Seminar in Sri Lanka: Leadership in Real Estate & BusinessFor the past decade, the real estate business sector has grown rapidly and will predictably continue to do so in the future. Large scale residential and commercial projects are no longer limited to Colombo or the Western Province, and offer great investment opportunities. However, as the market is very competitive, and developers tend to underestimate the importance of marketing, branding & sales strategies, professionals in the real estate and construction industry need to take a holistic view in order to keep up the trend for the next decade.Daniel SumesgutnerThis course addresses leaders in real estate businesses and govermental organisations. It pursues a top-down approach, teaching the fundamentals of corporate success and deepens – step by step – into management tools within a real estate context. Participants learn how to improve the business in order to become a leader on the real estate market or how to support a general development of it. Substantially the course will take a closer look at the following topics:Holistic MarketingSustainability, Quality, and ResponsibilityTarget Group-oriented Product Development and PlacementHow to Create, Build Up, and Maintain a Real Estate BrandTheoretical knowledge will be embedded in case studies and applied in group sessions.Programme/ScheduleTopicsCorporate Identity and Business StrategyPrinciples of a Holistic Marketing in Real Estate BusinessSustainability, Quality, and Responsibility as a Foundation of TrustCapital Providers & User Investors – How to Convince my Target GroupsCreating Real Estate Products for my CustomersPrinciples of Real Estate BrandingSpecific Determinants of Real Estate Products & ServicesPositioning and Brand Architecture in Real Estate BusinessBuilding up a Real Estate BrandPrinciples and Objectives of Customer-Based Brand Equity-Models (CBBE)Brand Controlling with “Real Estate Branding Assessment – REBA”Learning OutcomeUnderstanding of the principles of holistic marketing as a precondition of brand policyUnderstanding of the relevance und power of brand policy in terms of leadershipLearn how to create real estate products instead of just buildingsUnderstanding of the criteria for successful positioning the Sri Lankan market as a player on the global investment levelUnderstanding of the principles of brand theory and being able to reapply it for real estate companyLearn how to build up a real estate brand and how to control it with the help of real estate branding assessmentLecturerSince April 2018, Dr.-Ing. Architect Ralph W. Hofmann is a Professor for Real Estate Development & Communication and co-responsible for the MSc programme Real Estate & Leadership. His areas of specialisation include Project Development, Stakeholder Management & Communication, Architectural Design, and Urban Planning.Ralph W. Hofmann earned his doctorate at the Bauhaus University Weimar on the topic of real estate brand strategies (“Real Estate Branding Assessment – REBA, Development of a Customer-Based Brand Equity (CBBE) Model for Behavioral Brand Analyzes in the Real Estate Economic Context”). Before, he studied architecture at the University of Applied Sciences Wiesbaden in the early nineties and specialised in real estate project development as part of his Master of Science degree in “Real Estate” at Danube University Krems.During his many years in the real estate industry, he accompanied and managed numerous planning and construction projects in Italy, Austria, Russia and the CEE countries. Prof. Hofmann was Managing Partner of “Hofmann Architekten ZT GmbH” with headquarters in Vienna until 2017 and has extensive experience in architectural planning as well as in the organisation and implementation of large-scale and/or complex real estate projects of institutional investors.He regularly presents and discusses his scientific contributions to real estate and project management, planning issues and property management brand policy to stakeholders in the real estate industry and numerous universities.Please get in touch with Ina Rosentreter who will gladly put you in contact with our contact person in Sri Lanka.Participation InformationPrice 1100 Euro Corporate discounts up to 10 percent (>4 members); Early enrollment discounts up to 125 Euro Note Please be aware that the seminar takes place in Sri Lanka. FilesFlyer: Leadership in Real Estate Business in Sri Lanka Back to listview Note: Please be aware that pictures and videos taken at this event may be used for HSBA publications.