Media Management & Communication (BSc) - Content | HSBA

Media Management & Communication (BSc) Content

Roland Magunia

Programme Structure

Students acquire practical business administration know-how, specialising in the media industries with sector-specific modules. Particular attention is given to method skills. The foundations of business administration knowledge are laid in the first year, together with introductory modules on the media industries, method modules, languages and law. As the programme progresses, there is a continuous increase in the proportion of media specific modules. The third year offers options for specialisation.

Study Plan

Semester 1

Module Contact Hours Credits
Methodology and Basics of Business Studies 32 4
Financial Accounting 48 6
Microeconomics 48 6
Media Technology (Part 1) 24 7
Mathematics 48 7
Business English 48 5

Semester 2

Module Contact Hours Credits
Human Resource Management 48 6
Managerial Accounting 48 6
Media Technology (Part 2) 48 7
Media Management I 48 6
Statistics 48 7

Semester 3

Module Contact Hours Credits
Marketing Management 32 4
Introduction to Investment and Finance 48 6
Organisation 48 6
Media IT and Information Technology (Part 1) 24 7
Media Markets 48 5
Quantitative Methoden 32 5

Semester 4

Module Contact Hours Credits
Business Taxation 48 6
Media IT and Information Technology (Part 2) 48 7
Media Management II 48 6
Media Planing and PR (Teil 1) 32 5
Development of Media Concepts I 48 5

Semester 5

Module Contact Hours Credits
Strategic Management and Controlling 48 6
Development of Media Concepts II 45 5
Media Law 48 5
Specialisation (Part 1) 108 21
Bachelor Thesis 4 12

Semester 6

Module Contact Hours Credits
Management Game 30 4
Specialisation (Part 2) 60 21

Special Weeks

Module Special Week Contact Hours Credits
Project Management 3 24 5
Media Planing and PR (Part 2) 4 16 5
Study Trip 5 30 2
General Electives   125 5

Business Administration Core Content and Methods

This area teaches the fundamentals of business administration, with the addition of media-specific knowledge of operating and strategic management in media companies. Students also acquire in-depth method skills (mathematics, statistics, empirical research methods).

Media Management Core Modules

This section starts with an intr oduction to the technical fundamentals of the various media (print, sound, audiovisual). It then goes into greater detail on questions of media IT and online technologies. Media Management modules I and II cover the media-specific company and competition strategies in the individual sectors (TV, radio, newspaper, film, online). Media Planning & PR covers the necessary processes for targeted use of the media for advertising purposes and preparation of a supporting PR plan. The Media Markets module gives an overview of the individual sub-markets in the media landscape, and future convergence developments. Media Concept Design focuses on knowledge and tools for control of media production from order placement to final acceptance, including the successful concept design of linear media (e.g. film and book), non-linear media (e.g. newspapers and magazines), and hyper-linear media (e.g. online games). Media Law addresses general legal principles, with the addition of topical media-specific issues. 

Specialisation and Study Trip

Specialisation provides in-depth, wider coverage of media-specific knowledge and methods. For example in online business models, business strategies in the age of the Internet, and social media. The study trip gives students a broader view of current developments in the media scene - at an international location (or optionally in Hamburg).

The general electives give students the opportunity to develop their individual knowledge and skills further. The offering ranges from social skills and IT seminars to studium generale events and smaller electives where students can tackle selected business administration content in a more in-depth manner. Foreign language courses are also on offer on an extracurricular basis

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