Media Management & Communication (BSc)

Dual Bachelor's programme in business administration with a special focus on the media industry

Please note: This degree programme is currently not open for enrolment. Are you interested in a dual study programme with a focus on media? Then we recommend our Bachelor's degree programme in Business Administration (BSc), which allows you to specialise in media management and communication from the second year onwards.

Study Profile Media Management & Communication (BSc)

Dual study of Media Management at HSBA

The dual programme Media Management & Communication offers practically oriented Business Administration studies with special orientation towards the media industry, combined with simultaneous in-company training. It provides not only the fundamentals of business administration, but also selected contents from the specific viewpoint of the media industry, focusing where appropriate on the individual media and specific corporate strategies in the various media sectors. The cooperation partners are mostly media companies and advertising agencies.

Degree:
Bachelor of Science
Credits:
180 ECTS
Programme Start
1 October each year
Study duration:
3 years
Language:
75% German, 25% English
Accreditation:
FIBAA

Study Organisation and Programme Structure

The dual programme integrates phases of theory at the university (on average 32 weeks a year) and practical phases of training in their training company (on average 20 weeks a year).

Students acquire practical business administration know-how, specialising in the media industries with sector-specific modules. Particular attention is given to method skills. The foundations of business administration knowledge are laid in the first year, together with introductory modules on the media industries, method modules, languages and law. As the programme progresses, there is a continuous increase in the proportion of media specific modules. The third year offers options for specialisation.

Plan of Study

  • Methodology and Basics of Business Studies
  • Mathematics
  • Business English
  • Media Markets
  • Microeconomics
  • Basics Media Management
General Electives: Social Skills, IT, Foreign Languages etc.
  • Communication
  • Statistics
  • Media Technology
  • Accounting
  • Basics Graphic & Web Design
  • Basics Programming and Frontend Design
  • Digital Toolbox

    Students of HSBA can choose one profile from the following six profiles (2nd - 5th semester, a total of 5 ECTS):

    • Business Process Innovation
    • Data Business
    • Digital Communication and Marketing Technologies
    • Digital Strategy
    • Intrapreneur
    • Programming
General Electives: Social Skills, IT, Foreign Languages etc.
  • Media Management
  • Investment and Financing
  • Marketing Management
  • Project Management
  • Quantitative Methods
  • Digital Toolbox

    Students of HSBA can choose one profile from the following six profiles (2nd - 5th semester, a total of 5 ECTS):

    • Business Process Innovation
    • Data Business
    • Digital Communication and Marketing Technologies
    • Digital Strategy
    • Intrapreneur
    • Programming
General Electives: Social Skills, IT, Foreign Languages etc.
  • Organisation and Organisational Behavior
  • Media Planing
  • Content Development off-/online
  • Public Relations
  • Digital Systems
  • Elective
    • enables students to deal intensively with a business management problem of their choice
    • takes place in one block week across the course of study
    • German / English
  • Digital Toolbox

    Students of HSBA can choose one profile from the following six profiles (2nd - 5th semester, a total of 5 ECTS):

    • Business Process Innovation
    • Data Business
    • Digital Communication and Marketing Technologies
    • Digital Strategy
    • Intrapreneur
    • Programming
General Electives: Social Skills, IT, Foreign Languages etc.
  • Strategic Management and Controlling
  • Media Law
  • Study Trip
    • cross-curricular
    • numerous company visits and lectures
    • current topics such as digitalisation, start-up scene in Silicon Valley or emerging markets frame the content of the individual destinations
  • Specialisation (Part 1/2)
    • 5th & 6th Semester
    • a total of 21 ECTS
  • Bachelor Thesis
  • Digital Toolbox

    Students of HSBA can choose one profile from the following six profiles (2nd - 5th semester, a total of 5 ECTS):

    • Business Process Innovation
    • Data Business
    • Digital Communication and Marketing Technologies
    • Digital Strategy
    • Intrapreneur
    • Programming
General Electives: Social Skills, IT, Foreign Languages etc.
  • Workshop: Digital Lab
  • Specialisation (Part 2/2)
    • 5th & 6th Semester
    • a total of 21 ECTS
  • Bachelor Thesis
General Electives: Social Skills, IT, Foreign Languages etc.
Jennifer Wieckhorst

At BAT I support the department Corporate Affairs for example with organising company events or writing press releases. This teaches me how to represent the values and principles of the company to employees an the public.

Jennifer Wieckhorst
PR Department, British American Tobacco (Germany) GmbH
Julia Rückert

I started to work in the internal audit department and during the audits learned more about the many different national and international subsidiaries and areas of the Otto Group. I find the way that HSBA and Otto support the further development of their students outstanding.

Julia-Mara Rückert
Revisorin & HSBA master student, OTTO GmbH & Co. KG
Schirin Fuschini

After my dual study course in Media Management I continued to work as an Account Manager for the advertising agency deepblue networks and ensure that our clients are always well advised.

Schirin Fuschini
Account Managerin, deepblue networks AG

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