Business Administration (BSc)

Dual Bachelor's programme in business administration with alternating theoretical and practical phases

Bachelor's Programme Business Administration at HSBA

Study Business Administration at one of Germany's best dual universities in Hamburg, Germany!

Are you interested in business administration and would you like to directly apply what you have learned in practice? Our dual study programme Business Administration combines academic business studies with systematic on-the-job training in a company.

The Business Administration degree programme has been completely revised and now offers significantly more elective and specialisation options with which you can design your studies even more flexibly and individually. The core curriculum combines contemporary content with modern, digital teaching formats and is complemented in the best possible way by comprehensive specialisations (majors & minors) from the 2nd year onwards. This way, you are fully prepared for professional life.

 

Apply now for BSc Business Administration!

Degree:
Bachelor of Science
Credits:
180 ECTS
Programme Start
1 October each year
Study duration:
3 years
Language:
75% German, 25% English
Internal
System Accreditation

The academic head Prof. Dr. Hölter explains the focus and the special features of the dual undergraduate degree programme in Business Administration.

Top Position in CHE University Ranking

  • Bachelor students rate HSBA above average and are very satisfied with their studies.
  • Our dual university is in the top group in 11 out of 15 categories.
  • You can find more information here.

Programme Organisation and Structure

The Business Administration degree programme comprises six semesters. Each semester consists of a theoretical phase at university (20 weeks per year on average) and a practical phase in the company (32 weeks per year on average). In the first year of study, you learn the basics of business administration. In the second and third year, you have the opportunity to specialise by choosing a major (36 ECTS) or two minors (18 ECTS each) from our wide range of specialisations.

Plan of Study Business Administration (Bachelor of Science) at HSBA

Study Content Semester 1
  • Mathematics
    6 ECTS
    48 Contact hours
    German
    Info

    Teaching of basic mathematical knowledge; transfer of economic problems into mathematical approaches; and application in practice.

     

  • Financial Accounting
    6 ECTS
    32 Contact hours
    German
    Info

    Legal regulations auf accounting, accounting procedures, account charts, accounting processes including annual financial statement postings, problem-oriented application of full and partial cost accounting

     

  • Human Resources and Leadership
    6 ECTS
    34 Contact hours
    German
    Info

    Teaching of selected approaches, methods and instruments of personnel management and leadership, analysis of common personnel and leadership situations, application to current practical tasks

     

  • Basics of Business Informatics
    6 ECTS
    48 Contact hours
    German
    Info

    Gain basic knowledge of informatics using business information and application systems for computer-aided design, control and processing of business processes, basics and potential uses of databases and their implementation in companies.

     

  • Science and trends
    6 ECTS
    48 Contact hours
    German
    Info

    Principles and fundamentals of scientific knowledge acquisition in business administration; examination of long-term framework conditions of the economy (megatrends); examination of political-legal, ecological, socio-cultural and technological influencing factors.

     

Study Content Semester 2
  • Statistics
    6 ECTS
    48 Contact hours
    German
    Info

    Usage of statistical concepts; especially probabilities and probability distributions, sample size, significance, causation, correlation, linear regression. 

     

  • Microeconomics
    6 ECTS
    48 Contact hours
    English
    Info

    Understanding the basics and the methodology of microeconomic theory, assess the economic impact of economic develepments, public sector activities and policies on firm behaviour, household behaviour, market outcomes and economic welfare.

     

  • Principles of Finance
    6 ECTS
    48 Contact hours
    English
    Info

    Understand how companies raise money to finance their investments; realise the role of the financial manager in a business organisation and the effects of financing decisions on the market value of a firm.

     

  • Marketing Management
    6 ECTS
    48 Contact hours
    German
    Info

    Get a holistic academic and theoretical understanding of marketing management, its main components as well as the implementation of such knowledge and expertise to real business situations.

     

  • Sustainability
    6 ECTS
    48 Contact hours
    English
    Info

    Learn basic concepts and strategic advantages of responsible and sustainalbe leadership, get to know and apply central terms, theories, strategies and management models of sustainability, develop an own sustainability strategy.

     

Study Content Semester 3
  • Quantitative Methods
    6 ECTS
    48 Contact hours
    German
    Info

    Basics of market research and data collection; development of questionnaires for statistical surveys;  time series analysis, cluster analysis, software application.

     

  • Strategy and Innovation
    6 ECTS
    48 Contact hours
    German
    Info

    Become familiar with basic strategic concepts, selected process, organisational and business model innovations, and innovative starting points in new and existing companies, "big-picture" overview of companies and their capabilities and develop an understanding of change.

     

  • Elective 1
    6 ECTS
    48 Contact hours
    German/ English
  • Specialisation (Major / Minor)
    12 ECTS
    96 Contact hours
    German/ English
Study Content Semester 4
  • Operations Research / Operations Management
    6 ECTS
    48 Contact hours
    English
    Info

    Operations Management: basic insight into the physics/logic of operations, recognition of OM problems and finding appropriate methods to solve them Operations Research: unterstanding of different types of optimisation methods and their benefits and limitations in practice.

     

  • Project Management
    6 ECTS
    48 Contact hours
    German
    Info

    Basic knowledge to implement projects within the available time and cost frame as well as the required quality, overview of the most basic instruments and methods of project management; structure, plan, control and manage projects of medium complexity.

     

  • Organisation and Organisational Behaviour
    6 ECTS
    48 Contact hours
    English
    Info

    Understand organisations; exploration of organisation theory; get to know dimensions that describe specific organizational design traits and structures.

     

  • Elective 2
    6 ECTS
    48 Contact hours
    German/ English
  • Specialisation (Major / Minor)
    6 ECTS
    48 Contact hours
    German/ English
Study Content Semester 5
  • Business Law
    6 ECTS
    48 Contact hours
    German
    Info

    Understand the general principles of law; read and judge contracts on international contractual disputes; discuss legal questions.

     

  • Business Psychology
    6 ECTS
    48 Contact hours
    German
    Info

    Gain basic psychological knowledge regarding human thinking, feeling and behavior in the market and business context.

     

  • Elective 3
    6 ECTS
    48 Contact hours
    German/ English
  • Specialisation (Major / Minor)
    12 ECTS
    96 Contact hours
    German/ English
Study Content Semester 6
  • Management Game
    6 ECTS
    48 Contact hours
    German/ English
    Info

    During the Management Game students will combine the knowledge and skills from different modules in a simulation, which contains managing a manufacturing company for some years.

     

  • Specialisation (Major / Minor)
    6 ECTS
    48 Contact hours
    German/ English
  • Bachelor Thesis
    12 ECTS
    German/ English

Specialisation

Majors & Minors

In our dual degree programme Business Administration, you can decide whether you want to choose a comprehensive specialisation (major) or two different specialisations (minors). The major runs from the 3rd to the 6th semester, while the minors take place consecutively from the 3rd to the 4th semester and from the 5th to the 6th semester. 

If you already know exactly in which area you would like to specialise, you can choose one major or two minors before starting your studies. Some of our cooperation companies even offer you a place to study with a specific specialisation. In case you are still unsure in which direction you would like to specialise, that's no problem either. You simply start your studies and, together with your company, choose one major or two minors in your first year. Just as you like. At HSBA, the choice is yours.

Major (1 option | 36 credits | 3rd – 6th semester)
  • Finance & Data Analytics
    36 ECTS
    4 term/s
    German/ English
    Info

    The Minor Finance must be taken in advance. The content of Finance is related to the modules Mathe-matics, Statistics, Accounting and Principles of Finance. Further modules: Financial Econometrics, Data Science/Artificial Intelligence/Digitalisation in Finance, FINTECHS and Start-Up-Financing as well as Sustainable Finance.

     

  • Marketing Transformation
    36 ECTS
    4 term/s
    German
    Info

    The Marketing Transformation major builds on the Marketing & Sales minor. It also includes the modules Online Marketing Intelligence, Marketing Performance Measurement and Project Work Marketing.

     

  • Media Management & Communication
    36 ECTS
    4 term/s
    German
    Info

    The major provides subject- and media-specific knowledge relevant to media and communication management. Modules: Technical Production and Design, Communication Theories & Public Relations, Transformation of Media Markets & Products, Content Development, Social Media & Digital Marketing, Strategic and Operational Media Management.

     

  • Sales & Retail
    36 ECTS
    4 term/s
    German
    Info

    The Sales & Retail major builds on the Marketing & Sales minor. It also includes the modules E-Commerce & Omni Channel Management, Sales Performance Management and Project Work Sales & Retail.

     

  • Sustainable Innovation & Compliance
    36 ECTS
    4 term/s
    English
    Info

    How can sustainability and good governance be implemented through ethical leadership as well as governance and compliance. This major is a combination of the two minors "Sustainable Innovation", and “Compliance & Ethical Leadership”.

     

  • Audit, Tax, Advisory
    36 ECTS
    4 term/s
    German
    Info

    The major builds on the Accounting minor. It combines the fundamentals of business administration with the special requirements in the field of auditing and consulting. In addition, it comprehensively conveys the necessary theoretical basics and provides in-depth insights into the activities of an auditor and consultant in different sectors of the economy.

     

Minor (2 options à 18 credits | 3rd – 4th & 5th – 6th semester)
  • Compliance & Ethical Leadership
    18 ECTS
    2 term/s
    English
    Info

    How can sustainability and good governance be implemented through ethical leadership as well as governance and compliance. 3 modules: Ethical Leadership, Corporate Governance, Compliance.

     

  • Data Science
    18 ECTS
    2 term/s
    German
    Info

    The module provides basic knowledge in the field of data science and artificial intelligence. In terms of content, parts of the lecture build on statistics. Modules: Data Science, Artificial Intelligence, Case Studies on Data Science and Artificial Intelligence.

     

  • Digital Business
    18 ECTS
    2 term/s
    English
    Info

    The minor builds on the contents of the module "Fundamentals of Business Informatics" and imparts basic knowledge of digitalisation. 3 modules: Digital Business Strategy & Implementation, Digital Process Innovation, Algorithmic Design and Implementation.

     

  • Finance
    18 ECTS
    2 term/s
    German/ English
    Info

     The Minor Finance is related to the modules Mathematics, Statistics, Accounting and Principle. 3 modules: Finance Basics, Risk Management, Mergers & Acquisitions.

     

  • International Management
    18 ECTS
    2 term/s
    English
    Info

    Objective of the International Management Minor is to gain a general overview over the field of International Management. 3 Module: International Management, Law, Accounting and Taxation, International Human Resource Management and Intercultural Communication, International Trade and Regional Studies.

     

  • Marketing & Sales
    18 ECTS
    2 term/s
    German
    Info

    The minor builds on the contents of the Marketing Management and Quantitative Methods module. 3 modules: Customer Management & Sustainable Marketing, Sales & Retailing Management, Data Science & Artificial Intelligence.

     

  • New Work & Personalmanagement
    18 ECTS
    2 term/s
    German/ English
    Info

    The minor builds on the content of the modules Personnel and Leadership, Organisation and Behaviour as well as Statistics and Quantitative Methods. 3 modules: Transformation of organisations and HRM in times of digitalisation, new work, people analytics and evidence-based HRM.

     

  • Shipping
    18 ECTS
    2 term/s
    English
    Info

    The Minor in Shipping provides maritime and shipping-specific knowledge relevant to working in the maritime industry and specifically in shipping companies. Theory, practice and case studies are closely interwoven. Modules: Shipping Markets, Sustainability & Business Models; Shipping Policy, Law & Insurance; Ship Finance, Case Studies & Projects. 

     

  • Sustainable Innovation
    18 ECTS
    2 term/s
    English
    Info

    As one of the global megatrends, Sustainability comprises various opportunities for businesses. The Sustainable Innovation minor covers strategic implications of the topic and well as innovative new business models. 3 modules:  Sustainable Business Models, Sustainable Supply Chains, Sustainable Innovation Camp.

     

  • Business Accounting
    18 ECTS
    2 term/s
    German
    Info

    The Minor in Business Accounting combines the basics of business administration with the special requirements in the field of auditing and consulting. 3 Modules: Auditing 1, Taxation 1, Audit-related services.

     

  • Insurance Management
    18 ECTS
    2 term/s
    Info

    The minor consists of 3 modules: The Insurance Business Model – Functionality and Risk Management Approaches, Strategic Management – Starting Points for Insurers and Intermediaries, and Digital Business Models, Innovations and Digital Business Approaches in the Insurance Industry.

     

Career Prospects

The dual business programme at HSBA opens up excellent career opportunities. Due to the practical training in the company flanking the theoretical degree courses, more than 90% of our students receive a job offer for the next career step immediately after completing their studies. Whether in human resources management, controlling, marketing, sales, auditing or as a data scientist - with a dual study programme at HSBA, a career in the upper management of nationally and internationally operating companies is virtually guaranteed.

Questions?

We are happy to help!

Volker Rossius, HSBA
Volker Rossius
Operational Director, Academic Office
+49 40 822160-941
volker.rossius(at)hsba.de
Klaus Waubke HSBA
Klaus Waubke
Senior Manager Student Recruitment & Company Relations
+49 40 822160-933
klaus.waubke(at)hsba.de

Partner Companies

BLUME2000 SE
Brightpoint Fund Services GmbH
ASTRON Immobilien-Kontor GmbH
Pawlik Consultants GmbH
HSV Fußball AG
Ebner Stolz Mönning Bachem
Deloitte GmbH Wirtschaftsprüfungsgesellschaft
Service-Bund GmbH & Co. KG
AC CHRISTES & PARTNER GmbH
HSBA Hamburg School of Business Administration
HIH Real Estate GmbH
Hermes Fulfilment GmbH
Neumann Gruppe GmbH
OIL! Tankstellen GmbH
nordIX AG
Wärme Hamburg GmbH
BRL Boege Rohde Luebbehuesen
Aurubis AG
TOPLICHT Schiffsausrüstung GmbH
SUND GmbH + Co. KG
Teppich-Kibek GmbH
Johannes J. Matthies GmbH & Co. KG
WMC Wüpper Management Consulting GmbH
Detlev Louis Motorradvertriebs GmbH
Peter Cremer Holding GmbH & Co. KG
ProVidens Vermögensmanagement GmbH
Cordes + Partner GmbH Wirtschaftsprüfungsgesellschaft
BUDNI Handels- & Service GmbH & Co. KG
HPC HAMBURG PROPERTIES CONSULTING GMBH & CO. KG
HOYER Handel GmbH
Coca-Cola Europacific Partners Deutschland GmbH
fabfab GmbH - Internetversandhandel von Stoffen
Rieckermann GmbH
Mazars GmbH & Co. KG
PIA Media GmbH
AIDA Cruises German Branch of Costa Crociere S.p.A.
Bahlsen GmbH & Co. KG
FKS Friedrich Karl Schroeder GmbH & Co. KG
Steinway & Sons Hamburg
HDI AG
Vattenfall Europe Sales GmbH
Scholz & Friends Commerce GmbH
Delta-Sport Handelskontor GmbH
Battery-Kutter GmbH & Co. KG
Deep Media Technologies GmbH
EDEKA ZENTRALE Stiftung & Co. KG
Hanseatic Bank GmbH & Co. KG
Miles GmbH
Mondelez Deutschland Services GmbH & Co. KG
Commerzbank AG
EVE Consulting und Beteiligungsgesellschaft mbH
Mast-Jägermeister SE
British American Tobacco (Germany) GmbH
ASG | Asche Stein Glockemann Verstl Wiezoreck
Aon Versicherungsmakler Deutschland GmbH
PPI AG Informationstechnologie
Baker Tilly GmbH & Co.KG Wirtschaftsprüfungsgesellschaft
ShibataFenderTeam AG
Eulenburg Family Office GmbH & Co. KG
Alsterspree Verlag GmbH
Wilhelm Hoyer GmbH & Co. KG
Gerhard D. Wempe GmbH & Co. KG
Hoyer GmbH
Buhck Umweltservices GmbH & Co. KG
Hamburger Volksbank eG
Mabanaft GmbH & Co. KG
TT-Line GmbH & Co. KG
Marquard & Bahls AG
Jebsen & Jessen (GmbH & Co.) KG
Hermes Germany GmbH
Helmholtz-Zentrum hereon GmbH
Hamburger Hochbahn AG
Funk Versicherungsmakler GmbH
Robert Schüler Versicherungsmakler GmbH & Co. KG
Oktan Tankstellen GmbH
Bank Deutsches Kraftfahrzeuggewerbe GmbH
Montblanc-Simplo GmbH
Sparkasse Harburg-Buxtehude
EOS Holding GmbH
Coloplast GmbH
Elis Group Services GmbH
PwC PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft
ESC Wirtschaftsprüfungs GmbH
Otto (GmbH & Co. KG)
Bam Boom Cloud GmbH
Rödl & Partner GmbH Wirtschaftsprüfungsgesellschaft Steuerberatungsgesellschaft
Shell Deutschland GmbH
ECE Marketplaces GmbH & Co. KG
Hanseatische Mittelstands Treuhand GmbH
Berg & Schmidt GmbH & Co. KG
NOREVO GmbH
Deutsche Bank AG
Sysmex Europe GmbH
ek robotics GmbH
Olympus Europa SE & CO. KG
Signal Iduna Gruppe - Hamburg
TRAILER LLOYD Fahrzeugvermietung GmbH & Co. KG
Christoph Kroschke GmbH
Engel & Völkers Holding GmbH
Star Finanz GmbH
Hamburger Sparkasse AG
Buss Group GmbH & Co. KG
Wintershall Dea AG
ESCHE SCHÜMANN COMMICHAU
Hamburg Commercial Bank AG
Hamburg Süd A/S & Co KG
Jungheinrich AG
Carlsberg Deutschland Holding GmbH
HanseMerkur Versicherungsgruppe
HelloFresh Deutschland Produktions SE & Co. KG
HANSETRANS Holding GmbH
STULZ GmbH
Encavis AG
C. Illies & Co. Handelsges. mbH
HELM AG
Edel SE & Co. KGaA
Allianz Trade
CCF Centro Commerciale GmbH
TÜV NORD Systems GmbH & Co. KG
Velux Deutschland GmbH
Georg Duncker GmbH & Co. KG
Lloyd Fonds AG
Tchibo GmbH
Scheller & Partner PartG mbB
Mühlenchemie GmbH & Co. KG
SSW-Trading GmbH
KPMG AG Wirtschaftsprüfungsgesellschaft
BERENBERG Joh. Berenberg, Gossler & Co. KG
COLUMBIA Shipmanagement (Deutschland) GmbH
Ernst & Young GmbH

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FAQs

Frequently asked questions

Can I apply for a study place directly with HSBA?

No. Students can only study at HSBA if they have concluded a contract of study with a training company. To apply with a company is always the first step in the application process.

What are the options of studying abroad?

About 30% of HSBA's Bachelor students spend time abroad during their studies (mostly short-stay at Summer Schools or as an exchange student with one of our partner universities). In the third year of studies of the dual programmes, students can go on an international study trip. Furthermore, HSBA attaches great importance to the international character of its content, offering a wide range of seminars held in English. Fore more information, please see here.

When should I start with my application?

Anyone interested in taking a dual Bachelor programme should normally start looking for a training company at least one year before they intend to start their studies. The application to the company should include all the usual documents, such as school and examination qualifications and CV. The company then sends the study contract together with the necessary documents to HSBA, which checks whether the criteria for admission are fulfilled, and if so accepts the applicant.

Questions?Klaus Waubke HSBA
Klaus Waubke HSBA

Klaus Waubke

Senior Manager Student Recruitment & Company Relations
+49 40 822160-933
klaus.waubke(at)hsba.de

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