Media Management Dual Bachelor Degree Programme at HSBA

Media Management & Communication (BSc) Overview



The dual programme Media Management offers practically oriented Business Administration studies with special orientation towards the media industry, combined with simultaneous in-company training. It provides not only the fundamentals of business administration, but also selected contents from the specific viewpoint of the media industry, focusing where appropriate on the individual media and specific corporate strategies in the various media sectors. The cooperation partners are mostly media companies and advertising agencies.


Degree: Bachelor of Science (BSc) with 180 ECTS
Language: 75% German, 25% English
Accreditation: FIBAA (Foundation for International Business Administration Accreditation)
Programme start: The programme starts on 1 October each year; in 2019 it starts with a practical phase.
Study duration: 3 years

Study Organisation

The dual programme integrates phases of theory at the university (on average 32 weeks a year) and practical phases of training in their training company (on average 20 weeks a year).

Tuition Fees

The tuition fees are EUR 630 per month. The companies generally pay most of the course fees, at least if the student remains with the company after finishing his/her degree. In addition, students generally receive traineeship remuneration, the amount of which depends on the industry and company in question.

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