Business Administration (B.Sc.) Specialisations

Karin Rose

Specialisations

Specialisations that can be chosen in the third year of study make it possible to delve more indepth into specific areas that are particularly significant for the students and the participating company. The specialisations have been designed in close cooperation with experts from the corresponding fields and industry specialists from our partner companies. The range of specialisations on offer in each year of study depends on demand and on the track chosen.

Currently offered specialisations

This specialisation prepares dual study students in the best possible way for the relevant topics of bank management and credit provision both for private and corporate customers. Topics include the transformation of maturity and default risk, risk management, investment products, regulation, internal accounting and external financing reporting as well as customer and target group management. The first practical fundamentals are taught in a preparatory module in the first year of study.

This specialisation caters for students who are interested in the inferface between business and IT and who are enthusiastic about new media and online commerce. Students gain a deeper understanding of the planning, development, implementation and operation of innovative e-commerce solutions. The individual topics covered include internet payment systems, the functioning of websites, server systems and operating costs, online marketing, media law, search engine marketing (SEO/SEM), mobile commerce, web analytics and controlling.

This specialisation is geared to dual study students who are interested in the areas of fi nance, investment and controlling. In addition to the fundamentals of the financial sector and market value maximisation, students learn about business valuation, risk management and the mergers and acquisitions process in its various stages.

In three seminars the specialisation Retail & Cross Channel Management builds up a comprehensive understanding of current challenges in Retail Management and is concerned with the central strategic and operative decision-making areas of retail companies. It also considers the challenges in online sales and cross channel management. Within the framework of the business game TOPSIM Merchant that spans over more than one module, knowledge can be deepened and applied in practice. It also further expands this knowledge through case studies conducted with companies.

This specialisation gives students a more in-depth knowledge of international trade. The areas covered include importing and exporting channels, trade logistics, intercultural communication, compliance, risk management, trade with third countries, legal and tax considerations, export programmes and hedge transactions. In order to prepare for the practical requirements in exportbased (trading) companies, it is recommended that students also take the external exam for wholesale and foreign trade clerks.

This specialisation builds on the existing basic knowledge taught in the marketing modules. International marketing, market-based governance and B2B marketing are core topics on this specialisation, which also includes competition analyses, customer and sales management.

This specialisation provides students with a comprehensive understanding of human resources management and staff development. They learn about both the current status of research and the requirements of companies in practice. Central topics include strategic staff management, staff development concepts, company incentive schemes and international human resources.

This specialisation provides an insight into the insurance sector. Part 1 on insurance management has a focus on quality, dealing with the business policy and management of insurance companies. Part 2 on risk technique and risk policy builds on this knowledge with a quantitative approach, covering various risks and their insurability, the structure of insurance contracts, the pooling of risk and the basics of calculating premiums. Another core area involves reinsurance and alternative risk transfer products. Part 3 on sales and insurance marketing takes a closer look at selling and marketing insurance products.

Sustainable Leadership refers to strategic and sustainable corporate management and positioning in the global competition. The specialisation reflects on the rising public awareness and the economic necessity for a sustainable and ethical company strategy as well as resulting economic possibilities and challenges. Core concepts include corporate social responsibility and social innovation that are discussed in the context of strategic management and are illustrated with several company and industry examples.

Students in this specialisation learn how to structure sales processes and the organisation of sales as well as how to organise customer and sales management successfully. The specialisation focuses in particular on industry-specific requirements as well as national and international sales structures.

[Translate to Englisch:] Die Spezialisierung Wirtschaftsprüfung, Steuerberatung, prüfungsnahme Dienstleistungen bietet einen Berufseinstieg in die Wirtschaftsprüfungs- und Steuerberatungsbranche. Als erweiterter Schwerpunkt sind spezifische Inhalte bereits Teil des zweiten Studienjahrs. Als Themen werden Wirtschaftsprüfungs- und Steuerrecht, Anforderungen an Verkaufsprospekte und Sanierungskonzepte, Jahresabschlüsse, Due Diligence, Aufdeckung von Unregelmäßigkeiten sowie Compliance und Corporate Governance Regelungen behandelt.

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