Patrick Weretecki | HSBA

Patrick Weretecki

Short Profile

Patrick Weretecki studied Business Administration at the University of Applied Sciences Dortmund. Afterwards, he graduated in International Management (Master of Arts) at the University of Applied Sciences in Bochum and the San Diego State University in California. Within the framework of the Claussen-Simon Graduate Center he investigates messures and factors of successful trade show performance. His dissertation topic is "Trade Show Performance from a Relational Perspective". He is supervised by Prof. Dr. Goetz Greve, HSBA, and Prof. Dr. Jörg Henseler, University of Twente.

During his studies he was already engaged as a research assistant and gained working experiences in reseach projects. In addition to the work on his dissertation project, he is a Senior Expert at Deutsche Telekom AG. Here, he is responsible for planning and implementing national as well as international trade fairs.

Research Areas

  • Dissertation Topic: Trade Show Performance from a Relational Perspective
  • Management of Trade Fairs
  • Customer Relationship Management
  • Value Co-Creation

[Translate to Englisch:] Publikationen

Conference proceedings (refereed)

Weretecki, Patrick, Greve, Goetz and Jörg Henseler. 2018. "Salespersons’ missing perspective on Customer participation behavior in value co-creation: an exploratory study." Proceedings of the 47th European Marketing Academy Conference, Glasgow, 29 May - 01 June 2018.

Conference presentations (non refereed)

Weretecki, Patrick, Goetz Greve and Jörg Henseler.. 2018. "Salespersons’ missing perspective on customer participation behavior in value co-creation: An exploratory study." Presentation held at the 47th European Marketing Academy Conference, Glasgow, 29 May - 01 June 2018.