HSBA Annual Conference
Best of HSBA research at a glanceNew Drivers of Business Impact: Leading Through Economic, Technological and Social Change
The conditions shaping business and society are rarely as dynamic as they are today.
Technological progress, geopolitical tensions, shifting educational and occupational expectations, and the shift towards more sustainable business practices are the defining features of our era. The HSBA Annual Conference, under the theme 'New Drivers of Business Impact', explores how individuals, organisations and markets are responding to these transformations, and the opportunities and perspectives they create for the future.
The conference brings together current research from the fields of business, management, and behavioural sciences. Presentations will examine how companies, individuals, and societies react to uncertainty, crises, and transformation, and which factors foster adaptation and innovation. Particular attention is given to topics such as sustainability, corporate responsibility, human behaviour, and economic and societal change.
A special highlight of the conference will be the keynote by Prof. Dr. Jacob Hörisch (Professorship of Sustainability Economics and Management, Leuphana University Lüneburg). In his presentation, 'Sustainability is Dead – Long Live Sustainability', he will explore the evolving understanding of sustainability and discuss its current relevance for businesses and society.
The Annual Conference provides a platform for interdisciplinary exchange between academia and practice. It invites participants to consider contemporary challenges from different perspectives and engage in discussions about potential approaches and solutions.
We look forward to welcoming researchers, students, company representatives, and other interested parties to the Peter-Möhrle Lounge at HSBA on 19 November.
Finally, we would like to express our sincere thanks to the Ingeborg Gross Foundation for their generous support.
Programme
Preliminary agenda
1.00 pm: Arrival and Registration
1.15 pm: Welcome
Prof. Dr. Sarah Jastram (Vice President Research & International Affairs, Professor of International Business Ethics and Sustainability at HSBA) & Sabine Lebedinski (Research Manager at HSBA)
1.25 pm: Session 1: Corporate Innovation, Sustainability, and Capital Market Outcomes
The Impact of ESG Ratings on Stock Performance During Seasoned Equity Offerings (SEOs): The Moderating Role of Institutional Ownership
Christian Hanuscheck (HSBA PhD Candidate)The Relation between Profit Shifting and Future Stock Return Volatility: Evidence from European Multinational Enterprises
Julius Jensen (HSBA PhD Candidate)Determinants of Twin Technology Innovation – Evidence from a Cross-Country Comparison
Alina Steiger (HSBA PhD Candidate)
2.40 pm: Coffee Break
2.50 pm: Session 2: Perspectives on Change: Economy, Technology and Human Experience
Structural Change and Growth Weakness: A Regional Economic Analysis of Hamburg's Economy
Prof. Dr. Alkis Otto (Professor of Economics at HSBA)Preventing GenZ's Smartphone Addiction Through Digital Addiction Meter Apps
Prof. Dr. Oliver Schnittka (Professor of Marketing and Branding at University of Southern Denmark, Affiliate Professor at HSBA)Contextual Spillover Feelings of (Dis)satisfaction onto the Evaluation of Subsequent Experiences: A Mixed-Methods Study Based on Travel Experiences
Dr. Hans Jaich (Affiliate Researcher at HSBA, Managing Partner im-jaich GmbH & Co. KG)
4:05 pm: Master-Poster Session and Coffee Break
The Impact of Generative AI Use on Creative Self-Efficacy and Authentic Pride: Evidence from a Randomized Experiment – Annika Matthies, M.Sc. (HSBA)
Managing Organizational Adaptibility in SMEs: An Empirical Analysis of Technical, Political, and Cultural Practices – Fynn Lohse, M.Sc. (HSBA)
4.50 pm: Keynote
Sustainability is Dead – Long Live Sustainability
Prof. Dr. Jacob Hörisch (Professor of Sustainability Economics and Management at Leuphana University Lüneburg)
5.30 pm: Ingeborg Gross Young Scientists Award and Reception
Speaker
Look forward to these speakers in 2026:
Questions?
We are happy to help!
Manager Research, Third-party funding & fundraising
+49 40 822160-911sabine.lebedinski@hsba.de
Recap
HSBA Annual Conference 2025
HSBA Annual Conference 2025 – Economic Sustainability and Resilience in Times of Geopolitical Crises
In times of global crises, geopolitical tensions and profound economic upheaval, the need for sustainable and responsible action is greater than ever. The HSBA Annual Conference 2025 addresses these challenges, showcasing how research can drive a sustainable, resilient and responsible economy.
The conference will present exceptional HSBA research findings and encourage discussion between academia, industry, government and civil society. Alongside exciting research presentations, participants can look forward to a high-profile keynote by Prof. Dr. Johann Fortwengel (Professor of International Management at King’s College London, Incoming General Editor of Journal of Management Studies) that will address the new challenges of international business in an era of geopolitical upheaval.
A particular highlight will be the poster session showcasing the finest master's theses, where young HSBA researchers will present their innovative, practical work. Through this, the university honours the exceptional accomplishments of young talent and demonstrates how students are actively contributing to overcoming current economic and social challenges.
There will also be ample opportunity for personal exchange and new collaborations between the sessions and at the après-conference reception.
We look forward to welcoming researchers, company representatives, and other interested parties to the Peter-Möhrle Lounge at HSBA on 20 November.
HSBA Annual Conference 2024
The Annual Conference highlights current HSBA research results and provides impulses for future research and collaboration between HSBA and its partners from the economic, political and civil society sectors. Besides of research presentations, the event comprises a high-profile keynote, an industry panel as well as many breaks and a colorful reception for personal exchange and networking.
We look forward to welcoming researchers in the field of economics, company representatives and other interested parties to the Peter-Möhrle Lounge at HSBA on 22 November.