Event | HSBA


Jana Tolle

„Disruptive Change in Commerce - Seven Assumptions for Successful Change”

Dear friend,

We would like to invite you to the event of HSBA Alumni Association and HSBA with a very special guest – Alexander Birken, CEO of Otto Group and Alumni of Wirtschaftsakademie Hamburg, the predecessor of HSBA

„Disruptive Change in commerce - seven assumptions for successful change” (in German) 

Lecturer: Alexander Birken, CEO Otto Group

Tuesday, 26 September 2017,04:00 – 06:00 pm

Albert-Schäfer-Saal, Handelskammer Hamburg, Adolphsplatz 1, 20457 Hamburg

The current digitalisation of our lives also changes the landscape of commerce. E-Commerce, mobile devices and data-driven solutions are just three examples. Alexander Birken will report on how Otto Group as one of the world’s biggest online retailers with many brands and 50.000 employees is adapting strategically and culturally to this new age of commerce in order to carry on setting the benchmark in the future.

Alexander Birken, born in Hamburg in 1964, started his career at Otto Group in 1991 in the controlling department, following his studies at Wirtschaftsakademie Hamburg. After different positions within the Otto Group, including Investment Controlling of Otto Group for Asia and America from 1999 to 2002; Chief Operating Officer of Spiegel Group in Chicago, USA, from 2002 to 2004 and, since 2005, Member of the Otto Group Executive Board with responsibility for the strategic development of several companies, he took over the chairmanship of the Otto Group on 1 January 2017. 

We want to particularly invite alumni from the Wirtschaftsakademie Hamburg and HSBA. Learn more about your fellow alumni at this special event!

The participation to this event is free. If you have any further questions, don't hesitate to contact us. Of course you can also forward this invitation to other Wirtschaftsakademie Hamburg and HSBA alumni. 

Information for Bachelor students: This event may NOT be counted as part of the overarching elective. As it is primarily aimed at alumni, we have a limited contingent of 20 seats for students – if you are interested, you should register quickly.

We look forward to welcoming you on this interesting evening and thank the Association of Friends and Sponsors for their support with this event. 

Kind regards

Your HSBA / Board of the HSBA Alumni Association

Participation Information

Price Free of charge

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Note: Please be aware that pictures and videos taken at this event may be used for HSBA publications.

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