburg 1 Fernsehen."

Ahrholdt, Dennis. 2017. "Round-Table-Diskussion zum Thema „Fachwissen“. Marketing Innovation Day - Deutscher Marketing Verband e.V." Hamburg.

Ahrholdt, Dennis. 2017. "World-Café-Moderation zum Thema „Fachwissen“. Marketing Innovation Day 2017 - Deutscher Marketing Verband e.V." Hamburg.

Konferenzbeiträge

Knuth, Tobias, and Dennis Ahrholdt. 2017. "How to Detect Fraud - Evaluation of B2C E-Commerce Transaction Data." In Proceedings of the EMAC European Marketing Association Conference.

Carlson, Jamie, Aron O'Cass, and Dennis Ahrholdt. 2015. "Hierarchical Model Perceived Value Online Channel Multi-Channel Retailing: Concept, Measurement Impact Performance Outcomes." In Proceedings of the AM2015 - The Magic in Marketing. Limerick.

Ahrholdt, Dennis, Jamie Carlson, and Aron O'Cass. 2013. "Perceived Online Channel Value Multi-Channel Services: Exploring Its Multidimensionality & Nonlinear Effects Intentions." In Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC). Auckland.

Carlson, Jamie, Dennis Ahrholdt, Ramaswami Sridharan, and Togar Simatupang. 2012. "New Insights into Consumer Loyalty of Website-Services: The Quadratic Effect of Flow." In Proceedings of the Academy of Marketing Conference. Southhampton.

Beiträge in Sammelwerken

Ahrholdt, Dennis, Siegfried Gudergan, and Christian Ringle. 2015. "What Drives Customer Loyalty? Nonlinear Effects Customer Delight Satisfaction Loyalty Moderating Role Service Experience. Looking Forward, Looking Back: Drawing Past Shape Future Marketing." In What Drives Customer Loyalty? Nonlinear Effects Customer Delight Satisfaction Loyalty Moderating Role Service Experience., edited by Colin And Junzhao Jonathon Ma ed. by Campbell, 742-750. Melbourne: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing.

Carlson, Jamie, Dennis Ahrholdt, and Aron O‘Cass. 2013. "Modelling a Formative Measure of Perceived Value of the Online Channel in Multi-Channel Service Systems: A Multi-Sector, Cross-Cultural Perspective." In Proceedings of the Academy of Marketing Conference, edited by Academy of Marketing. Cardiff.