Patrick Weretecki

Short Profile

Patrick Weretecki studied Business Administration at the University of Applied Sciences Dortmund. Afterwards, he graduated in International Management (Master of Arts) at the University of Applied Sciences in Bochum and the San Diego State University in California. His research interests lie particularly in the areas of Value Co-Creation, Experiential Marketing and Customer Engagement. In the context of his doctoral thesis, Mr. Weretecki's research interests include value co-creation in multi-actor ecosystems and the resulting implications for theory and practice. He has already presented first results of his research at conferences in Germany, Great Britain and the USA. In the context of a transatlantic research project, he was a visiting researcher at the University of San Diego for several months. His supervisors are Prof. Dr. Goetz Greve, HSBA, and Prof. Dr. Jörg Henseler, University of Twente.

Mr. Weretecki is Manager for strategic and group-wide projects and concepts at Deutsche Telekom AG. Previously, he worked for Deutsche Telekom as a Marketing Manager responsible for nationwide customer engagement initiatives and as a Senior Expert for the planning and execution implementation of major national and international trade fairs. His career began in the Board Member Support at Deutsche Telekom.

Research Areas

  • Value Co-Creation
  • Experiential Marketing
  • Customer Engagement

[Translate to Englisch:] Publikationen

Journal articles (refereed)

Weretecki, Patrick; Greve, Goetz; Henseler, Jörg,. 2020. "Selling Actors in Multi-Actor Sales Ecosystems: Who They are, What They Do, and Why It Matters." Journal of Business and Industrial Marketing  : . DOI: 10.1108/JBIM-03-2020-0145, AAM: CC BY-NC 4.0.

Conference proceedings (refereed)

Weretecki, Patrick, Greve, Goetz and Jörg Henseler. 2018. "Salespersons’ missing perspective on Customer participation behavior in value co-creation: an exploratory study." Proceedings of the 47th European Marketing Academy Conference, Glasgow, 29 May - 01 June 2018.

Conference presentations (non refereed)

Weretecki, Patrick, Goetz Greve, and Jörg Henseler. 2020. "Experiential value of experiential marketing: Multi-item scale development and validation." Presentation held at the Winter Conference of the American Marketing Association, San Diego, California, USA, 14-16 February 2020.

Weretecki, Patrick, Goetz Greve and Jörg Henseler.. 2018. "Salespersons’ missing perspective on customer participation behavior in value co-creation: An exploratory study." Presentation held at the 47th European Marketing Academy Conference, Glasgow, 29 May - 01 June 2018.