Research News

An international research team has investigated what is necessary for people to consume sustainably — the answer is surprising. It is not a lack of information or higher prices, but rather a lack of social pressure that prevents people from consuming sustainably.

Prof Dr Maria Bockhahn brings international research experience and many years of practical experience in the digital economy to the table. She focuses on artificial intelligence, data processing and software development in order to prepare students for the challenges of the digital world in a practical way.

There was cause for celebration at HSBA’s campus, and with good reason: the HSBA’s Association of Friends and Sponsors (VFF) is looking back on 15 years of commitment to the business school. Sponsors, alumni, students, teachers and corporate partners came together at the anniversary reception to honour the association's many years of work and set new goals for the future. 

Together with 23 other European partners, HSBA, through the Hamburg Maritime Institute headed by Prof. Dr. Max Johns, is participating in the EU research project SeaAhead, which was just kicked off in Athens at the end of April. With a budget of €4 million and a duration of 48 months, the project, which is funded by the EU's Erasmus+ program, aims to advance maritime education through innovation, focusing on state-of-the-art technologies such as extended reality (XR). The project is thus timely, coming at a time when Europe urgently needs to become more independent strategically and industrially.

The maritime sector is undergoing remarkable changes due to increasing environmental regulations and technological advances. This requires an adjustment of skills, as the gap between existing and desired skill levels is growing, particularly in the areas of environment and technology. The overall goal of the EU project SeaAhead is to create Centers of Vocational Excellence (CoVEs) that bring together experts from education, research, and industry. This will strengthen innovation to ensure the growth, competitiveness, and future viability of the industry.