Jana Tolle

Marketing Innovation Day 2017

The topic of this years conference is "Marketing in Real Time".

Honestly - in marketing we like to talk about radical changes. This time it is true: Digitalisation changes our lives and has not only a significant influence on marketing and customer relationships, but also on corporate processes. Best practices show that today there are new requirements for the collaboration of Marketing, Sales and IT.

You may be aware that our university as an application-oriented approach and operates at  the interface between theory and practice. From this position, we are proud to invite you to the

Marketing Innovation Day (MID - in German)
"Marketing in Real Time - Successful in Modern Dreikampf"
On Wednesday, July 12, 2017 in the Chamber of Commerce of Hamburg

together with the German Marketing Association and the Marketing Club Hamburg.

In addition to the presentation of an exclusive management report for this occasion, excellent speakers from renowned companies await you. Our speakers will talk about their experiences. At the same time, we would like to work with you, discuss and find an answer to the question: Marketing, Sales and IT - War or Cooperation?! It is our goal to say goodbye to you at the end of the day with many inspirations and concrete points of departure.

It would be a pleasure for us to welcome you to the MID.


You can look forward to the following speakers:

  • Prof. Dr. Dennis Ahrholdt, Professor of Digital Marketing and E-Business, HSBA
  • José Luis Carretero Lopéz, Partner, Dr. Steiner & Carretero
  • Andreas Friesch, Chief Sales Officer Thermomix, Vorwerk Germany
  • Prof. Dr. Susanne Hensel-Börner, Head of Department Marketing & Sales, HSBA
  • Prof. Dr. Wolfgang Merkle, President, Marketing Club Hamburg
  • Stefan Mohr, Managing Director, Jung von Matt / NEXTALSTER
  • Dr. Sabine Pagel, Analyst Multichannel, Home Shopping Europe
  • Dr. Karl Pall, Director, Google Germany
  • Kerstin Pape, Head of Online Marketing, Otto
  • Prof. Dr. Inga Schmidt-Ross, Vice President, HSBA
  • Ralf Siebert, Managing Partner, KCI KompetenzCenter Innovation
  • Amit Sinha, Director, Marketing & CRM, XING
  • Christian Thunig, Chief Editor, Sales

You can register here.