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In the Süddeutsche Zeitung’s latest ranking of Germany’s best private universities, HSBA is among the leading institutions: it takes first place in both the categories Innovative Strength & Future Orientation and Subject/Thematic Focus. HSBA also impresses with top rankings in other areas – including practical relevance, graduate quality, the university’s reputation and international orientation.

Best University

• Innovation & Future Orientation
• Subject/Thematic Focus

Top University

• Practical Relevance
• Graduate Quality
• University Reputation/Image
• International Orientation

The results highlight the strengths of HSBA’s dual study model: a close integration of theory and practice, clear subject-specific profiles, and a consistent focus on the demands of a global and changing world of work.

The study was conducted by the SZ Institute in collaboration with INNOFACT and is based on a representative survey of HR managers, former, current and prospective students. A total of over 1,200 people took part, including 651 HR decision-makers. Among other things, the assessment covered practical relevance, innovative strength, international orientation, as well as reputation and image.

Read the full ranking here.

Our Professor of Business Informatics, Dr Marco Landt-Hayen, discusses the potential of human consciousness during sleep and its connection to generative AI.

Business Administration? Many school pupils have only a limited understanding of what it actually involves. Since 2022, HSBA has been offering the Junior Academy (formerly known as the Young Academy), a compact programme designed to introduce interested pupils to the key concepts and topics in Business Administration while supporting them in their career planning. 

Due to strong demand and consistently positive feedback, the programme will now be expanded: for the first time, HSBA will offer an intensive holiday week in summer 2026, providing an even more in-depth insight into the field. 

“If you really want to understand economics, the best way is simply to experience it first-hand,” says Professor Max Johns, Vice President for Teaching and Learning at HSBA. “Under the umbrella of ‘Junior HSBA’, we are expanding our range of orientation programmes for school pupils and, alongside our established compact course, will be offering a one-week intensive course during the summer holidays for the first time.”