Graduation 2026: HSBA celebrates its graduates
Ceremonial farewell at the Grand Elysée with family, friends and supporters
Research News
Research ActivitiesCurrent Research Activities
HSBA Research: “We still don’t know how eco-friendly our ships really are”
An interview with Neele Brauner on life cycle assessments in shipping
Strong Support from the Business Community: HSBA Appoints Six New Members to Its Board of Trustees
HSBA Hamburg School of Business Administration has expanded its Board of Trustees and elected six high-ranking representatives from Hamburg’s business community to the university’s most important advisory body. It now comprises 22 members. The Board of Trustees guides the university’s strategic development and promotes dialogue between business and academia. The Board comprises leading figures from numerous HSBA partner companies as well as members from the academic community.
The Strait of Hormuz: A Bottleneck Threatening Trade, Energy and Markets
Our HSBA professors Alkis Otto and Max Johns assess the economic consequences of an escalation in the Iran conflict.
HSBA Research: How Do We Train the Marketing Decision-Makers of Tomorrow?
In a recent article in the Handbook of Innovative Marketing (Springer Gabler), the Department of Marketing Transformation at HSBA explains how marketing education needs to be reimagined in order to cope with the current changes. Prof. Dr. Inga Schmidt-Ross contributed to the publication and summarises the key points in the following article.
Inaugural Lecture: On Lucid Dreams and Generative Artificial Intelligence
Our Professor of Business Informatics, Dr Marco Landt-Hayen, discusses the potential of human consciousness during sleep and its connection to generative AI.
Scientific publications by HSBA professors can be found on the in the publications database.
