Dual Bachelor's programme in business administration with a special focus on the media industry
The dual programme Media Management & Communication offers practically oriented Business Administration studies with special orientation towards the media industry, combined with simultaneous in-company training. It provides not only the fundamentals of business administration, but also selected contents from the specific viewpoint of the media industry, focusing where appropriate on the individual media and specific corporate strategies in the various media sectors. The cooperation partners are mostly media companies and advertising agencies.
Dual Bachelor's programme in business administration with alternating theoretical and practical phases
Extensive financial independence through monthly remuneration
Extensive range of options
Digital Toolbox @ HSBA
Lecturers with extensive practical experience
Attractive career prospects after graduation in the media sector as well as in communication- and media-related areas across all industries
Stays abroad possible
Campus in the heart of Hamburg
At BAT I support the department Corporate Affairs for example with organising company events or writing press releases. This teaches me how to represent the values and principles of the company to employees an the public.
I started to work in the internal audit department and during the audits learned more about the many different national and international subsidiaries and areas of the Otto Group. I find the way that HSBA and Otto support the further development of their students outstanding.
After my dual study course in Media Management I continued to work as an Account Manager for the advertising agency deepblue networks and ensure that our clients are always well advised.
The dual programme integrates phases of theory at the university (on average 32 weeks a year) and practical phases of training in their training company (on average 20 weeks a year).
Students acquire practical business administration know-how, specialising in the media industries with sector-specific modules. Particular attention is given to method skills. The foundations of business administration knowledge are laid in the first year, together with introductory modules on the media industries, method modules, languages and law. As the programme progresses, there is a continuous increase in the proportion of media specific modules. The third year offers options for specialisation.
Students of HSBA can choose one profile from the following six profiles (2nd - 5th semester, a total of 5 ECTS):
This area teaches the fundamentals of business administration, with the addition of media-specific knowledge of operating and strategic management in media companies. Students also acquire in-depth method skills (mathematics, statistics, empirical research methods).
This section starts with an intr oduction to the technical fundamentals of the various media (print, sound, audiovisual). It then goes into greater detail on questions of media IT and online technologies. Media Management modules I and II cover the media-specific company and competition strategies in the individual sectors (TV, radio, newspaper, film, online). Media Planning & PR covers the necessary processes for targeted use of the media for advertising purposes and preparation of a supporting PR plan. The Media Markets module gives an overview of the individual sub-markets in the media landscape, and future convergence developments. Media Concept Design focuses on knowledge and tools for control of media production from order placement to final acceptance, including the successful concept design of linear media (e.g. film and book), non-linear media (e.g. newspapers and magazines), and hyper-linear media (e.g. online games). Media Law addresses general legal principles, with the addition of topical media-specific issues.
Specialisation provides in-depth, wider coverage of media-specific knowledge and methods. For example in online business models, business strategies in the age of the Internet, and social media. The study trip gives students a broader view of current developments in the media scene - at an international location (or optionally in Hamburg).
The general electives give students the opportunity to develop their individual knowledge and skills further. The offering ranges from social skills and IT seminars to studium generale events and smaller electives where students can tackle selected business administration content in a more in-depth manner. Foreign language courses are also on offer on an extracurricular basis
The tuition fees are EUR 665 per month. The companies generally pay most of the course fees, at least if the student remains with the company after finishing his/her degree. In addition, students generally receive traineeship remuneration, the amount of which depends on the industry and company in question.