Susanne Färber | HSBA

Susanne Färber

Short Profile

Since January 2016, Susanne is a doctorate candidate at the Department for Marketing and Sales. After she obtained her Bachelor of Arts Degree in International Management at the International School of Management in Hamburg, she graduated in Management (Master of Science) at the Kühne Logistics University.

During her studies, Susanne gained extensive international experiences. She studied abroad at Regent‘s University in London and at the Tongji-University in Shanghai. Furthermore, she deepened her knowledge with internships in Canada and Uruguay. Within the framework of the Claussen-Simon Graduate Centre, Susanne investigates visitor satisfaction in touristic attractions in her doctorate thesis. Her supervisors are Prof. Dr. Dennis Ahrholdt, HSBA, and Prof. Dr. Oliver Schnittka, University of Southern Denmark.

In addition to her research activities at HSBA, Susanne is managing partner at the company Panoptikum Gebr. Faerber GmbH & Co. KG.

Lectures

  • Marketing Management

Research Areas

  • Dissertation Topic: Visitor Satisfaction in Visitor Attractions
  • Online Marketing and Online Reviews
  • Satisfaction and -behaviour in Touristic Attractions
  • Tourism Marketing and Tourism Management

Publications

Conference presentations (non refereed)

Faerber, Lea Susanne, Julian Hofmann, Oliver Schnittka and Dennis C. Ahrholdt. 2019. "What influences the success of visitor attractions? A meta-analytic review of visitor satisfaction drivers." Presentation held at the 48. European Marketing Academy Conference, 28-31 May 2019, Hamburg.

Faerber, Susanne, Oliver Schnittka and Dennis Ahrholdt. 2019. "Visitor characteristics matter: How the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated." Presentation held at the 48. European Marketing Academy Conference, 28-31 May 2019, Hamburg.

Faerber, S., Ahrholdt, D, Schnittka, O. 2017. "Success Drivers of Visitor Attractions: A Literature Review." Presentation held at the 26th Nordic Symposium of Tourism and Hospitality Research, Falun, Sweden, 05.10.2017.

Faerber, S., Ahrholdt, D, Schnittka, O. 2017. "They are out of control: Analysing external drivers of visitor satisfaction at visitor attractions." Presentation held at the 26th Nordic Symposium of Tourism and Hospitality Research, Falun, Sweden, 05.10.2017.

© 2019 HSBA