Media & IT

Research Profile & Focus

The Department Media & IT is on the one hand concerned with sector-specific questions of the management of media companies and on the other hand with cross-sectoral topics of modern corporate communication and IT.



In teaching, the Department offers a series of lectures in the Bachelor's Programmes inMedia Management and Business Informatics. The curriculum includes the following lectures:

Media Management (BSc)

Media Management

  • Media Markets
  • Media Law
  • Strategic Management and Controlling in Media Company
  • Media Strategies in the Internet Era
  • Factors of Success for Online Business Models

Media Concepts  

  • Media Techniques
  • Media IT & Online Technologies

Media Planning & Public Relations

  • Social Media Relations & Online Marketing
  • Crisis Communication

IT Basics

  • Applied IT

Business Informatic (BSc)

  • Methods and Fundamentals of Business Informatics
  • Theoretical Informatics
  • Architecture of Operational Information Systems
  • Modelling Operational Infomations Systems
  • Programming
  • Operations & Supply Chain Management
  • Database Systems
  • Project Management for Business Informatics
  • Set-Up of Operational Information Systems
  • Operations Research
  • Software Engineering
  • Seminar Buiness Informatics

Research Areas

The research focus of the Media and IT department is on current business-related topics and strategic challenges of modern media companies. This includes discussing the developments in the field of social media, mobile, cross-media and trans-media publishing, Public Relations in the digital era and current strategic challenges in the media sector.

The members of the department are regularly involved in international research surveys and act as authors or reviewers in professional journals and other publications. Following many years of cooperation, a broad number of companies and practitioneers from the media industry are regularly involved in tuition and research projects.

Current academic publications of members of the department include the following topics:

  • The creative-destructive power of the Internet
  • Development of Online business models
  • Broadcasters´ Internet Engagement: From Being Present to Becoming Successful
  • Elements of the information-based society - aims and initiatives of European politics
  • Strategies of transition: Newspapers on their way into the Internet
  • The individual in the world of the Internet
  • Economics of Convergence
  • Online-Targeting und Controlling (in cooperation with members of other HSBA departments)
  • Broadcast on the Internet: New business and monetasation models