Patrick Weretecki studied Business Administration at the University of Applied Sciences Dortmund. Afterwards, he graduated in International Management (Master of Arts) at the University of Applied Sciences in Bochum and the San Diego State University in California. Within the framework of the Claussen-Simon Graduate Center he investigates messures and factors of successful trade show performance. His dissertation topic is "Trade Show Performance from a Relational Perspective". He is supervised by Prof. Dr. Goetz Greve, HSBA, and Prof. Dr. Jörg Henseler, University of Twente.
During his studies he was already engaged as a research assistant and gained working experiences in reseach projects. In addition to the work on his dissertation project, he is a Senior Expert at Deutsche Telekom AG. Here, he is responsible for planning and implementing national as well as international trade fairs.
Weretecki, Patrick, Greve, Goetz and Jörg Henseler. 2018. "Salespersons’ missing perspective on Customer participation behavior in value co-creation: an exploratory study." Proceedings of the 47th European Marketing Academy Conference, Glasgow, 29 May - 01 June 2018.
Weretecki, Patrick, Goetz Greve, and Jörg Henseler. 2020. "Experiential value of experiential marketing: Multi-item scale development and validation." Presentation held at the Winter Conference of the American Marketing Association, San Diego, California, USA, 14-16 February 2020.
Weretecki, Patrick, Goetz Greve and Jörg Henseler.. 2018. "Salespersons’ missing perspective on customer participation behavior in value co-creation: An exploratory study." Presentation held at the 47th European Marketing Academy Conference, Glasgow, 29 May - 01 June 2018.