Dr. Susanne Faerber

Short Profile

Since January 2016, Susanne is a doctorate candidate at the Department for Marketing and Sales. After she obtained her Bachelor of Arts Degree in International Management at the International School of Management in Hamburg, she graduated in Management (Master of Science) at the Kühne Logistics University.

During her studies, Susanne gained extensive international experiences. She studied abroad at Regent‘s University in London and at the Tongji-University in Shanghai. Furthermore, she deepened her knowledge with internships in Canada and Uruguay. Within the framework of the Claussen-Simon Graduate Centre, Susanne investigates visitor satisfaction in touristic attractions in her doctorate thesis. Her supervisors are Prof. Dr. Dennis Ahrholdt, HSBA, and Prof. Dr. Oliver Schnittka, University of Southern Denmark.

In addition to her research activities at HSBA, Susanne is managing partner at the company Panoptikum Gebr. Faerber GmbH & Co. KG.

Lectures

  • Marketing Management

Research Areas

  • Dissertation Topic: Visitor Satisfaction in Visitor Attractions
  • Online Marketing and Online Reviews
  • Satisfaction and -behaviour in Touristic Attractions
  • Tourism Marketing and Tourism Management

Publications

Journal articles (peer-reviewed)

Faerber, Lea Susanne, Dennis C. Ahrholdt, Oliver Schnittka, and Zeinab Rezvani. 2021. "Multimedia-guides and Word-of-mouth in Nostalgic Visitor Attractions: The Case for a German Wax Museum." Leisure Studies 40 (5): 682-697. https://doi.org/10.1080/02614367.2021.1909109.

link to Publication

Faerber, Susanne, Dennis Ahrholdt, Julian Hofmann, and Oliver Schnittka. 2021. "When Visitors Actually Satisfied Visitor Attractions? What We Know from More Than 30 Years Research Tourism Management." Tourism Management 84. https://doi.org/10.1016/j.tourman.2021.104284.

link to Publication

Faerber, Susanne, Dennis C. Ahrholdt, and Oliver Schnittka. "Multimedia Guides in Visitor Attractions: A Suitable Tool to Enhance Nostalgias Impact on Visitor Loyalty." International Journal of Hospitality Management.

Faerber, Susanne, Julian Hofmann, Dennis C. Ahrholdt, and Oliver Schnittka. "When Are Visitors Actually Satisfied? a Meta-analytic Review of Visitor Satisfaction Drivers at Visitor Attractions." Tourism Management 84.

Conference presentations

Faerber, Lea Susanne, Dennis C. Ahrholdt, and Oliver Schnittka. 2019. "Visitor Characteristics Matter: How the Positive Impact of Visit Duration on Visitor Satisfaction at Visitor Attractions Is Moderated." Presented at 48th European Marketing Academy Conference, Hamburg, Germany.

Faerber, Lea Susanne, Julian Hofmann, Oliver Schnittka, and Dennis C. Ahrholdt. 2019. "What Influences the Success of Visitor Attractions? a Meta-analytic Review of Visitor Satisfaction Drivers." Presented at 48. European Marketing Academy Conference, Hamburg, Germany.

Faerber, Susanne, Dennis Ahrholdt, and Oliver Schnittka. 2017. "Success Drivers of Visitor Attractions: A Literature Review." Presented at 26th Nordic Symposium of Tourism and Hospitality Research, Falun, Sweden.

Faerber, Susanne, Dennis Ahrholdt, and Oliver Schnittka. 2017. "They Are out of Control: Analysing External Drivers of Visitor Satisfaction at Visitor Attractions." Presented at 26th Nordic Symposium of Tourism and Hospitality Research, Falun, Sweden.