HSBA Junior Summer School – Step into the Business World!

The summer holidays are coming up and you want to make the most of them? Are you still unsure about what to do after school and what you really want to do? Then take part in our one-week HSBA Junior Summer School and lay the foundation for your career. During this week, you will learn more about business, leadership, finance, marketing and artificial intelligence in a practical setting at HSBA Hamburg School of Business Administration. We will connect you directly with our dual students and take you on company visits to businesses in Hamburg. With interactive workshops, real-life examples and experts from the business world, you will get the perfect start to your career!

The Summer School 2026 is fully booked. We will offer Junior Summer Schools in 2027 and publish them in Autumn 2026. Enjoy your summer holidays!

Highlights of the Junior Summer School

Your Benefits

Expand your knowledge of business and economical topics
Get an in-depth insight into a dual study programme at HSBA
Network with students and companies in Hamburg
Earn 2 ECTS directly applicable to your studies at HSBA
Get a first insight into a dual study programme at HSBA
Improve your chances of securing a place on a dual study programme
Funding through scholarships available

Start:: 3 August
Duration:: One week (40h)
Tuition Fee:: 490 € | scholarships available

Content of the Programme

Topics of the Junior Summer School

Between Monday and Friday, ten different economic topics will be presented to you in 40 lessons on the HSBA campus, and current trends will be discussed. In addition, the Summer Academy offers you the unique opportunity to meet HSBA students during lunch breaks, visit two Hamburg-based companies and make initial contacts. Of course, you will also be given a detailed introduction to HSBA and an explanation of our degree programmes.

Please be aware that the Summer School mainly will take place in German. We will offer some modules in English as highlighted in the timetable.

Your Timetable

Content & Dates

Welcome & Introduction to HSBA Monday, 3 August 2026, 9:00–10:30 a.m.

Welcome to HSBA! In this module, you will get to know our university and learn what makes it special. We will introduce you to our degree programmes, campus highlights and exciting career prospects. You will also get an overview of the Junior Summer School and get to know the other participants – the perfect start to a week full of business, networking and fun!

Lecturer: Annabel Baxter

Business & Management (English) Monday, 3 August 2026, 10:45 a.m.–12:15 p.m.

In this module, you will immerse yourself in the exciting world of management. You will learn the fundamentals that drive successful companies: from strategic thinking and efficient organisation to decision-making. With real-life case studies and practical discussions, you will discover how management is not just theory, but a tool for innovation and success. This module will be taught in English.

Lecturer: Jason Harman

Digitalisation & AI Monday, 3 August 2026, 1:15–4:30 p.m.

How are digitalisation and artificial intelligence changing our world? Here you can discover the technologies that are revolutionising businesses. You will learn how digital tools optimise processes and AI opens up new opportunities – explained in a practical and understandable way.

Lecturer: Prof. Dr. Michael Höbig

HR & Leadership (English) Tuesday, 4 August 2026, 9:00 a.m.–12:15 p.m.

Discover how successful leadership works! In this module, you will learn how to attract, motivate and develop talent. We will discuss leadership skills, communication and the art of inspiring a team. Practical exercises will teach you how HR and leadership make a difference. This module will be taught in English.

Lecturer: Jennifer Duseux-Brune

Economical Trends Tuesday, 4 August 2026, 1:15–2:45 p.m.

What is driving the economy today – and tomorrow? In this module, you will discover the most important global trends, from digitalisation and sustainability to new business models. You will learn how companies respond to change and seize opportunities.

Lecturer: Prof. Dr. Alkis Otto

Company Visit I: Vattenfall Europe Sales GmbH Tuesday, 4 August 2026, 3:00–5:30 p.m.

Get to know our local partner company Vattenfall Europe Sales GmbH.

Financial Markets Wednesday, 5 August 2026, 9:00 a.m.–12:15 p.m.

How does the world of finance work? Here you can learn what lies behind shares, bonds and markets. We discuss opportunities, risks and the role of financial markets in the global economy. Exciting examples give you a clear overview of the big picture.

Lecturer: Dr. Christian Glöer

Career Bites Wednesday, 5 August 2026, 12:15–1:15 p.m.

During this special lunch break, you will have the opportunity to meet dual students and learn more about HSBA.

Project Management Wednesday, 5 August 2026, 1:15–4:30 p.m.

From idea to result: In this module, you will learn how to plan, manage and complete projects. You will discover which methods and tools professionals use to achieve goals efficiently – and how you can successfully manage projects yourself.

Lecturer: Carsten Grund

Marketing & Sales Thursday, 6 August 2026, 9:00 a.m.–12:15 p.m.

Immerse yourself in the world of brands, trends and sales strategies! You will learn how companies successfully market their products and win customers. Through interactive case studies and creative challenges, you will experience how marketing and sales work together to create real added value.

Lecturer: Dr. Chiara Hübscher

Sustainability Thursday, 6 August 2026, 1:15–2:45 p.m.

Sustainability is more than just a trend – it is the future. In this module, you will learn how companies operate in an environmentally, socially and economically responsible manner. We will discuss how sustainable strategies promote innovation and why they are crucial for long-term success.

Lecturer: Alina Steiger

Company Visit II: Hapag-Lloyd AG Thursday, 6 August 2026, 3:30–5:30 p.m.

Get to know our partner company Hapag-Lloyd.

Planning My Career Friday, 7 August 2026, 9:00–10:30 p.m.

Where do you want to go – and how will you get there? This module helps you recognise your strengths, define your goals and develop a clear career plan. With tips on job applications, networking and self-marketing, you can take the first step towards your future.

Lecturer: Paula Sprotte

Strategy & Innovation (English) Friday, 7 August 2026,9:00 a.m.–2:45 p.m.

How do new ideas arise – and how do they become strategy? In this module, you will learn how companies develop innovations and implement them strategically. Using creative methods and real-life examples, you will experience how visions become competitive advantages.

Lecturer: Prof. Dr. Max Johns

Farewell Friday, 7 August 2026, 3:00–3:30 p.m.

At the end of the Junior Summer School, we will look back together: What did you learn, what did you particularly enjoy, and what can we do even better? In this module, you will have the opportunity to share your impressions, ask questions, and provide valuable feedback. We will also celebrate your success and say goodbye with an outlook on your next steps – so that you can move forward into the future feeling motivated and inspired!

Lecturer: Annabel Baxter

“If you really want to understand how business works, the best way is to try it out. At our Junior Summer School, you’ll explore key business topics together with other students and HSBA professors, work on practical projects and meet companies that are looking for young talents like you. It’s the perfect way to find out whether a degree in Business Administration is right for you.”

Prof. Dr. Dirk Max Johns
Vice President at HSBA, Professor of Maritime Management