Business Development (MSc) - Content

Business Development (MSc) Content

Roland Magunia

Study Structure

120 ECTS must be acquired over the course of the study programme. The credits are spread over ten modules in the first, seven modules in the second study year as well as electives. The programme concludes with a Master thesis.

Business Development Core

The Business Development course focuses on designing successful business models and innovation in a changing world. Specifically, the modules deal with managing and designing new products along customer needs with a special focus on business planning and modelling. Students will learn how to organise a company strategically and financially to cope with innovation and growth.

An international perspective is provided on the international Study Trip. In the Case Studies Business Development & Innovation, the students will analyse up to ten case studies on, e.g., Product Management, Innovation, and Disruption. In Projects, small groups of students will address real life business challenges. Research-oriented Modules will allow the students to thoroughly apply their analytical skills.

Methods & Context

In the Methodological and Analytical Skills area, the focus lies on Project Management concepts (Kanban, IT Tools, Design Thinking, Scrum, Agile), Presentations in different contextes (e.g. Pitching, Company Presentations) and the Analysis of (Big) Data. To give the students context, Innovation Management, the Digital Economy (Digital Markets, Disruption, Co-opetition, ...) and Sustainable Innovation & Compliance (incl. Data Security and Patents) is included in the programme. The students will enjoy the Digital Toolbox (e.g. Digital Communication, Management Game, App Programming, SEA, SEO).

Plan of Studies

Year 1

# Module ECTS Contact Hours
1. Product Management 5 40
2. Intra-/Entrepreneurship 5 40
3. Project Management 5 40
4. Scientific Methods & Competences 5 40
5. Data Analytics & Statistics 5 40
6. Product & Service Design 5 40
7. Digital Economics 5 40
8. Case Studies Business Development & Innovation 5 40
9. Innovation Management 5 40
10. Econometrics 5 40
  Total in Year 1 50 400

Year 2

# Module ECTS Contact Hours
11. Strategic Business Development 5 40
12. International Markets & Study Trip 5 40
13. Intrapreneurship Project 5 20
14. Electives & Digital Toolbox 5 57
15. Research Seminar Business Development 10 10
16. Entrepreneurship Project 5 20
17. Corporate Finance 5 40
18. Sustainable Innovation & Compliance 5 40
  Total in Year 2 45 267

Year 3

Module ECTS
Master's Thesis & Colloquium 25

Lecturers

© 2019 HSBA