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Hamburg 2050 – Time for a New Growth Strategy?
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HSBA Hamburg School of Business Administration has expanded its Board of Trustees and elected six high-ranking representatives from Hamburg’s business community to the university’s most important advisory body. It now comprises 22 members. The Board of Trustees guides the university’s strategic development and promotes dialogue between business and academia. The Board comprises leading figures from numerous HSBA partner companies as well as members from the academic community.
Our HSBA professors Alkis Otto and Max Johns assess the economic consequences of an escalation in the Iran conflict.
In a recent article in the Handbook of Innovative Marketing (Springer Gabler), the Department of Marketing Transformation at HSBA explains how marketing education needs to be reimagined in order to cope with the current changes. Prof. Dr. Inga Schmidt-Ross contributed to the publication and summarises the key points in the following article.
Our Professor of Business Informatics, Dr Marco Landt-Hayen, discusses the potential of human consciousness during sleep and its connection to generative AI.
As part of the Dies Academicus celebrations, the HSBA Best Paper Award was presented yesterday to our Professor Dr Sönke Hartmann. The award was given for the article “Fifty years of research on resource-constrained project scheduling explored from different perspectives”, which appeared in the renowned European Journal of Operational Research. The co-authors of the article are Christian Artigues, Directeur de Recherche at the University of Toulouse, and Mario Vanhoucke, Professor at Ghent University.
HSBA doctoral candidate Johanna Försterling successfully defends her thesis. Congratulations!
Scientific publications by HSBA professors can be found on the in the publications database.







