Media Management & Communication (BSc)

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Study Profile

The dual programme Media Management & Communication offers practically oriented Business Administration studies with special orientation towards the media industry, combined with simultaneous in-company training. It provides not only the fundamentals of business administration, but also selected contents from the specific viewpoint of the media industry, focusing where appropriate on the individual media and specific corporate strategies in the various media sectors. The cooperation partners are mostly media companies and advertising agencies.

Highlights of the Study Course

  • Dual Bachelor's programme in business administration with alternating theoretical and practical phases

  • Extensive financial independence through monthly remuneration

  • Extensive range of options

  • Lecturers with extensive practical experience

  • Attractive career prospects after graduation in the media sector as well as in communication- and media-related areas across all industries

  • Stays abroad possible

  • Campus in the heart of Hamburg 

Facts on the study course

Degree: Bachelor of Science (BSc) with 180 ECTS
Language: 75% German, 25% English
Accreditation: FIBAA (Foundation for International Business Administration Accreditation)
Programme start: The programme starts on 1 October each year. In 2020 it starts with a theoretical phase.
Study duration: 3 years

Success Stories of our Graduates

At BAT I support the department Corporate Affairs for example with organising company events or writing press releases. This teaches me how to represent the values and principles of the company to employees an the public.

Jennifer Wieckhorst
PR Department, British American Tobacco (Germany) GmbH

I started to work in the internal audit department and during the audits learned more about the many different national and international subsidiaries and areas of the Otto Group. I find the way that HSBA and Otto support the further development of their students outstanding.

Julia-Mara Rückert
Revisorin & HSBA master student, OTTO GmbH & Co. KG

After my dual study course in Media Management I continued to work as an Account Manager for the advertising agency deepblue networks and ensure that our clients are always well advised.

Schirin Fuschini
Account Managerin, deepblue networks AG

Study Organisation

The dual programme integrates phases of theory at the university (on average 32 weeks a year) and practical phases of training in their training company (on average 20 weeks a year).

Programme Structure

Students acquire practical business administration know-how, specialising in the media industries with sector-specific modules. Particular attention is given to method skills. The foundations of business administration knowledge are laid in the first year, together with introductory modules on the media industries, method modules, languages and law. As the programme progresses, there is a continuous increase in the proportion of media specific modules. The third year offers options for specialisation.

Plan of Study

Study Content: Semester 1
  • Methodology and Basics of Business Studies
    4 ECTS
    36 Contact hours
    German
  • Mathematics
    7 ECTS
    48 Contact hours
    German
  • Business English
    5 ECTS
    48 Contact hours
    English
  • Media Markets
    6 ECTS
    48 Contact hours
    German
  • Microeconomics
    6 ECTS
    50 Contact hours
    English
  • Basics Media Management
    2 ECTS
    12 Contact hours
    German
Study Content: Semester 2
  • Communication
    4 ECTS
    36 Contact hours
    English
  • Statistics
    7 ECTS
    48 Contact hours
    German
  • Media Technology
    4 ECTS
    48 Contact hours
    German
  • Accounting
    6 ECTS
    48 Contact hours
    German
  • Basics Graphic & Web Design
    4 ECTS
    32 Contact hours
    German
  • Basics Programming and Frontend Design
    5 ECTS
    48 Contact hours
    German
  • Digital Toolbox
    5 ECTS
    8 Contact hours
    English
Study Content: Semester 3
  • Media Management
    10 ECTS
    84 Contact hours
    German
  • Investment and Financing
    6 ECTS
    48 Contact hours
    German
  • Marketing Management
    4 ECTS
    32 Contact hours
    English
  • Project Management
    5 ECTS
    24 Contact hours
    German
  • Quantitative Methods
    5 ECTS
    32 Contact hours
    German
  • Digital Toolbox
    5 ECTS
    8 Contact hours
    English
Study Content: Semester 4
  • Organisation
    6 ECTS
    48 Contact hours
    German
  • Media Planing
    5 ECTS
    32 Contact hours
    German
  • Content Development off-/online
    7 ECTS
    64 Contact hours
    German
  • Public Relations
    5 ECTS
    32 Contact hours
    German
  • Digital Systems
    4 ECTS
    32 Contact hours
    German
  • Elective
    3 ECTS
    30 Contact hours
    English
  • Digital Toolbox
    5 ECTS
    16 Contact hours
    English
Study Content: Semester 5
  • Strategic Management and Controlling
    6 ECTS
    48 Contact hours
    German
  • Media Law
    5 ECTS
    48 Contact hours
    German
  • Study Trip
    2 ECTS
    30 Contact hours
    German
  • Specialisation (Part 1/2)
    21 ECTS
    108 Contact hours
    English
  • Bachelor Thesis
    12 ECTS
    4 Contact hours
    German
  • Digital Toolbox
    5 ECTS
    32 Contact hours
    English
Study Content: Semester 6
  • Workshop: Digital Lab
    6 ECTS
    60 Contact hours
    German
  • Specialisation (Part 2/2)
    21 ECTS
    56 Contact hours
    English
  • Bachelor Thesis
    German

Business Administration Core Content and Methods

This area teaches the fundamentals of business administration, with the addition of media-specific knowledge of operating and strategic management in media companies. Students also acquire in-depth method skills (mathematics, statistics, empirical research methods).

Media Management Core Modules

This section starts with an intr oduction to the technical fundamentals of the various media (print, sound, audiovisual). It then goes into greater detail on questions of media IT and online technologies. Media Management modules I and II cover the media-specific company and competition strategies in the individual sectors (TV, radio, newspaper, film, online). Media Planning & PR covers the necessary processes for targeted use of the media for advertising purposes and preparation of a supporting PR plan. The Media Markets module gives an overview of the individual sub-markets in the media landscape, and future convergence developments. Media Concept Design focuses on knowledge and tools for control of media production from order placement to final acceptance, including the successful concept design of linear media (e.g. film and book), non-linear media (e.g. newspapers and magazines), and hyper-linear media (e.g. online games). Media Law addresses general legal principles, with the addition of topical media-specific issues. 

Specialisation and Study Trip

Specialisation provides in-depth, wider coverage of media-specific knowledge and methods. For example in online business models, business strategies in the age of the Internet, and social media. The study trip gives students a broader view of current developments in the media scene - at an international location (or optionally in Hamburg).

The general electives give students the opportunity to develop their individual knowledge and skills further. The offering ranges from social skills and IT seminars to studium generale events and smaller electives where students can tackle selected business administration content in a more in-depth manner. Foreign language courses are also on offer on an extracurricular basis

Tuition Fees

The tuition fees are EUR 665 per month. The companies generally pay most of the course fees, at least if the student remains with the company after finishing his/her degree. In addition, students generally receive traineeship remuneration, the amount of which depends on the industry and company in question.

Funding

Questions?

Klaus Waubke

Senior Relationship Manager
+49 40 822160-933
klaus.waubke(at)hsba.de

Contact Box: Callback

Monday - Friday

Contact Box: Message