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Was ist die Junge Akademie?
Jana Cisewski, Studentin
Expand your knowledge of business and economical topics
'Junge Akademie' – Your First Step into Business
The Business Course for Future LeadersWould you like to discover the diversity and perspectives of the Hamburg job market or build up your knowledge of business and economic topics? Take the opportunity to make yourself known to renowned employers in Hamburg and increase your chances of getting the best apprenticeships or dual study places! Get sound business knowledge for a smart career start with the 'Junge Akademie'!
Highlights of the 'Junge Akademie'
Your Benefits
Gain practical learning experience with fellow motivated pupils
Get to know renowned employers in Hamburg
Get a first insight into a dual study programme at HSBA
Exclusive attendance of the Hamburg Business Speed Date at HSBA (registration required)
Funding through scholarships available
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Hat mir die Junge Akademie bei der Studienwahl geholfen?
Jana Cisewski, Studentin
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Was hat mir die Junge Akademie gebracht?
Jana Cisewski, Studentin
Content of the Programme
Topics and Programme Content of the 'Junge Akademie'
During the 'Junge Akademie', current economic topics and trends as well as basic knowledge related to business administration are taught on our new HSBA campus on eight Saturdays with a total of 34 teaching hours. The course furthermore offers you the opportunity to get to know selected Hamburg companies in depth during business speed dates and talks with invited speakers on topics such as entrepreneurship, career planning or sustainability.
Please be aware that the programme is taught in German.
The Modules
- Economical Trends
- What were the economic trends in the past and what are the megatrends of today?
- How has communication in the last 20 years shifted and how will it develop in the future?
- What will be the economic and social impact of this shift?
- What does sustainability mean for us as consumers and what are the companies doing?
- What are supply and value chains?
- Starting Your Career
- Your interests: Competences and professional potential
- Apprenticeship and/or a study course: What is the right path for me?
- Industries and job profiles: What do we know and where are good development opportunities emerging?
- Soft skills in demand: Today and in the future
- Business Etiquette for Young Professionals
- Behaviour at work towards colleagues/superiors, video call etiquette, behaviour at business meals incl. practical exercises
- Tips for optimal self-presentation when starting a career
- Professional interaction with business partners, taking into account compliance guidelines
- Start-up: How a Company is Created and Survives
- Basic knowledge of setting up a business
- What is a business plan and what does it depend on?
- What is an entrepreneur?
- Why do start-ups fail and what can be learned from this?
- Business Psychology
- Introduction
- Fundamentals of Business Psychology
- Industrial and Organisational Psychology
- Consumer Behaviour (Market & Advertising Psychology)
- Business Psychology in Practice
- Summary and Outlook
- Understanding Financial Markets
- Why are financial markets needed in addition to the goods markets?
- What happens on the financial markets?
- Why are there stock exchanges?
- Speculation - a curse?
- Project Management
- Why do projects have to be managed?
- The essential stages of a project
- Which roles are important in project management?
- Why do so many projects fail and how can this be avoided?
- Marketing and Sales
- What is marketing and how does sales fit in?
- How do you develop a marketing strategy and which tools help with its implementation?
- How does social media influence the conception of marketing campaigns?
- What sales channels are there today and what does the future hold?
- The Digital Future
- What does digitalisation mean for companies?
- How will digitalisation change our lives in the future?
- Which technologies are currently important?
- How can companies develop digital businesses?
Dates
| Module | Start October 2025 (Group 1) | Start November 2025 (Group 2) |
|---|---|---|
| Module 1 "Economic Trends" | 11 October 2025 | 8 November 2025 |
| Module 2 "Starting Your Career"/"Business Etiquette for Young Professionals" | 08 November 2025 | 17 January 2026 |
| Module 3 "Start-up: How a Company is Created and Survives" | 15 November 2025 | 22 November 2025 |
| Module 4 "Marketing & Sales" | 22 November 2025 | 13 December 2025 |
| Module 5 "Understanding Financial Markets" | 13 December 2025 | 10 January 2026 |
| Module 6 "Project Management" | 10 January 2026 | 24 January 2026 |
| Module 7 "Applied Psychology" | 24 January 2026 | 07 February 2026 |
| Module 8 "The Digital Future" | 07 February 2026 | 21 February 2026 |
Apply now
Apply Now for Autumn 2025
You are...
... a pupil and aged between 16 and 19 years?
... able to speak German fluently?
... interested in economic topics?
... open for new experiences?
Then apply now for the 'Junge Akademie @ HSBA' and learn in a practical, fast and uncomplicated way what really matters in business.
Application deadline: 22.10.2025 (for the start of the second group)
The 'Junge Akademie' wants to enable participation to all students who are interested in economic topics and therefore offers some scholarships. Please add a short motivational letter to your application, detailing the reasons as to why you should receive a scholarship. Scholarships are intended for particularly committed students, but financial reasons can also be taken into account. Please keep in mind that you have to apply for a scholarship until 16 October, if you want to start with the second group.
Alexander FreierThe 'Junge Akademie' offers students the unique opportunity to build up practical knowledge on business and economical topics in a compact format that emphasises the fun of learning. Parallel to their school education, the young talents get to know renowned employers at HSBA and thus already start their career in Hamburg's economy.
Chancellor and Managing Director at HSBA
"The course was very informative. I learned a lot and now know exactly what field I would like to study.'
Participant of the Junge Akademie 2025
"I really enjoyed the Junge Akademie, especially the fact that you got to learn about so many different topics. I met some very nice people who share the same interests and gained a lot of new economic knowledge.'
Participant of the Junge Akademie 2025
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