HSBA Hamburg School of Business Administration –
Bachelor, Master and Executive Education

Study and work in Hamburg

HSBA is closely linked to Hamburg’s economy, offering academic business studies for working professionals leading to undergraduate or postgraduate degrees. The undergraduate work-study programmes combine challenging academic study with on-the-job training in one of our 300 partner companies. The postgraduate part-time courses let you pursue a MSc degree while continuing working and maintaining momentum in your career.

Undergraduate Courses

Our work-study programmes combine business administration studies with hands-on professional experience. Learn more about our cooperative Bachelor's Programmes ...

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Master's Degree Courses

Gain a Master of Science degree: Study a part-time programme while in employment, boosting your career.

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[Translate to Englisch:] Weiterbildung und Weiterqualifizierung

Executive Education

Further education in Hamburg at HSBA: Intensive short courses, seminars, workshops and tailor-made programmes for professional development. Making the Best of You.

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Career

100% of Bachelor graduates receive an attractive job offer from their company.

Hamburg

7 minutes' walk to the Elbe, 10 to the Alster, 10 to the town hall: New campus in the heart of Hamburg

Network

300+ partner companies, active alumni network, mentoring programme, networking events

Upcoming Events

News & Stories

16 Apr 2025

Addressing the Shortage of Skilled Workers: HSBA Recruits International Talent in Turkey

Last week, a delegation from HSBA, consisting of our President Prof. Dr. Tim Goydke, our Chancellor Alexander Freier and Klaus Waubke, who is responsible for bachelor's recruitment, visited the Turkish metropolis of Istanbul. The aim of the visit was to further expand HSBA's international network, strengthen existing relationships and introduce young people and their families to the advantages and opportunities of a dual study programme in Hamburg at one of Germany's most renowned dual universities. The trip to Istanbul is part of the university's internationalisation strategy, which aims to counteract demographic change by successfully integrating young international talent.

3 Apr 2025

HSBA Best Paper Award presented for the first time

At yesterday's Dies Academicus, an HSBA scientific publication was honoured with a Best Paper Award for the first time. Prof. Dr. Susanne Hensel-Börner accepted the prize on behalf of herself and her co-authors, our doctoral students Jan Philipp Graesch and Prof. Dr. Jörg Henseler (University of Twente).For the jury, which is made up of members of the scientific advisory board, the degree of innovation of the research was a decisive factor, in addition to various criteria such as the relevance of the topic. Congratulations!

HSBA Best Paper 2025:

Graesch, Jan Philipp, Susanne Hensel-Börner, and Jörg Henseler. 2024. "Customer success management through alignment of marketing, sales and IT." Industrial Marketing Management 120: 1-14.
https://doi.org/10.1016/j.indmarman.2024.05.004

25 Mar 2025

Digital Innovation Lab: International Master's Students at HSBA

For one week, students from all over the world explored digital innovations, gained practical experience and benefited from intercultural exchange.

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Partner Companies of HSBA

All HSBA's Partner Companies

Quality

State-approved, accredited by the German Council of Science and FIBAA, top position in CHE ranking

Personal

Personal advice and support before and during studies, Academic Support Centre, small study groups, elective options

HSBA Spirit

Student involvement in committees (e.g. band, social, podcast, sports, etc.), parties and sporting events

Why HSBA?

HSBA is the Business School in Hamburg and offers a combination of studying and working which in Germany is called “dual education”. This includes undergraduate and postgraduate degree programmes in part-time alongside an employment at one of our partner

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The undergraduate Bachelor’s degree programmes combine outstanding academic education and practical work experience with one of our 300 partner companies.

Our Master's degree programmes provide you with in-depth management knowledge for your career. Are you looking for a job in a company? Then our JOB & MASTER placement programme is just right for you. In addition, experienced managers are at your side as sparring partners in our mentoring programme.

As a dynamic and modern university, HSBA is intensively addressing the challenges of digitalisation and providing students with the necessary knowledge. The topic is an important component of the curricula of all bachelor's and master's degree programs.

In June 2020, HSBA moved into its completely refurbished new headquarter at Willy-Brandt Strasse 75 in the center of Hamburg. On an area of over 7000 m² the new campus offers students an attractive, modern working environment with plenty of space and light as well as the best technical equipment.

Currently, more than 1000 undergraduate and postgraduate students are studying part-time at HSBA.