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Events

eBusiness Lounge

App-solute Durchdringung – Angebotskommunikation mit der PENNY App

For organizational reasons, we unfortunately have to cancel the eBusiness Lounge "App-solute Durchdringung - Offer Communication with the PENNY App" on 27.06.2018. Of course, we will inform you about a replacement date.

We would like to invite you to our eBusiness Lounge:

„App-solute Durchdringung – Angebotskommunikation mit der PENNY App“ (in German)
Speaker: Marcus Haus | Divisional Marketing Manager PENNY Markt GmbH, Head of Corporate Marketing REWE Group 
Wednesday, 27 June 2018, 06:00 – 08:00 pm
Audimax, Handelskammer Innovationscampus Hamburg, Adolphsplatz 6, 20457 Hamburg

Even in discount trade, the stringent customer experience at all relevant touchpoints is essential for the emotionalisation of the customer journey and the increase in sales. PENNY is at the forefront of using the app to engage customers with digital services at the right time, in the right place, and to drive sales. The status quo as well as the desired further development of mobile payment systems will be the topic of this lecture.

Marcus Haus is Divisional Marketing Manager at PENNY and Head of Corporate Marketing at REWE Group. Since 2008, Marcus Haus has held various leadership roles in the REWE Group and designs the marketing of PENNY in a highly agile environment.

The participation to this event is free. If you have any further questions, don't hesitate to contact us. Of course you may forward this invitation to colleagues and friends.

Participation Information

Price Free of charge

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Note: Please be aware that pictures and videos taken at this event may be used for HSBA publications.

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