Zara is a research associate at the Chair of International Business Ethics and Sustainability in the department of Strategy & Leadership and a Ph.D. candidate at the Claussen-Simon Graduate Center at HSBA. Her research topic is "Ethical Fashion Consumption". She is supervised by Prof. Dr. Sarah Jastram.
After receiving her Bachelor in Cross-Cultural Communication and Linguistics from the Yerevan State University, Zara accomplished her MBA at the American University of Armenia, affiliated with the University of California. Before joining HSBA, Zara acquired a solid work experience in Marketing and PR in the banking sector and TV industry. In 2019, she received the Society for Business Ethics founders´ award as an emerging scholar.
Jastram, Sarah Margaretha and Zara Berberyan. forthcoming. "How to Develop a Corporate Social Responsibility Strategy." International Journal of Sustainable Strategic Management : .
Berberyan, Zara, Jastram, Sarah Margaretha and Friedman, Barry A. 2018. "Drivers and Obstacles Of Ethical Fashion Consumption." In Eco Friendly and Fair: Fast Fashion and Consumer Behavior, ed. by Carolin Becker-Leifhold and Marc Heuer, 36 - 48. Routledge.
Jastram, Sarah and Berberyan, Zara. 2017. "Drivers and Obstacles of Ethical Fashion Consumption." Presentation held at the Japanese Forum on Business and Society, 7.-8.9.2017, Tokyo, Japan.
Berberyan, Zara. 2016. "Ethical Fashion Consumption." Presentation held at the 7th international conference on corporate sustainability and responsibility, Berlin, Germany, September 14-16.
Jastram, Sarah and Zara Berberyan. 2019. "Stakeholder Governance." Presentation held at the University of Oxford - Centre for Socio-Legal Studies. Oxford, 14 May 2019.
Berberyan, Zara, Jastram, Sarah, Rosenkranz, J. and Schaltegger, Stefan. 2018. "From Attitude to Action- Calibrating the Determinants of Ethical Fashion Consumption." presentation held at Susquehanna University. Selinsgrove, PA, USA, 30 August 2018.