In a recent article in the Handbook of Innovative Marketing (Springer Gabler), the Department of Marketing Transformation at HSBA explains how marketing education needs to be reimagined in order to cope with the current changes. Prof. Dr. Inga Schmidt-Ross contributed to the publication and summarises the key points in the following article.
Our Professor of Business Informatics, Dr Marco Landt-Hayen, discusses the potential of human consciousness during sleep and its connection to generative AI.
As part of the Dies Academicus celebrations, the HSBA Best Paper Award was presented yesterday to our Professor Dr Sönke Hartmann. The award was given for the article “Fifty years of research on resource-constrained project scheduling explored from different perspectives”, which appeared in the renowned European Journal of Operational Research. The co-authors of the article are Christian Artigues, Directeur de Recherche at the University of Toulouse, and Mario Vanhoucke, Professor at Ghent University.
HSBA doctoral candidate Johanna Försterling successfully defends her thesis. Congratulations!
HSBA doctoral candidate Chiara Hübscher successfully defends her dissertation. Congratulations!
On 1 January 2026, the Scientific Advisory Board of HSBA began its work with a new line-up. The Scientific Advisory Board is an independent panel of experts that advises the university on the strategic development and direction of its research activities. The new members were appointed by the university management for a term of three years.
Scientific publications by HSBA professors can be found on the in the publications database.
