Dr. Patrick Weretecki

Short Profile

In the context of his doctoral thesis, Dr. Weretecki conducted research on value co-creation in multi-actor ecosystems and the resulting implications for theory and practice. He presented results of his research at conferences in Germany, Great Britain and the USA. In the context of a transatlantic research project, he was a visiting researcher at the University of San Diego for several months. His supervisors were Prof. Dr. Goetz Greve, HSBA, and Prof. Dr. Jörg Henseler, University of Twente.

Mr. Weretecki is Manager for strategic and group-wide projects and concepts at Deutsche Telekom AG. Previously, he worked for Deutsche Telekom as a Marketing Manager responsible for nationwide customer engagement initiatives and as a Senior Expert for the planning and execution implementation of major national and international trade fairs. His career began in the Board Member Support at Deutsche Telekom.

Research Areas

  • Value Co-Creation
  • Experiential Marketing
  • Customer Engagement

Publications

Journal articles (peer-reviewed)

Weretecki, Patrick, Goetz Greve, and Jörg Henseler. 2021. "Experiential Value in Multi-actor Service Ecosystems: Scale Development and Its Relation to Inter-customer Helping Behavior." Frontiers in Psychology 11. https://doi.org/10.3389/fpsyg.2020.593390.

link to Publication

Weretecki, Patrick, Goetz Greve, Kenneth Bates, and Jörg Henseler. 2021. "Information Management Can’t Be All Fun and Games, Can It? How Gamified Experiences Foster Information Exchange in Multi-actor Service Ecosystems." International Journal of Information Management 61 (102391): 102391. https://doi.org/10.1016/j.ijinfomgt.2021.102391.

link to Publication

Weretecki, Patrick, Goetz Greve, and Jörg Henseler. 2021. "Selling Actors in Multi-actor Sales Ecosystems: Who They Are, What They Do and Why It Matters." Journal of Business & Industrial Marketing 36 (4): 641-653. https://doi.org/10.1108/jbim-03-2020-0145.

link to Publication

Conference presentations

Weretecki, Patrick, Goetz Greve, and Jörg Henseler. 2020. "Experiential Value Experiential Marketing: Multi-item Scale Development Validation." Presented at Winter Conference of the American Marketing Association, San Diego, California, USA, 14-16 February 2020.

Weretecki, Patrick, and Jörg Goetz Greve. 2018. "Salespersons’ Missing Perspective Customer Participation Behavior Value Co-creation: Exploratory Study." Presented at 47th European Marketing Academy Conference, Glasgow, 29 May - 01 June 2018.

Other publications

Weretecki, Patrick, and Goetz Greve. 2019. "Conceptualization and Development of a Multi-item Experiential Value Measurement Scale for Experiential Marketing." Poster presentation at. 48. European Marketing Academy Conference (EMAC), Hamburg.

Conference proceedings

Weretecki, Patrick, Goetz Greve, and Jörg Henseler. 2019. "Conceptualization Development Multi-item Experiential Value Measurement Scale Experiential Marketing." In 48th European Marketing Academy.

Weretecki, Patrick, and Goetz Jörg Greve. 2018. "Salespersons’ Missing Perspective Customer Participation Behavior Value Co-creation: Exploratory Study." In 47th European Marketing Academy Conference. Glasgow.