Media Management & Communication (BSc)

Dual Bachelor's programme in business administration with a special focus on the media industry

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Achtung: In diesem Studiengang werden derzeit keine neuen Studierenden immatrikuliert. Du hast Interesse an einem dualen Studium mit Schwerpunkt Medien? Dann empfehlen wir Dir unseren Bachelor-Studiengang Business Administration (BSc), bei dem Du Dich schon ab dem 2. Studienjahr auf Medienmanagement und Kommunikation spezialisieren kannst.

Study Profile Media Management & Communication (BSc)

Dual study of Media Management at HSBA

The dual programme Media Management & Communication offers practically oriented Business Administration studies with special orientation towards the media industry, combined with simultaneous in-company training. It provides not only the fundamentals of business administration, but also selected contents from the specific viewpoint of the media industry, focusing where appropriate on the individual media and specific corporate strategies in the various media sectors. The cooperation partners are mostly media companies and advertising agencies.

 

Apply now for BSc Media Management & Communication!

Abschluss:
Bachelor of Science
Studienbeginn:
1. Oktober eines Jahres
Credits:
180 ECTS
Studiendauer:
6 Semester (3 Jahre)
Sprache:
75% Deutsch, 25% Englisch
Akkreditierung:
FIBAA

Study Organisation and Programme Structure

The dual programme integrates phases of theory at the university (on average 32 weeks a year) and practical phases of training in their training company (on average 20 weeks a year).

Students acquire practical business administration know-how, specialising in the media industries with sector-specific modules. Particular attention is given to method skills. The foundations of business administration knowledge are laid in the first year, together with introductory modules on the media industries, method modules, languages and law. As the programme progresses, there is a continuous increase in the proportion of media specific modules. The third year offers options for specialisation.

Plan of Study

Study Content: Semester 1
  • Methodology and Basics of Business Studies
    4 ECTS
    36 Contact hours
    German
  • Mathematics
    7 ECTS
    48 Contact hours
    German
  • Business English
    5 ECTS
    48 Contact hours
    English
  • Media Markets
    6 ECTS
    48 Contact hours
    German
  • Microeconomics
    6 ECTS
    50 Contact hours
    English
  • Basics Media Management
    2 ECTS
    12 Contact hours
    German
Study Content: Semester 2
  • Communication
    4 ECTS
    36 Contact hours
    English
  • Statistics
    7 ECTS
    48 Contact hours
    German
  • Media Technology
    4 ECTS
    48 Contact hours
    German
  • Accounting
    6 ECTS
    48 Contact hours
    German
  • Basics Graphic & Web Design
    4 ECTS
    32 Contact hours
    German
  • Basics Programming and Frontend Design
    5 ECTS
    48 Contact hours
    German
  • Digital Toolbox
    5 ECTS
    8 Contact hours
    English
    Info

    Students of HSBA can choose one profile from the following six profiles (2nd - 5th semester, a total of 5 ECTS):

    • Business Process Innovation
    • Data Business
    • Digital Communication and Marketing Technologies
    • Digital Strategy
    • Intrapreneur
    • Programming

     

Study Content: Semester 3
  • Media Management
    10 ECTS
    84 Contact hours
    German
  • Investment and Financing
    6 ECTS
    48 Contact hours
    German
  • Marketing Management
    4 ECTS
    32 Contact hours
    English
  • Project Management
    5 ECTS
    24 Contact hours
    German
  • Quantitative Methods
    5 ECTS
    32 Contact hours
    German
  • Digital Toolbox
    5 ECTS
    8 Contact hours
    English
    Info

    Students of HSBA can choose one profile from the following six profiles (2nd - 5th semester, a total of 5 ECTS):

    • Business Process Innovation
    • Data Business
    • Digital Communication and Marketing Technologies
    • Digital Strategy
    • Intrapreneur
    • Programming

     

Study Content: Semester 4
  • Organisation and Organisational Behavior
    6 ECTS
    48 Contact hours
    English
  • Media Planing
    5 ECTS
    32 Contact hours
    German
  • Content Development off-/online
    7 ECTS
    64 Contact hours
    German
  • Public Relations
    5 ECTS
    32 Contact hours
    English
  • Digital Systems
    4 ECTS
    32 Contact hours
    German
  • Elective
    3 ECTS
    30 Contact hours
    German/ English
    Info
    • enables students to deal intensively with a business management problem of their choice
    • takes place in one block week across the course of study
    • German / English

     

  • Digital Toolbox
    5 ECTS
    16 Contact hours
    English
    Info

    Students of HSBA can choose one profile from the following six profiles (2nd - 5th semester, a total of 5 ECTS):

    • Business Process Innovation
    • Data Business
    • Digital Communication and Marketing Technologies
    • Digital Strategy
    • Intrapreneur
    • Programming

     

Study Content: Semester 5
  • Strategic Management and Controlling
    6 ECTS
    48 Contact hours
    German
  • Media Law
    5 ECTS
    48 Contact hours
    German
  • Study Trip
    2 ECTS
    30 Contact hours
    German/ English
    Info
    • cross-curricular
    • numerous company visits and lectures
    • current topics such as digitalisation, start-up scene in Silicon Valley or emerging markets frame the content of the individual destinations

     

  • Specialisation (Part 1/2)
    21 ECTS
    108 Contact hours
    German/ English
    Info
    • 5th & 6th Semester
    • a total of 21 ECTS

     

  • Bachelor Thesis
    12 ECTS
    4 Contact hours
    German/ English
  • Digital Toolbox
    5 ECTS
    32 Contact hours
    English
    Info

    Students of HSBA can choose one profile from the following six profiles (2nd - 5th semester, a total of 5 ECTS):

    • Business Process Innovation
    • Data Business
    • Digital Communication and Marketing Technologies
    • Digital Strategy
    • Intrapreneur
    • Programming

     

Study Content: Semester 6
  • Workshop: Digital Lab
    6 ECTS
    60 Contact hours
    German/ English
  • Specialisation (Part 2/2)
    21 ECTS
    56 Contact hours
    German/ English
    Info
    • 5th & 6th Semester
    • a total of 21 ECTS

     

  • Bachelor Thesis
    German/ English
Jennifer Wieckhorst

At BAT I support the department Corporate Affairs for example with organising company events or writing press releases. This teaches me how to represent the values and principles of the company to employees an the public.

Jennifer Wieckhorst
PR Department, British American Tobacco (Germany) GmbH
Julia Rückert

I started to work in the internal audit department and during the audits learned more about the many different national and international subsidiaries and areas of the Otto Group. I find the way that HSBA and Otto support the further development of their students outstanding.

Julia-Mara Rückert
Revisorin & HSBA master student, OTTO GmbH & Co. KG
Schirin Fuschini

After my dual study course in Media Management I continued to work as an Account Manager for the advertising agency deepblue networks and ensure that our clients are always well advised.

Schirin Fuschini
Account Managerin, deepblue networks AG

Partner Companies

Markenfilm Hamburg GmbH
RAIKESCHWERTNER GmbH
AIDA Cruises German Branch of Costa Crociere S.p.A.
RessourcenReich GmbH
Edel SE & Co. KGaA
CAMPS International GmbH
news aktuell GmbH
Initiative Media GmbH
Performance Media Deutschland GmbH
WARNER MUSIC Group Germany Holding GmbH
deepblue networks AG
Omnicom Media Group GmbH
agiles Informationssysteme GmbH

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FAQs

Can I apply for a study place directly with HSBA?

No. Students can only study at HSBA if they have concluded a contract of study with a training company. To apply with a company is always the first step in the application process.

What are the options of studying abroad?

About 30% of HSBA's Bachelor students spend time abroad during their studies (mostly short-stay at Summer Schools or as an exchange student with one of our partner universities). In the third year of studies of the dual programmes, students can go on an international study trip. Furthermore, HSBA attaches great importance to the international character of its content, offering a wide range of seminars held in English. Fore more information, please see here.

When should I start with my application?

Anyone interested in taking a dual Bachelor programme should normally start looking for a training company at least one year before they intend to start their studies. The application to the company should include all the usual documents, such as school and examination qualifications and CV. The company then sends the study contract together with the necessary documents to HSBA, which checks whether the criteria for admission are fulfilled, and if so accepts the applicant.

Questions?Klaus Waubke HSBA
Klaus Waubke HSBA

Klaus Waubke

Senior Manager Student Recruitment & Company Relations
+49 40 822160-933
klaus.waubke@hsba.de

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