Prof. Dr. Florian Elert
Professor of Business Administration with a focus on InsuranceShort Profile
Prof. Dr. Florian Elert is responsible for the practice-oriented teaching and research in the field of insurance management at HSBA Hamburg School of Business Administration and is the head of the Bachelor's programme Insurance Management. In addition to his teaching activities, he conducts workshops, seminars, individual training for decision makers and studies for the insurance industry at HSBA and regularly gives lectures at industry events. His research focuses on the following topics: effects of digitalisation on business models in the insurance industry, digital transformation of insurance companies and distributors as well as business model innovation in the insurance industry. He is the founder and organiser of the Hamburg Insurance Innovation Day a platform for insurer Vertrieb und InsurTechs as well as Founder and technical director of the InsurTech Werft in Hamburg of an implementation-oriented digitalisation initiative for the insurance industry.
Prof. Dr. Florian Elert studied business administration at the University of Cologne with a focus on insurance science and then obtained his doctorate from the University of Leipzig at the Chair of Insurance Business Administration on the subject area "Value-oriented corporate management of insurance companies". He has many years of professional experience in teaching and insurance practice as a manager. For several years he been responsible for the Chair of Insurance Management at HSBA Hamburg School of Business Administration.
Hamburg Insurance Innovation Day
The 5th Hamburg Insurance Innovation Day will again take place at the Hamburg Chamber of Commerce on 10 September 2024. As in previous years, decision-makers will speak about current topics, start-ups and innovative companies will present their solutions for the insurance industry in short presentations and there will be a panel discussion on the future of insurance distribution.
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Students on Excursion in London
Again this year, the insurance specialisation was on excursion in London. The students visited the Startup Bootcamp Insurance, Munich Re, Allianz Global and Specialty, Lloyd's of London and Aon Inpoint. The aim of the excursion was to get to know the English insurance market and its special features, as well as gain insights into an international accelerator programme for the insurance industry. The journey was supported by the VfVH - Association for the Promotion of Insurance Science in Hamburg.
Executive Education: Insurance Knowhow for Beginners
The business models of insurance companies are very different from other sectors. Both the production, sales and control processes as well as the products, the concepts and key figures used are characterised by sector specifics of the insurance industry.
Our seminar helps your employees to quickly understand the main topics and questions of the insurance industry, to be able to derive the relationships between the individual topics and to safely apply the essential concepts of the insurance sector.
The seminar is characterised by a high practical relevance.
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Publications
Other publications
2020. "InsurTechs: Innovative Technologieanbieter für die Versicherungswirtschaft. Eine Studie von der Praxis für die Praxis." sum.cumo (hrsg).
2019. "Digitales Risikomanagement den Lebensbereichen Gesundheit, Mobilität und Wohnen." Empirische Studie zum Umgang der Generation Y mit der Versicherungswirtschaft.
2017. "Digitales Risikomanagement den Lebensbereichen Gesundheit, Mobilität und Wohnen - Chancen und Herausforderungen für die Versicherungswirtschaft - Die Sicht der Generation Y." Empirische Studie zum Umgang der Generation Y mit der Versicherungswirtschaft.
2016. "Interview durch Rafael Kurz zum Thema Digitalisierung der Versicherungswirtschaft: „Generation Y: Forscher fühlt Branchen-Hype auf den Zahn." Versicherungswirtschaft heute.
2011. "Studie: Internetvergleichsportale - Empirische Studie zur Transparenz und zu den Geschäftsmodellen." Leipzig.
2010. "Gegenwind? Geschäftsmodelle der Lebensversicherung." IfVW, Leipzig.
2010. "Studie: Marktstudie Assistance." Leipzig.
2010. "Studie: Strukturen, Organisationformen und Rechtsformen der Ausschließlichkeit." Leipzig.
Book chapters
2019. "Digitalisierung des Geschäftsmodells Versicherung - Potenziale von digitalen Assistance-Dienstleistungen. Handbuch Versicherungsmarketing." In Digitalisierung des Geschäftsmodells Versicherung - Potenziale von digitalen Assistance-Dienstleistungen. Handbuch Versicherungsmarketing, edited by Michael Reich and Christopher Zerres. Berlin Heidelberg: Springer.
Journal articles (peer-reviewed)
2016. "Im digitalen Kosmos der Versicherer." Versicherungswirtschaft 3 (2016): 18-20.
2012. "Social Media der Versicherungswirtschaft - Status Quo und Ausblick." Zeitschrift für Versicherungswesen 01 (2012): 17-20.
2011. "Geschäftsmodelle der Lebensversicherung im Umbruch - Status Quo und Ausblick (I)." Versicherungswirtschaft 01 (2011): 37-38.
2011. "Geschäftsmodelle der Lebensversicherung im Umbruch - Status Quo und Ausblick (II)." Versicherungswirtschaft 02 (2011): 99-101.
2011. "Geschäftsmodelle von Internetvergleichsportalen - Ergebnisse einer empirischen Studie zu einem stark waschendem Markt." Versicherungswirtschaft 16: 1177-1179.
2011. "Internetvergleichsportale - Auf die richtigen Fragen kommt es an." Versicherungswirtschaft 5 (2011): 1108-1110.