Business Administration (BSc) - Specialisations | HSBA

Business Administration (BSc) Specialisations

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Specialisations

Specialisations that can be chosen in the third year of study make it possible to delve deeper into specific areas that are particularly significant for the students and the participating company. The specialisations have been designed in close cooperation with experts from the corresponding fields and industry specialists from our partner companies. The range of specialisations on offer in each year of study depends on demand and on the track chosen.

Currently offered specialisations

This specialisation provides students with a comprehensive understanding of human resources management and staff development. They learn about both the current status of research and the requirements of companies in practice. Central topics include strategic staff management, staff development concepts, company incentive schemes and international human resources.

The Real Estate specialisation prepares students for the challenges of the real estate industry in three seminars, supported by case studies, company and property visits. All essential aspects of real estate value creation are considered. Students understand the principles and processes of the industry and earn their first professional qualification with the Bachelor of Science. If desired, the Master of Science Real Estate & Leadership is the ideal continuation.

This specialisation provides an insight into the insurance sector. Part 1 on insurance management has a focus on quality, dealing with the business policy and management of insurance companies. Part 2 on risk technique and risk policy builds on this knowledge with a quantitative approach, covering various risks and their insurability, the structure of insurance contracts, the pooling of risk and the basics of calculating premiums. Another core area involves reinsurance and alternative risk transfer products. Part 3 on sales and insurance marketing takes a closer look at selling and marketing insurance products.

A new concept that takes into account the intersections between marketing and sales in a networking world:
Building on the basis of Data Science and Customer Management, the topics Retailing Management and Sales Management will provide further insights into the specialisation. It is the aim to examine the effects of digitalisation on the various sales channels and identify new opportunities. All seminars are based on a modern understanding of teaching and include project learning, a flipped classroom concept and case studies. Negotiation training is an integral part of the specialisation.

Sustainable Leadership refers to strategic and sustainable corporate management and positioning in the global environment. The specialisation reflects on the rising public awareness and the economic necessity for a sustainable and ethical company strategy as well as resulting economic possibilities and challenges. Core concepts include corporate social responsibility and social innovation that are discussed in the context of strategic management and are illustrated with several company and industry examples.

The specialisation auditing, tax consulting and auditing services offers a career entry into the auditing and tax consulting industry. As an extended focus, specific contents are already part of the second year of study. Topics covered include auditing and tax law, requirements for sales brochures and restructuring concepts, annual financial statements, due diligence, detection of irregularities as well as compliance and corporate governance regulations.

This specialisation prepares dual study students in the best possible way for the relevant topics of bank management and credit provision both for private and corporate customers. Topics include the transformation of maturity and default risk, risk management, investment products, regulation, internal accounting and external financing reporting as well as customer and target group management. The first practical fundamentals are taught in a preparatory module in the first year of study.

This specialisation is geared towards dual study students who are interested in the areas of finance, investment and controlling. In addition to the fundamentals of the financial sector and market value maximisation, students learn about business valuation, risk management and the mergers and acquisitions process in its various stages.

This specialisation gives students a more in-depth knowledge of international trade. The areas covered include importing and exporting channels, trade logistics, intercultural communication, compliance, risk management, trade with third countries, legal and tax considerations, export programmes and hedge transactions. In order to prepare for the practical requirements in exportbased (trading) companies, it is recommended that students also take the external exam for wholesale and foreign trade clerks.

A new concept that takes into account the intersections between marketing and sales in a networking world:
Building on the basics of Data Science and Customer Management, the topics Strategic Marketing and Online Marketing Intelligence provide further insights into the specialisation. The focus is on online marketing instruments and online users. At the same time, the effects of digitalisation are integrated in form of strategic decision-making and brand management.
All seminars are based on a modern understanding of teaching and include project learning, a flipped classroom concept and case studies.

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