HSBA Best Paper Award presented for the first time
At yesterday's Dies Academicus, an HSBA scientific publication was honoured with a Best Paper Award for the first time. Prof. Dr. Susanne Hensel-Börner accepted the prize on behalf of herself and her co-authors, our doctoral students Jan Philipp Graesch and Prof. Dr. Jörg Henseler (University of Twente).For the jury, which is made up of members of the scientific advisory board, the degree of innovation of the research was a decisive factor, in addition to various criteria such as the relevance of the topic. Congratulations!
HSBA Best Paper 2025:
Graesch, Jan Philipp, Susanne Hensel-Börner, and Jörg Henseler. 2024. "Customer success management through alignment of marketing, sales and IT." Industrial Marketing Management 120: 1-14.
https://doi.org/10.1016/j.indmarman.2024.05.004