The academic head Prof. Dr. Hölter explains the focus and the special features of the dual undergraduate degree programme in Business Administration.
Are you interested in business administration and would you like to directly apply what you have learned in practice? Our dual study programme Business Administration combines academic business studies with systematic on-the-job training in a company.
The Business Administration degree programme has been completely revised and now offers significantly more elective and specialisation options with which you can design your studies even more flexibly and individually. The core curriculum combines contemporary content with modern, digital teaching formats and is complemented in the best possible way by comprehensive specialisations (majors & minors) from the 2nd year onwards. This way, you are fully prepared to start your professional career!
The Business Administration degree programme comprises six semesters. Each semester consists of a theoretical phase at university (20 weeks per year on average) and a practical phase in the company (32 weeks per year on average). In the first year of study, you learn the basics of business administration. In the second and third year, you have the opportunity to specialise by choosing a major (36 ECTS) or two minors (18 ECTS each) from our wide range of specialisations.
In our dual degree programme Business Administration, you can decide whether you want to choose a comprehensive specialisation (major) or two different specialisations (minors). The major runs from the 3rd to the 6th semester, while the minors take place consecutively from the 3rd to the 4th semester and from the 5th to the 6th semester.
If you already know exactly in which area you would like to specialise, you can choose one major or two minors before starting your studies. Some of our cooperation companies even offer you a place to study with a specific specialisation. In case you are still unsure in which direction you would like to specialise, that's no problem either. You simply start your studies and, together with your company, choose one major or two minors in your first year. Just as you like. At HSBA, the choice is yours.
The dual business programme at HSBA opens up excellent career opportunities. Due to the practical training in the company flanking the theoretical degree courses, more than 90% of our students receive a job offer for the next career step immediately after completing their studies. Whether in human resources management, controlling, marketing, sales, auditing or as a data scientist – with a dual study programme at HSBA, a career in the upper management of nationally and internationally operating companies is virtually guaranteed.
Tim Adler successfully completed his dual BSc Business Administration degree at HSBA in 2022 and has since worked as Global Vertical Excellence Manager at Hamburg Süd. His well-structured Bachelor's thesis, tailored to the interests and needs of his partner company, has served as an accelerator for his career and given him visibility as an expert within the company. How can this succeed? We talked to Tim Adler about it.
Dear Tim Adler, first of all, congratulations from us on your Bachelor's degree! You wrote your Bachelor's thesis in close cooperation with your partner company Hamburg Süd and were able to deliver significant added value for the company. What is it about?
I worked out success factors for the implementation and optimisation of a lead management process in my cooperation company Hamburg Süd and its parent company Maersk. Lead management includes all processes from the generation of potential customers (leads) to the further development and qualification of these leads into profitable and long-term business relationships. Among other things, the set-up and cooperation of the marketing and sales departments as well as the use of suitable software were examined for optimisation potential with regard to the lead management process.
The work is based on the latest scientific findings as well as qualitative research through expert interviews.
And how did you decide on this topic, did you work out the approach together with your company? Were there specific requirements or did you take the initiative?
From the beginning, it was important to me to work on a topic in which I could show real interest and in which I could develop my own skills while the company benefited from it. At the same time, my enthusiasm for sales and marketing had already developed during my studies. Therefore, I independently searched for a topic that met these requirements with my colleagues from the corresponding departments as well as with my professor Inga Schmidt-Ross. Lead management was the final topic, which was the focus at Hamburg Süd, had strong ambitions for further development and is also still very much in the early stages of research.
How important was it to you not "merely" to do research, but to truly create something?
For me, the concept of the dual study programme at HSBA is precisely designed to create something real through research and thus offer added value to the cooperating companies. This also had an impact on my Bachelor's thesis. Due to the close connection to my company and the colleagues, it simply is great fun to work on an internal project and at the same time to conduct scientific research with the support of the professors. In addition, of course, there is the impression you make in the company when you can actively drive a project forward and thus create real benefit. For me, this solution-oriented way of doing research is one of the main advantages of the dual study programme.
Can you perhaps give an example of the applicability of your work?
The results of my research help to promote an efficient further development of the lead management process in the company. For the colleagues from the departments involved, the well-founded scientific findings as well as the results of the interviews were very beneficial in order to also consider scientific perspectives in the further implementation. The success factors include close cooperation between sales and marketing as well as the targeted use of IT resources for CRM systems and marketing automation.
Does this open up new opportunities for you? Can you expand on your topic at Hamburg Süd?
I was able to expand my network within the Maersk Group many times over through my bachelor's thesis. This provided me with insights into departments and contacts with colleagues, which had a significant influence on my current position in Sales and Marketing. In my new role, I work with sales colleagues all over the world to turn leads into long-term customers. There couldn't have been a better steppingstone for this.
Read the full article: "There couldn't have been a better steppingstone. (hsba.de)
Do you have questions that you would rather discuss with our students? In our Ask a student format you will find contact persons for each of our dual degree programmes: Jennifer Kerßens (Business Administration), Clara Wendrich and Yasch Gahi (Business Informatics), Luca Lenniger (International Management), and Kai Hemp (Logistics Management).
About 30% of HSBA's Bachelor students spend time abroad during their studies (mostly short-stay at Summer Schools or as an exchange student with one of our partner universities). In the third year of studies of the dual programmes, students can go on an international study trip. Furthermore, HSBA attaches great importance to the international character of its content, offering a wide range of seminars held in English. Fore more information, please see here.
Anyone interested in taking a dual Bachelor programme should normally start looking for a training company at least one year before they intend to start their studies. The application to the company should include all the usual documents, such as school and examination qualifications and CV. The company then sends the study contract together with the necessary documents to HSBA, which checks whether the criteria for admission are fulfilled, and if so accepts the applicant.