On behalf of the Alumni Association, we are pleased to invite you to the next HSBA Alumni Talk. In an open discussion round, Felix Eichhorn, President of AIDA Cruises and graduate of HSBA's predecessor, the Wirtschaftsakdemie Hamburg, will provide exclusive insights into the world of cruises and answer your questions. How has AIDA managed to become the market leader with around 18,000 employees over the last 25 years? What developments and trends are emerging in the German cruise market? And what about innovation and sustainability?  

We are also looking forward to finding out more about his career after graduating and his personal learnings from this time.   

Felix Eichhorn started his career at AIDA in 1999 as part of a dual study programme in business administration. After graduating, he completed the General Management Programme at Harvard Business School in Boston, among other things, and over the years has taken on various management positions within the company. He has made a significant contribution to the success of Germany's best-known cruise brand. He has been President of AIDA Cruises since December 2015.  

The HSBA Alumni Talks are a joint initiative of the HSBA student body and the HSBA Alumni Association.

Information for Bachelor students: For participating in this event, you can receive a total of 0.1 credits as part of the General Electives / the comprehensive compulsory elective area (Studium Generale) in the Bachelor's programme.