'Summer Academy' – Step into the Business World!

Welcome to HSBA! In this module, you will get to know our university and learn what makes it special. We will introduce you to our degree programmes, campus highlights and exciting career prospects. You will also get an overview of the Summer Academy and get to know the other participants – the perfect start to a week full of business, networking and fun!

In this module, you will immerse yourself in the exciting world of management. You will learn the fundamentals that drive successful companies: from strategic thinking and efficient organisation to decision-making. With real-life case studies and practical discussions, you will discover how management is not just theory, but a tool for innovation and success.

Discover how successful leadership works! In this module, you will learn how to attract, motivate and develop talent. We will discuss leadership skills, communication and the art of inspiring a team. Practical exercises will teach you how HR and leadership make a difference.

Immerse yourself in the world of brands, trends and sales strategies! You will learn how companies successfully market their products and win customers. Through interactive case studies and creative challenges, you will experience how marketing and sales work together to create real added value.

What is driving the economy today – and tomorrow? In this module, you will discover the most important global trends, from digitalisation and sustainability to new business models. You will learn how companies respond to change and seize opportunities.

Get to know one of our local partner companies. Further information to follow.

How does the world of finance work? Here you can learn what lies behind shares, bonds and markets. We discuss opportunities, risks and the role of financial markets in the global economy. Exciting examples give you a clear overview of the big picture.

During this special lunch break, you will have the opportunity to meet dual students and learn more about HSBA.

From idea to result: In this module, you will learn how to plan, manage and complete projects. You will discover which methods and tools professionals use to achieve goals efficiently – and how you can successfully manage projects yourself.

How are digitalisation and artificial intelligence changing our world? Here you can discover the technologies that are revolutionising businesses. You will learn how digital tools optimise processes and AI opens up new opportunities – explained in a practical and understandable way.

Sustainability is more than just a trend – it is the future. In this module, you will learn how companies operate in an environmentally, socially and economically responsible manner. We will discuss how sustainable strategies promote innovation and why they are crucial for long-term success.

Get to know one of our local partner companies. Further information to follow.

How do new ideas arise – and how do they become strategy? In this module, you will learn how companies develop innovations and implement them strategically. Using creative methods and real-life examples, you will experience how visions become competitive advantages.

Where do you want to go – and how will you get there? This module helps you recognise your strengths, define your goals and develop a clear career plan. With tips on job applications, networking and self-marketing, you can take the first step towards your future.

At the end of the Summer Academy, we will look back together: What did you learn, what did you particularly enjoy, and what can we do even better? In this module, you will have the opportunity to share your impressions, ask questions, and provide valuable feedback. We will also celebrate your success and say goodbye with an outlook on your next steps – so that you can move forward into the future feeling motivated and inspired!