HSBA Beyond Business
Welcome to the event series "HSBA Beyond Business"Welcome to the event series "HSBA Beyond Business"
In the HSBA Beyond Business series, events are held that go beyond pure business administration. Political and social topics are addressed here as well as questions around digitalization and sustainability. Lectures, discussions and interviews are offered in online and face-to-face events.
Previous Beyond Business Events
Hamburg Parking Master Plan: Goals, Expectations, Requirements
21 July 2025, 5:00 pm - 7:00 pm
This time, we would like to take a look at Hamburg and the parking situation in our city. What are the goals, expectations and requirements in this area?
The new government's coalition agreement includes the creation of a master plan for parking, which will systematically record the number of private vehicles and the available parking spaces in public and private areas and use this information to derive district-specific guidelines for the organisation of stationary traffic and the use of parking spaces in public areas, as well as parking space allocation for new buildings. Until the master plan is completed, a general moratorium on the removal of parking spaces in public spaces will apply.
The event will be held in German. We look forward to your participation!
Opportunities and challenges for women on their way to the top
10 June 2025, 5:30 pm - 7:30 pm
Together with our student committee ‘Women in Business’, we cordially invite you to our next HSBA Beyond Business Event.
In the HSBA Beyond Business series, we shed light on topics that go beyond traditional business administration. The focus of our next event will be on women in leadership positions.
In a relaxed discussion, our guests will share the opportunities and challenges they have encountered on their way to top management. Together, we will take a look at personal experiences, individual success strategies and structural hurdles.
You can look forward to the following speakers:
- Sonja Wiechert, Member of the Executive Committee at Shell Deutschland GmbH and General Manager for Commercial Fuels DACH
- Dr Anja Hartmann, regional board member at FidAR Hanse – Women on Supervisory Boards – and former partner at McKinsey
- Dr Konstanze Kinne, long-standing executive in the financial sector with over 20 years of experience in banking and four years in fund management
Gain exciting insights into the career paths of these successful women and take the opportunity to ask the experts your questions directly!
The Women in Business Committee looks forward to your participation!
Car poor inner city Hamburg: Perspectives with exciting impulses from administration, planning and project development
19 May 2025, 5:00 pm - 7:00 pm
Together with our Logistics Network Committee, we cordially invite you to our next HSBA Beyond Business event! This time, we take a look at our beautiful home city of Hamburg and venture a look into the future: What does the city centre of Hamburg look like - with less car traffic, more quality of life and better accessibility for everyone? What strategies, plans and concrete projects are already on the way?
We will address these questions at the event “Car poor inner city Hamburg: perspectives” with exciting impulses from administration, planning and project development by:
- Anke Koller, BVM - Office for Transport Development and Mobility Strategy, will provide an insight into the city's plans and goals for a city centre with fewer cars.
- Daniel Ziegler, ARGUS Stadt und Verkehr, presents approaches from transport planning on how mobility can be rethought and redesigned.
- Mareike Menzel Zum Felde, BID Projektgesellschaft mbH, reports from the field: How are city centre areas changing as a result of specific local projects?
Join us afterwards to discuss the opportunities, challenges and next steps on the way to a sustainable, attractive city centre for everyone.
The event will be held in German. We look forward to your participation!
Navigating the Corporate Culture in Japan – Insights into Job Seeking, Business, and Society
20 March 2025, 5:00 pm - 6:30 pm
This time we will take a look at Japan's work culture and its challenges. Our guest, Prof Kiyoshi Miyashita from the University of Nagano, will provide exciting insights into the corporate and working world in Japan in his lecture on ‘Navigating the Corporate Culture in Japan: Insights into Job Seeking, Business, and Society’
The lecture will be followed by a discussion with our President and Japan expert Prof Dr Tim Goydke, where you will also have the opportunity to ask questions and join in the discussion.
The event will be held in English. We look forward to your participation!
Note for Bachelor students: As this event is part of the general electives, undergraduate students will receive 0.1 credits towards their degree when participating.
The Energies of the Future
12 March 2025, 6:00 pm - 8:00 pm
Look forward to exciting insights from experts from Commerzbank and Hamburg’s unicorn 1KOMMA5°, who will present innovative solutions for the future of energy:
- Christin Isgüder (Head of Transaction Management at Commerzbank) & Leander Szymczak (HSBA alumnus and Project Manager at Commerzbank)
- Renewable energies and their financing ‒ How are sustainable projects financed?
- Laura-Maria Gaedtke (HSBA alumna, 1KOMMA5°)
- Innovative business models in the energy sector & sustainability reporting requirements ‒ What does sustainability mean in business?
After the presentations, you will have the opportunity to ask questions in an open discussion and exchange ideas with the experts and other guests over a drink or fair snack in a relaxed atmosphere. The event will be held in German.
The Sustainability Committee is looking forward to an inspiring evening with you!
Note for Bachelor students: As this event is part of the general electives, undergraduate students will receive 0.1 credits towards their degree when participating.
Almost 10 years of Sustainable Development Goals – Milestones and Challenges
9 September 2024, 5:00 pm - 7:00 pm
The introduction of the UN 2030 Agenda for Sustainable Development and its 17 Sustainable Development Goals (SDGs) has marked a major milestone for businesses, society, and politics in pursuing sustainable development. What progress has been made as we are approaching the 10th birthday of the SDGs next year? What have businesses been contributing to sustainable development, what are their strategies and challenges? What is the particular role of accounting in driving sustainable change?
After a keynote speech by Prof. Dr. Andrea Venturelli, Associate Professor of Accounting and Corporate Reporting at the University of Salento in Italy, on “Current trends and hot topics in SDG Accounting”, we look forward to discussing the above and other issues with the following guests:
- Prof. Dr. Andrea Venturelli, Associate Professor of Accounting & Corporate Reporting, University of Salento, Italy
- Andreas Streubig, Associate Partner, Johanssen + Kretschmer
- Gordon Grundmann, Director - Sustainability Strategy & Transformation, Forvis Mazars
- Tatjana Minulla, ibak Hamburg GmbH & Doctoral Researcher and Lecturer at HSBA
The event will be moderated by our Vice President for Research & International Affairs, Professor of Business Ethics and Sustainability and Business Administration, Prof. Dr. Sarah Jastram. The event will be held in English.
We look forward to exchanging ideas with you.
Note for Bachelor students: As this event is part of the general electives, undergraduate students will receive 0.1 credits towards their degree when participating.
Good leadership communication – what is the secret of success?
5 September 2024, 6:00 pm - 7:30 pm
Together with the student committees Women in Business and the Entrepreneurs Club, we would like to invite you to our next HSBA Beyond Business event.
During the event, you can look forward to an interactive presentation by management trainer Moritz Tovar on the topic of leadership communication. You will learn which special strategies can be used to effectively master most communication situations off the cuff.
Moritz Tovar is a psychologist and business coach with extensive professional experience in leadership development and change management.
After his presentation, he will also answer your questions on the topic and you can discuss the subject further over a cool drink from Anbar Gin. The event will be held in German.
Our Women in Business Committee and the Entrepreneurs Club are looking forward to an exciting evening with you!
Note for Bachelor students: As this event is part of the general electives, undergraduate students will receive 0.1 credits towards their degree when participating.
‘Wage on the rocks’ – Just a matter of negotiation?
Presentation of the research project | 04 July 2024, 5:30 pm - 7:30 pm
The gender pay gap still exists and also plays a role for career starters. One of the causes is individual negotiation skills. Our Master's students Imke Fischer, Patrick Henz, Maya Carlotta Kaufholz and Leonie Weigert from the Digital Transformation & Sustainability master programme came to this conclusion as part of a six-month research project.
They would like to present their results to you.
During our Beyond Business Event, you can look forward to contributions from the following speakers, who will shed light on the gender pay gap from different industries and positions and want to show solutions with the help of their personal experiences:
- Silke Grimm: Regional HR Director DACH Allianz Trade
- Rebecca Nahrstedt: HSBA alumna, Team Lead Sustainability Market Management Vattenfall and systemic coach
- Philine Schrader: Head of Corporate Development Ströer
- Hanna Marie Thiele: LL.M. Lawyer
For the guests, not only ‘wages’ are on the agenda, but also a drink or two ‘on the rocks’.

Regenerative leadership for vibrant and sustainable companies
Public Lecture - held by Christina Peters, Managing Director of The Art of Self GmbH | 20 February 2024, 10 am
The biggest problems in the world are the result of the difference between the way nature works and the way people think" (Gregory Bateson). Particularly in the area of sustainability, we often try to solve today's challenges with yesterday's thinking models. We simplify and fragment. The result? All our systems are increasingly under constant stress: body and mind, nature, companies, politics and society. What if we learnt more from nature in our leadership? What does it take to be decisive, resilient and at the same time innovative and co-creative in times of increasing complexity?
Christina Peters is a coach and specialises in advising managers and teams on the path to conscious and regenerative leadership.
In her presentation, she will introduce us to the topic of regenerative leadership and explain why our inner development can be the key to realising our potential and achieving genuine systemic change.




Sustainable Finance and New Geopolitical Risks
held by Prof. Dr. Viktoriia Apalkova, Jean-Claude Konan, Klaus Pinter | 29 February 2024, 5 pm
New geopolitical risks such as the wars in Ukraine or Israel/Palestine as well as global pandemics and energy crises are challenging financial systems around the world. What is the role of sustainable finance in this context? Can impact investors provide solutions for these challenges or even benefit from them? What is the role of resilience and sustainability in protecting financial institutions? And what can policy makers do in order to strengthen the financial sector and support promising new impact-oriented investment models?
After a keynote speech by Prof. Dr Viktoriia Apalkova on "Resilience in Times of War: Protecting the Ukrainian Financial Sector", we look forward to discussing the above questions and other topics with the following distinguished speakers.
- Prof. Dr. Viktoriia Apalkova, Visiting Scholar, School of Management, Hochschule für Wirtschaft Freiburg, Schweiz
- Jean-Claude Konan, CEO OSA Growth Capital Impact Investing
- Klaus Pinter, Former CEO and Board Member and Lloyd Fonds AG
Moderation: Prof. Dr. Sarah Jastram, Professor of International Business Ethics and Sustainability at HSBA

Companies as living laboratories of socio-ecological transformation – Public Lecture
held by Hans Jaich, Managing Partner im-jaich GmbH & Co. KG | 30 January 2024, 5 pm
Companies are places where new socio-ecological behaviours can be practised and tested. For example, a study based on a real-life experiment conducted by im-jaich GmbH & Co. KG together with HSBA (Prof. Dr. Sarah Jastram) and TU Berlin (Prof. Dr. Knut Blind) was able to demonstrate how sustainable management practices in the company can be transferred to the private sustainable behaviour of employees (see link to publication below). The study was able to demonstrate the special role of companies in the socio-ecological transformation beyond the boundaries of the company.
In his presentation, Hans Jaich will introduce the topic of normative dynamics in corporate contexts and report on his experiences in the context of socio-ecological transformation research.
Programme:
Lecture: 45 min
Discussion with the audience: 30-45 min
Followed by a get-together
Moderation: Prof Dr Sarah Jastram, Professor of Business Ethics and Sustainability and General Business Administration, HSBA
Notes on the publication:
Jaich, Hans Jastram, Sarah Margaretha, and Blind, Knut. (2023). Spillover of Social Norms at Work on Employees' Self-Reported Private Sphere Pro-Environmental Behaviour: A Mixed Method Investigation. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung/ Schmalenbach Journal of Business Research, doi: 10.1007/s41471-023-00167-x
Weblink: https://link.springer.com/article/10.1007/s41471-023-00167-x

A guide to stress resilience training
With HSV functionary Marcell Jansen & depth psychology therapist Kirsten Wilhelm | 15. January 2024, 5:00 – 6.30 pm
Former Bundesliga professional & national player, Marcell Jansen, and management & resilience coach Kirsten Wilhelm present an interactive lecture on the topic of resilience. They will discuss the importance of dealing appropriately with stress in everyday personal and professional life and explain methods for measuring one's own resilience. The basic philosophy: "Resilience is like a muscle that you can train" will be explained using the example of challenges that Marcell Jansen has learnt to master himself in recent years. You will have the opportunity to ask questions during a Q&A session afterwards.
The event is organised in collaboration with Merlene Vrielmann of the HSBA Social Committee (HeartSBA). The lecture will be held in German.
Note for Bachelor students: Bachelor students can receive a total of 0.1 credits for participating in this event as part of the General Electives (Studium Generale) in the Bachelor programme.

Lecture series "Rethinking Economics"
11 April – 13 June 2022
In four events, the topic of business is examined from a different perspective – from the perspective of philosophy. In four events, philosophers and a Zeitgeist researcher will give an insight into the topic and aim to stimulate thought.
11 April 2022: Garden or computer – which guiding metaphor does the economy of the future need? Dr. Christoph Quarch, Philosopher
25 April 2022: Zeitgeist Dynamics – The New Minimum for Sustainable and Innovative Management, Kristine Fratz, Zeitgeist researcher
16 May 2022: Market and morality – digital ethics from the spirit of connectedness, Dr. Nicolas Dierks, Philosopher
13 June 2022: Freedom and economy – which concepts of freedom does the economy of the 21st century need? Dr. Krisha Kops, Philosopher


The importance of good manners – A discussion with Prof. Dr. Insa Sjurts, HSBA President and CEO, and business etiquette expert Catrin Bartenbach
23 March, 5:00 pm
Good manners have always been something like the traffic rules of social life: an, ideally, generally known, basic set of rules of socially accepted behaviour in all situations in life, enabling everyone to deal with each other in a pleasant and respectful manner.
But what does "good manners" actually mean today? Which of the rules you learned at home or in your teenage dance class still apply? Are the so-called "Prussian virtues" of discipline, politeness and punctuality still obligatory in the everyday life of the 21st century, and is it really so bad if you don't know which of the many pieces of cutlery next to your plate to use first at a formal business lunch?
At this Beyond Business Talk, Prof. Dr. Insa Sjurts and Catrin Bartenbach will discuss the importance of modern good manners and how they can be used specifically to ensure successful but relaxed interactions with other people at university, at work and in private life.


Sustainable Fashion. A conversation between our Professor of International Business Ethics and Sustainability, Sarah Jastram, and Hendrik Heuermann, Sustainability Manager at H&M
Thursday, 27 January 2022 , 6:00 p.m.
The fashion industry needs to rethink - according to estimates, the industry is responsible for four to ten percent of global greenhouse emissions, and the trend is rising. Consumers worldwide are becoming more critical and are demanding sustainably produced goods - also with a view to social aspects.
But how exactly can you find out whether the T-shirt you want to buy has been produced sustainably, ecologically and fairly? What serious approaches are there in the industry? How does Swedish fashion retailer H&M deal with human rights due diligence, the safeguarding of human rights in international value chains, and how does it respond to the new EU taxonomy?
Our HSBA Professor of Sustainability and Business Ethics, Sarah Jastram, discusses these questions and more with Hendrik Heuermann, Sustainabilty Manager at H&M.
Hendrik Heuermann has been Sustainabilty Manager at H&M Germany since 2015. After studying politics and musicology in Osnabrück and Montreal, he worked for two years at a PR agency in Hamburg before joining H&M as press officer in 2011.
The event will be held in German.
Information for Bachelor students: As this event is part of the electives (General Studies), you will receive 0.08 credits for your degree.
Further dates in the "HSBA Beyond Business" event series will follow shortly.