
The academic head Prof. Dr. Keller explains the focus and the special features of the dual undergraduate degree programme in Business Administration.
Dual Bachelor's programme in business administration with alternating theoretical and practical phases
The programme combines practice-related studies of business administration with simultaneous systematic in-company training. It gives students the relevant specialist knowledge in the individual areas of business administration, and enables them to apply it in the practical phases in the different departments of their training company. Students can select an appropriate study focus in their third year, to prepare them optimally for the requirements of the company in the respective areas and functions.
Dual Bachelor's programme in business administration with alternating theoretical and practical phases
Extensive financial independence through monthly remuneration
Extensive range of options
Lecturers with extensive practical experience
Attractive career prospects after graduation
Stays abroad possible
Campus in the heart of Hamburg
The academic head Prof. Dr. Keller explains the focus and the special features of the dual undergraduate degree programme in Business Administration.
Programme start: | 1 October each year |
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Study duration: | 3 years |
Degree: | Bachelor of Science (BSc) with 180 ECTS |
Language: | 75% German, 25% English |
Accreditation: | FIBAA (Foundation for International Business Administration Accreditation) |
Tuition Fees: | 665 EUR per month |
Funding: | companies generally pay most of the course fees;In addition, students generally receive traineeship remuneration; student loans or BAföG support possible |
The dual programme integrates phases of theory at the university (on average 32 weeks a year) and practical phases of training in their training company (on average 20 weeks a year).
Students acquire practical business administration knowledge and have an opportunity to specialise in certain functions or sectors. Special attention is given to method skills throughout the programme. Business administration fundamentals are communicated in the first two years of study, and complemented by method modules and courses on language and law. In the second and third years of study, selected subjects are treated in depth (Marketing, Finance, Strategic Management, Controlling). The main content in the final year is a range of options (specialisation, electives), providing wider and deeper know-how and method skills.
The module Business Law is held over two semesters. After successful completion of the module examination, 5 ECTS are awarded for the entire module.
The module Business Law is held over two semesters. After successful completion of the module examination, 5 ECTS are awarded for the entire module.
The module Strategic Management is held over two semesters. After successful completion of the module examination, 7 ECTS are awarded for the entire module.
The module Strategic Management is held over two semesters. After successful completion of the module examination, 7 ECTS are awarded for the entire module.
In the third year, students have the opportunity to specialize in one subject area. The specialization modules comprise a total of 22 ECTS. The HSBA offers a wide range of different industry- or function-specific specializations:
German/ English
The Bachelor thesis is very individual to every student so it will depend on your scheduling and progress with your studies when you can start it. The thesis can be registered if at least 120 ECTS have been completed.
In the third year, students have the opportunity to specialize in one subject area. The specialization modules comprise a total of 22 ECTS. The HSBA offers a wide range of different industry- or function-specific specializations:
German/ English
The Bachelor thesis is very individual to every student so it will depend on your scheduling and progress with your studies when you can start it. The thesis can be registered if at least 120 ECTS have been completed.
This specialisation offers a career entry into the auditing and tax consulting industry. Topics covered include auditing and tax law, requirements for sales brochures and restructuring concepts, annual financial statements, due diligence, detection of irregularities as well as compliance and corporate governance regulations.
This specialisation prepares dual study students in the best possible way for the relevant topics of bank management and credit provision both for private and corporate customers. Topics include the transformation of maturity and default risk, risk management, investment products, regulation, internal accounting and external financing reporting as well as customer and target group management. The first practical fundamentals are taught in a preparatory module in the first year of study.
This specialisation is geared towards dual study students who are interested in the areas of finance, investment and controlling. In addition to the fundamentals of the financial sector and market value maximisation, students learn about business valuation, risk management and the mergers and acquisitions process in its various stages.
This specialisation gives students a more in-depth knowledge of international trade. The areas covered include importing and exporting channels, trade logistics, intercultural communication, compliance, risk management, trade with third countries, legal and tax considerations, export programmes and hedge transactions. In order to prepare for the practical requirements in exportbased (trading) companies, it is recommended that students also take the external exam for wholesale and foreign trade clerks.
Building on the basics of Data Science and Customer Management, the topics Strategic Marketing and Online Marketing Intelligence provide further insights into the specialisation. The focus is on online marketing instruments and online users. At the same time, the effects of digitalisation are integrated in form of strategic decision-making and brand management.
This specialisation provides students with a comprehensive understanding of human resources management and staff development. They learn about both the current status of research and the requirements of companies in practice. Central topics include strategic staff management, staff development concepts, company incentive schemes and international human resources.
This specialisation provides an insight into the insurance sector. Part 1 on insurance management has a focus on quality, dealing with the business policy and management of insurance companies. Part 2 on risk technique and risk policy builds on this knowledge with a quantitative approach, covering various risks and their insurability, the structure of insurance contracts, the pooling of risk and the basics of calculating premiums. Another core area involves reinsurance and alternative risk transfer products. Part 3 on sales and insurance marketing takes a closer look at selling and marketing insurance products.
Building on the basis of Data Science and Customer Management, the topics Retailing Management and Sales Management will provide further insights into the specialisation. It is the aim to examine the effects of digitalisation on the various sales channels and identify new opportunities.
Sustainable Leadership refers to strategic and sustainable corporate management and positioning in the global environment. The specialisation reflects on the rising public awareness and the economic necessity for a sustainable and ethical company strategy as well as resulting economic possibilities and challenges. Core concepts include corporate social responsibility and social innovation that are discussed in the context of strategic management and are illustrated with several company and industry examples.
You have the possibility to prepare yourself for the digital transformation by choosing one profile during your studies (2nd to 5th semester):
About 30% of HSBA's Bachelor students spend time abroad during their studies (mostly short-stay at Summer Schools or as an exchange student with one of our partner universities). In the third year of studies of the dual programmes, students can go on an international study trip. Furthermore, HSBA attaches great importance to the international character of its content, offering a wide range of seminars held in English. Fore more information, please see here.
Anyone interested in taking a dual Bachelor programme should normally start looking for a training company at least one year before they intend to start their studies. The application to the company should include all the usual documents, such as school and examination qualifications and CV. The company then sends the study contract together with the necessary documents to HSBA, which checks whether the criteria for admission are fulfilled, and if so accepts the applicant.