HSBA Annual Conference
Best of HSBA research at a glanceEconomic Sustainability and Resilience in Times of Geopolitical Crises
In times of global crises, geopolitical tensions and profound economic upheaval, the need for sustainable and responsible action is greater than ever. The HSBA Annual Conference 2025 addresses these challenges, showcasing how research can drive a sustainable, resilient and responsible economy.
The conference will present exceptional HSBA research findings and encourage discussion between academia, industry, government and civil society. Alongside exciting research presentations, participants can look forward to a high-profile keynote by Prof. Dr. Johann Fortwengel (Professor of International Management at King’s College London, Incoming General Editor of Journal of Management Studies) that will address the new challenges of international business in an era of geopolitical upheaval.
A particular highlight will be the poster session showcasing the finest master's theses, where young HSBA researchers will present their innovative, practical work. Through this, the university honours the exceptional accomplishments of young talent and demonstrates how students are actively contributing to overcoming current economic and social challenges.
There will also be ample opportunity for personal exchange and new collaborations between the sessions and at the après-conference reception.
We look forward to welcoming researchers, students, company representatives, and other interested parties to the Peter-Möhrle Lounge at HSBA on 20 November.
Finally, we would like to express our sincere thanks to the Ingeborg Gross Foundation for their generous support.
Programme
Preliminary agenda
2.00 pm: Arrival & Registration
2.20 pm: Welcome
Prof. Dr. Sarah Jastram (Vice President Research & International Affairs, Professor of International Business Ethics and Sustainability at HSBA) and Sabine Lebedinski (Research Manager at HSBA)
2.30 pm: Session 1: Sustainable Governance, Reporting, and Consumption
The Interplay Between Psychographics and Social Norms in Ethical Consumption – Evidence from Japan and the United States
Zara Berberyan (HSBA PhD Candidate) & Prof. Dr. Sarah Jastram (Vice President Research & International Affairs, Professor of International Business Ethics and Sustainability at HSBA)Mainstreaming Sustainability – The Institutionalization of the United Nations Sustainable Development Goals
Tatjana Minulla (HSBA PhD Candidate) & Sarah Jastram (Vice President Research & International Affairs, Professor of International Business Ethics and Sustainability at HSBA)Exploring the Accessibility of Sustainability Sections on Corporate Websites: Perspective from the European Banks
Giampiero Palazzo (Vising Researcher at HSBA; PhD Candidate at University of Salento, Italy)
3.45 pm: Master Poster Session & Coffee Break
Frederik Simonet: Determinants of German Manufacturing FDI into European Countries: An Empirical Approach
Isabelle Meyer: Balancing Academia and Family: Exploring Family-Friendliness at HSBA through a Qualitative Study on Staff
Maya Kaufholz: Increasing Acceptance of Digital Transformation in Public Administration through Neuro-Management Approaches
4.30 pm: Session 2: Strategic and Responsible Decision Making in Global Business
Fight or Flight? The Reaction of Socially Responsible Investors to Roadblocks in the Pursuit of their Purpose
Dr. Shubham Singh (Postdoctoral Researcher at HSBA)The Role of Reference Points in New Ventures' Strategic Decision-Making: Evidence from Kenya and Ghana
Dr. Ronja Kirschning (Postdoctoral Researcher at HSBA)
5.20 pm: Coffee Break & Networking
5.30 pm: Keynote
New Challenges in International Business in the Age of Geopolitics
Prof. Dr. Johann Fortwengel (Professor of International Management, King’s College London, Incoming General Editor of Journal of Management Studies)
6.15 pm: Ingeborg Gross Young Scientists Award and Reception
