Jan Philipp Graesch

Short Profile

Since October 2019, Jan Philipp Graesch is an external PHD candidate at the marketing and sales department. His research interests include cooperation and alignment aspects of marketing, sales and IT with a main focus on practical oriented requirements, specifically in the context of digital transformation. 

Mr. Graesch worked as a scientific assistant with the University of Applied Science and Lufthansa Technik AG in Hamburg while doing his bachelor and master in mechanical engineering and production management. He participated in various research projects with several industrial and academic partners within Hamburg, publishing his first conference paper. Mr. Graesch is Senior Product Sales Manager and Product Lead with Lufthansa Technik and responsible for digital products in terms of aircraft health monitoring (AVIATAR).

Research Areas

  • Digital transformation in marketing and sales
  • Alignment of marketing, sales and IT
  • Agile collaboration from production to sales
  • Practical oriented requirements for interdisciplinary cooperation and alignment


Conference presentations

  • Graesch, Jan Philipp; Hensel-Börner, Susanne; Henseler, Jörg (forthcoming) “Digital Transformation in Sales and Marketing Departments: An Integrated Overview and Directions for Organizations and further Research”
  • Graesch, Jan Philipp; Isendahl, Randolf (2014) „Bewertungsmethode (CMEM) zur Auswahl von Unterstützungssystemen – Berücksichtigung des Menschen bei der Lösungsfindung“ Erste transdisziplinäre Konferenz zum Thema „Technische Unterstützungssysteme, die die Menschen wirklich wollen“ Hamburg, Deutschland