In a recent article in the Handbook of Innovative Marketing (Springer Gabler), the Department of Marketing Transformation at HSBA explains how marketing education needs to be reimagined in order to cope with the current changes. Prof. Dr. Inga Schmidt-Ross contributed to the publication and summarises the key points in the following article.
Our Professor of Business Informatics, Dr Marco Landt-Hayen, discusses the potential of human consciousness during sleep and its connection to generative AI.
As part of the Dies Academicus celebrations, the HSBA Best Paper Award was presented yesterday to our Professor Dr Sönke Hartmann. The award was given for the article “Fifty years of research on resource-constrained project scheduling explored from different perspectives”, which appeared in the renowned European Journal of Operational Research. The co-authors of the article are Christian Artigues, Directeur de Recherche at the University of Toulouse, and Mario Vanhoucke, Professor at Ghent University.
