Prof. Dr. Dennis C. Ahrholdt
Professor of Business Administration with a focus on Digital Marketing & E-BusinessShort Profile
Prof. Dr. Dennis C. Ahrholdt is Professor of Business Administration with special focus on Digital Marketing & E-Business at HSBA. He is member of the scientific advisory board and ombudsman for good scientific practice at HSBA.
Prof. Ahrholdt studied business administration at the University of Hamburg and the University of Technology Lappeenranta in Finland. After various positions in industry and setting up an online retail company, he completed his doctoral studies with summa cum laude at the Institute for Operations Research at the University of Hamburg. His dissertation on the topic "Success factors of an e-commerce website" won several awards including the prize for the best dissertation in the Department of Business Administration at the University of Hamburg and the BÜROPA PRIZE 2011 from the Stifterverband für die Deutsche Wissenschaft, a foundation that promotes research into trade. Professor Ahrholdt is a Visiting Fellow and Doctor of Business Administration Dissertation Supervisor at the University of Newcastle, Australia, Edinburg Napier University, and University of Southern Denmark as well as a reviewer for renowned Journals (e.g. European Journal of Operational, Business & Information Systems Engineering or European Management Journal).
His research interests on the topics of E-Business, Service Management, and Consumer Behaviour has appeared in leading international journals (see below). Moreover, Professor Ahrholdt is co-author of the successful Springer textbook Online Marketing Intelligence (more than 210,000 downloads).
Complementing, he does business consulting on the above and below-mentioned topics.
Publications
Journal articles (peer-reviewed)
2026. "Does Informational Social Media Use Negatively Impact Preventive Behavior during COVID-19 Pandemic? Moderating Roles Citizens’ Scientific Knowledge Trust Science." Health Marketing Quarterly: 1-15. https://doi.org/10.1080/07359683.2026.2624300.
2022. "Consumer Fraud Online Shopping: Detecting Risk Indicators through Data Mining." International Journal Electronic Commerce 26 (3): 388-411. https://doi.org/10.1080/10864415.2022.2076199.
2021. "Multimedia-guides and Word-of-mouth in Nostalgic Visitor Attractions: The Case for a German Wax Museum." Leisure Studies 40 (5): 682-697. https://doi.org/10.1080/02614367.2021.1909109.
2021. "When Visitors Actually Satisfied Visitor Attractions? What We Know from More Than 30 Years Research Tourism Management." Tourism Management 84. https://doi.org/10.1016/j.tourman.2021.104284.
2019. "Enhancing Loyalty: When Improving Consumer Satisfaction and Delight Matters." Journal of Business Research 94: 18-27. https://doi.org/10.1016/j.jbusres.2018.08.040.
2017. "Enhancing Service Loyalty: The Role of Delight, Satisfaction, and Service Quality." Journal of Travel Research 56 (4): 436-450. https://doi.org/10.1177/0047287516649058.
2015. "Assessing Customers’ Perceived Value of the Online Channel of Multichannel Retailers: A Two Country Examination." Journal of Retailing and Consumer Services 27 (6): 90-102. https://doi.org/10.1016/j.jretconser.2015.07.008.
2011. "Empirical Identification of Success-Enhancing Web Site Signals in E-Tailing: An Analysis Based on Known E-Tailers and the Theory of Reasoned Action." The Journal of Marketing Theory and Practice 19 (4): 441-458.
2009. "Quantitative Erfolgsfaktorenforschung im Online-Einzelhandel - Eine Zusammenfassung empirischer Ergebnisse." Research Papers Operations & Supply Chain Management.
"Multimedia Guides in Visitor Attractions: A Suitable Tool to Enhance Nostalgias Impact on Visitor Loyalty." International Journal of Hospitality Management.
"When Are Visitors Actually Satisfied? a Meta-analytic Review of Visitor Satisfaction Drivers at Visitor Attractions." Tourism Management 84.
Monographs and edited books
2023. Online-Marketing-Intelligence. Erfolgsfaktoren, Kennzahlen und Steuerungskonzepte für praxisnahes Digital-Marketing. 2nd edition. Wiesbaden: Springer Gabler. https://doi.org/10.1007/978-3-658-26562-5.
2019. Online-Marketing-Intelligence. Kennzahlen, Erfolgsfaktoren und Steuerungskonzepte im Online-Marketing. Wiesbaden, Germany: Springer Gabler. https://doi.org/10.1007/978-3-658-26562-5.
2010. Erfolgsfaktoren einer E-Commerce-Website - Empirische Identifikation vertrauensfördernder Signale im Internet-Einzelhandel. Wiesbaden, Germany: Springer Gabler.
Working Papers
2019. "Multimedia Guides in Visitor Attractions: A Suitable Tool to Enhance Nostalgias Impact on Visitor Loyalty." Working Paper.
2019. "Trust-Enhancing Website Signals E-tailing Efficiency Converting Website Visitors New Buyers - Comprehensive Empirical Examination." Working Paper.
2019. "Visitor Characteristics Matter: How the Positive Impact of Visit Duration on Visitor Satisfaction at Visitor Attractions Is Moderated." Working Paper.
2019. "When Are Visitors Actually Satisfied? a Meta-analytic Review of Visitor Satisfaction Drivers at Visitor Attractions." Working Paper.
Conference presentations
2019. "Visitor characteristics matter: How the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated." Presented at Presentation held at the 48th Marketing Academy Conference, Hamburg, Germany.
2019. "Visitor Characteristics Matter: How the Positive Impact of Visit Duration on Visitor Satisfaction at Visitor Attractions Is Moderated." Presented at 48th European Marketing Academy Conference, Hamburg, Germany.
2019. "What Influences the Success of Visitor Attractions? a Meta-analytic Review of Visitor Satisfaction Drivers." Presented at 48th European Marketing Academy Conference, Hamburg, Germany.
2019. "What Influences the Success of Visitor Attractions? a Meta-analytic Review of Visitor Satisfaction Drivers." Presented at 48. European Marketing Academy Conference, Hamburg, Germany.
2017. "E-Commerce Mailorder Fraud: Feature Analysis of B2C Transaction Data." Presented at 39th ISMS Marketing Science Conference, Los Angeles, USA.
2017. "How to Detect Fraud - Evaluation of B2C E-Commerce Transaction Data." Presented at EMAC Conference, University of Groningen, Netherlands.
2017. "Success Drivers of Visitor Attractions: A Literature Review." Presented at 26th Nordic Symposium of Tourism and Hospitality Research, Falun, Sweden.
2017. "They Are out of Control: Analysing External Drivers of Visitor Satisfaction at Visitor Attractions." Presented at 26th Nordic Symposium of Tourism and Hospitality Research, Falun, Sweden.
2015. "A Hierarchical Model of Perceived Value of the Online Channel in Multi-Channel Retailing: Concept, Measurement and Impact on Performance Outcomes." Presented at AM2015 - The Magic in Marketing, Limerick, Irland.
2013. "Modelling Formative Measure Perceived Value Online Channel Multi-Channel Service Systems: Multi-Sector, Cross-Cultural Perspective." Presented at Academy of Marketing Science World Marketing Congress, Monash, Melbourne, Australia.
2013. "Modelling Formative Measure Perceived Value Online Channel Multi-Channel Service Systems: Multi-Sector, Cross-Cultural Perspective." Presented at Academy of Marketing Science World Marketing Congress, Melbourne, Australia.
2013. "Perceived Online Channel Value Multi-Channel Services: Exploring Its Multidimensionality & Nonlinear Effects Intentions." Presented at Australian and New Zealand Marketing Academy Conference (ANZMAC)., Auckland, Neuseeland.
2013. "What Drives Customer Loyalty? Nonlinear Effects Customer Delight Satisfaction Loyalty Moderating Role Service Experience." Presented at Academy of Marketing Science World Marketing Congress, Melbourne.
2012. "Dynamic Pricing in öffentlichen Fahrradverleihsystemen." Presented at GOR-Energy, Markets and Mobility, Berlin, Germany.
2012. "Enhancing Service Loyalty: New Insights Nonlinear Effects Customer Delight Satisfaction." Presented at INFORMS Annual Meeting, Phoenix, Arizona, USA.
2012. "New Insights Consumer Loyalty Website-Services: Quadratic Effect Flow." Presented at Academy of Marketing Conference, University of Southampton, England.
2009. "Trust Enhancing „IT-Signals' E-Tailing - Empirical Study Based Structural Model." Presented at INFORMS Annual Meeting, San Diego, CA, USA.
2007. "Erfolgsfaktoren im B2C-Einzelhandel." Presented at GOR 2007 - OR in the Service Industry, Saarbrücken.
Other publications
2017. "Diskussion zum Thema „Big Data“ at TV Show Hamburg 1 Fernsehen."
2017. "Round-Table-Diskussion zum Thema „Fachwissen“. Marketing Innovation Day - Deutscher Marketing Verband e.V." Hamburg.
2017. "World-Café-Moderation zum Thema „Fachwissen“. Marketing Innovation Day 2017 - Deutscher Marketing Verband e.V." Hamburg.
Conference proceedings
2017. "How to Detect Fraud - Evaluation of B2C E-Commerce Transaction Data." In Proceedings of the EMAC European Marketing Association Conference.
2015. "Hierarchical Model Perceived Value Online Channel Multi-Channel Retailing: Concept, Measurement Impact Performance Outcomes." In Proceedings of the AM2015 - The Magic in Marketing. Limerick.
2013. "Perceived Online Channel Value Multi-Channel Services: Exploring Its Multidimensionality & Nonlinear Effects Intentions." In Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC). Auckland.
2012. "New Insights into Consumer Loyalty of Website-Services: The Quadratic Effect of Flow." In Proceedings of the Academy of Marketing Conference. Southhampton.
Book chapters
2015. "What Drives Customer Loyalty? Nonlinear Effects Customer Delight Satisfaction Loyalty Moderating Role Service Experience. Looking Forward, Looking Back: Drawing Past Shape Future Marketing." In What Drives Customer Loyalty? Nonlinear Effects Customer Delight Satisfaction Loyalty Moderating Role Service Experience., edited by Colin And Junzhao Jonathon Ma ed. by Campbell, 742-750. Melbourne: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing.
2013. "Modelling a Formative Measure of Perceived Value of the Online Channel in Multi-Channel Service Systems: A Multi-Sector, Cross-Cultural Perspective." In Proceedings of the Academy of Marketing Conference, edited by Academy of Marketing. Cardiff.