Zara Berberyan

Short Profile

Zara is a research associate at the Chair of International Business Ethics and Sustainability in the department of Strategy & Leadership and a Ph.D. candidate at the Claussen-Simon Graduate Center at HSBA. Her research topic is "Ethical Fashion Consumption". She is supervised by Prof. Dr. Sarah Jastram. 

After receiving her Bachelor in Cross-Cultural Communication and Linguistics from the Yerevan State University, Zara accomplished her MBA at the American University of Armenia, affiliated with the University of California. Before joining HSBA, Zara acquired a solid work experience in Marketing and PR in the banking sector and TV industry. In 2019, she received the Society for Business Ethics founders´ award as an emerging scholar.


  • Sustainable Consumption
  • Ethical Fashion Consumption

Research Areas

  • Dissertation Topic: Effects of Ethical Branding on Consumer Behaviour in the Textile Industry
  • Ethical Fashion
  • Sustainable Consumption
  • Consumer Behaviour
  • Corporate Governance


Journal articles (refereed)

Jastram, Sarah Margaretha and Zara Berberyan. forthcoming. "How to Develop a Corporate Social Responsibility Strategy." International Journal of Sustainable Strategic Management  : .

Book chapters

Berberyan, Zara, Jastram, Sarah Margaretha and Friedman, Barry A. 2018. "Drivers and Obstacles Of Ethical Fashion Consumption." In Eco Friendly and Fair: Fast Fashion and Consumer Behavior, ed. by Carolin Becker-Leifhold and Marc Heuer, 36 - 48. Routledge.

Conference presentations (non refereed)

Jastram, Sarah and Berberyan, Zara. 2017. "Drivers and Obstacles of Ethical Fashion Consumption." Presentation held at the Japanese Forum on Business and Society, 7.-8.9.2017, Tokyo, Japan.

Berberyan, Zara. 2016. "Ethical Fashion Consumption." Presentation held at the 7th international conference on corporate sustainability and responsibility, Berlin, Germany, September 14-16.

Other Publications / Presentations

Jastram, Sarah and Zara Berberyan. 2019. "Stakeholder Governance." Presentation held at the University of Oxford - Centre for Socio-Legal Studies. Oxford, 14 May 2019.

Berberyan, Zara, Jastram, Sarah, Rosenkranz, J. and Schaltegger, Stefan. 2018. "From Attitude to Action- Calibrating the Determinants of Ethical Fashion Consumption." presentation held at Susquehanna University. Selinsgrove, PA, USA, 30 August 2018.