Zara Berberyan

Short Profile

Zara is a research associate at the Chair of International Business Ethics and Sustainability in the department of Strategy & Leadership and a Ph.D. candidate at the Ingeborg-Gross Graduate Center at HSBA. Her research topic is "Ethical Fashion Consumption". She is supervised by Prof. Dr. Sarah Jastram and Prof. Dr. Stefan Schaltegger at the Leuphana University at Lüneburg. 

After receiving her Bachelor in Cross-Cultural Communication and Linguistics from the Yerevan State University, Zara accomplished her MBA at the American University of Armenia, affiliated with the University of California. Before joining HSBA, Zara acquired a solid work experience in Marketing and PR in the banking sector and TV industry. In 2019, she received the Society for Business Ethics founders´ award as an emerging scholar.

Lectures

  • Sustainable Consumption
  • Ethical Fashion Consumption

Research Areas

  • Dissertation Topic: Effects of Ethical Branding on Consumer Behaviour in the Textile Industry
  • Ethical Fashion
  • Sustainable Consumption
  • Consumer Behaviour
  • Corporate Governance

Publications

Journal articles (peer-reviewed)

Jastram, Sarah Margaretha, and Zara Berberyan. 2023. "Democratic Stakeholder Representativeness." Journal of Public Administration Research and Theory: J-PART 33 (4): 647-660. https://doi.org/10.1093/jopart/muad005.

link to Publication

Jastram, Sarah Margaretha, and Zara Berberyan. 2021. "How to Develop a Corporate Social Responsibility Strategy." International Journal of Sustainable Strategic Management 9 (1): 51. https://doi.org/10.1504/ijssm.2021.10041355.

link to Publication

Conference presentations

Jastram, Sarah, Zara Berberyan, and Johanna Försterling. 2023. "Shared Impact: Changing Perspectives Towards Collaborative Achievements." Presented at Academy Management (AOM) Annual Meeting, Boston (hybrid), 8th August 2023.

Jastram, Sarah, and Berberyan Zara. 2020. "Stakeholder Representativeness." Presented at 36th European Group Organizational Studies Colloquium (EGOS), Hamburg, 2-4 July 2020.

Berberyan, Zara, Sarah Jastram, Joachim Rosenkranz, and Stefan Schaltegger. 2019. "From Attitude Action: Calibrating determinants ethical fashion consumption." Presented at Annual Conference Society Business Ethics, Boston, USA, 9-11 August 2019.

Berberyan, Zara, J. Rosenkranz, and Stefan Schaltegger. 2018. "From Attitude Action: Calibrating Determinants Ethical Fashion Consumption." Presented at Academy of Management Annual Meeting, Chicago, USA.

Book chapters

Berberyan, Zara, Sarah Margaretha Jastram, and Barry Friedman. 2018. "Drivers Obstacles Ethical Fashion Consumption. Eco Friendly Fair: Fast Fashion Consumer Behavior." In Eco Friendly and Fair: Fast Fashion and Consumer Behavior, edited by Carolin Becker Heuer and Marc Leifhold, 36-48. Routledge.

Other publications

Berberyan, Zara, and Sarah Jastram. 2018. "Ethical Fashion Consumption." Susquehanna University, Harrisburg, USA, August 30th 2018.

Berberyan, Zara, Sarah Jastram, J. Rosenkranz, and Stefan Schaltegger. 2018. "From Attitude to Action- Calibrating the Determinants of Ethical Fashion Consumption." Susquehanna University, Selinsgrove, PA, USA, 30 August 2018.