Prof. Dr. Ann-Kristin Hölter

Professor of Retail Management

Short Profile

Prof. Dr. Ann-Kristin Hölter has been a lecturer for Retail Management at HSBA Hamburg School of Business Administration since April 2015 and is the Head of the Business Administration Bachelor's programme. Since February 2022, she is Head of Department Marketing Transformation.

Alongside business administration at Westfälische Wilhelms- Universität Münster, Prof. Dr. Hölter completed a student trainee programme at Peek & Cloppenburg KG in Hamburg. She then completed her doctorate at the Institute of Marketing under Prof. Dr. Manfred Krafft on the topic "Delegating pricing competency to sales representatives".

After receiving her doctoral degree, Prof. Dr. Hölter worked as a strategic planner at Johnson & Johnson in the field of medical technology before moving into business consulting. During her consultancy career, Prof. Dr. Hölter focused on the topics of Customer Relationship Management, Integrated Communication and Trade Management.

Lectures

  • Strategic Trade Management
  • Operative Trade Management
  • eCommerce
  • Quantitative Methods
  • Marketing Management

Research Areas

  • Trade Management
  • Sales Management
  • Coordination of Marketing and Sales

Publications

Journal articles (not peer-reviewed)

Hölter, Ann-Kristin, and Jan Ninnemann. 2020. "Effizienz auf der letzten Meile – Optimierung der Schnittstellen zwischen Kunde, Logistik und Onlinehandel." Journal für Mobilität und Verkehr: 30-34. https://doi.org/10.34647/jmv.nr5.id37.

link to Publication

Binckebanck, Lars, Ann-Kristin Hölter, and Alexander Tiffert. 2012. "No Change, Chance." acquisa: 56-57.

Monographs and edited books

Tiffert, Alexander, and Ann-Kristin Hölter. 2020. Führung von Vertriebsorganisationen. Strategie - Koordination - Umsetzung. 2nd Edition. Wiesbaden: Springer Gabler Verlag.

Binckebanck, Lars, Ann-Kristin Hölter, and Alexander Tiffert. 2013. Führung von Vertriebsorganisationen. Strategie - Koordination - Umsetzung. Wiesbaden: Springer Gabler Verlag.

Book chapters

Hölter, Ann-Kristin. 2020. "Grundlagen zur Koordination im Vertrieb." In Führung von Vertriebsorganisationen: Strategie - Koordination - Umsetzung, edited by Ann-Kristin Tiffert and Alexander Hölter, 237-264. Wiesbaden; Gabler: Springer. https://link.springer.com/book/10.1007/978-3-658-26727-8.

link to Publication

Hölter, Ann-Kristin, and Inga Schmidt-Ross. 2020. "Omni Channel Management und Customer Journey." In Führung von Vertriebsorganisationen: Strategie - Koordination - Umsetzung. 2nd Edition, edited by Lars Binckebanck, Alexander Tiffert, and Ann-Kristin Hölter, 107-124. Wiesbaden: Springer Gabler.

Binckebanck, Lars, and Ann-Kristin Hölter. 2012. "Das Zusammenspiel von Markenführung und persönlichem Verkauf im internationalen B-to-B-Kontext." In Jahrbuch Marketing, edited by Michael Bernecker, 59-71. Bergisch Gladbach: johanna Verlag.

Binckebanck, Lars, and Ann-Kristin Hölter. 2012. "Elemente und Management internationaler Vertriebsphilosophien." In Internationaler Vertrieb, edited by Lars Binckebanck and Christian Belz, 393-410. Wiesbaden; Gabler: Springer.

Binckebanck, Lars, and Ann-Kristin Hölter. 2012. "Internationaler Vertrieb: Stand der Forschung." In Internationaler Vertrieb, edited by Lars Binckebanck and Christian Belz, 223-240.

Binckebanck, Lars, and Ann-Kristin Hölter. 2012. "Zentrale Entscheidungsfelder im internationalen Vertrieb." In Forschung für die Wirtschaft, edited by Georg Plate, 1-13.

Krafft, Manfred, and Ann-Kristin Hansen. 2011. "Delegation Pricing Authority Salespeople." In Sales Management - multinational perspective, edited by Paolo Guenzi and Susi Geiger, 97-113. Houndsmills, UK, New York, US: Palgrave MacMillan.

Journal articles (peer-reviewed)

Götz, Oliver, and Manfred Ann-Kristin. 2013. "The Role Sales Marketing Market-Oriented Companies." Journal Personal Selling & Sales Management 33 (4): 353-371.

Frenzen, Heiko, Ann-Kristin Hansen, Manfred Krafft, Murali K. Mantrala, and Simone Schmidt. 2010. "Delegation of Pricing Authority to the Sales Force: An Agency-theoretic Perspective of Its Determinants and Impact on Performance." International Journal of Research in Marketing 27 (1): 58-68. https://doi.org/10.1016/j.ijresmar.2009.09.006.

link to Publication

Hansen, Ann-Kristin, Kissan Joseph, and Manfred Krafft. 2008. "Price Delegation in Sales Organizations: An Empirical Investigation." BuR - Business Research 1 (1): 94-104. https://doi.org/10.1007/bf03342704.

link to Publication