Lecture - Digital ToolboxDrivers of Digital Transformation – what is digitalization and why can it change so much?We are pleased to invite you to our first lecture series in the context of our new Digital Toolbox:„Drivers of Digital Transformation – what is digitalization and why can it change so much?“Speaker: Prof. Dr. Gregor Hopf | HSBA Hamburg School of Business AdministrationWednesday, 13. December 2017, 06:00 – 08:30 pmAudimax, Handelskammer Innovationscampus Hamburg, Adolphsplatz 6, 20457 HamburgThe first lecture series in the context of the Digital Toolbox will address the fundamental question whereby digitalization can change so much. Which Schumpeterian powers of creative destruction are at work here? Why is digitalization more than just a new technology, and what are the fundamental changes that our companies are making? With the Digital Toolbox, the HSBA Hamburg School of Business Administration has developed an innovative platform that offers our students an educational approach that specifically addresses the challenges of digitalization. We look forward to presenting you the Digital Toolbox at the end of the event! Prof. Dr. Gregor Hopf most recently headed the digitalization department at the State Ministry of Baden-Wuerttemberg until April 2016. Since 2007 he has been a professor of business administration with a focus on digital business models and social media communication. The participation to this event is free. If you have any further questions, don't hesitate to contact us. Of course you may forward this invitation to colleagues and friends.