Dr.-Ing. Ralph W. Hofmann

Short Profile

Since April 2018, Prof. Dr.-Ing. Architect Ralph W. Hofmann is a Professor for Real Estate Development & Communication and co-responsible for the MSc programme Real Estate & Leadership. His areas of specialisation include Project Development, Stakeholder Management & Communication, Architectural Design and Urban Planning.

Ralph W. Hofmann earned his doctorate at the Bauhaus University Weimar on the topic of real estate brand strategies ("Real Estate Branding Assessment - REBA, Development of a Customer-Based Brand Equity (CBBE) Model for Behavioral Brand Analyzes in the Real Estate Economic Context"). Before, he studied architecture at the University of Applied Sciences Wiesbaden in the early nineties and specialised in real estate project development as part of his Master of Science degree in "Real Estate" at Danube University Krems.

During his many years in the real estate industry, he accompanied and managed numerous planning and construction projects in Italy, Austria, Russia and the CEE countries. Mr. Hofmann was Managing Partner of "Hofmann Architekten ZT GmbH" with headquarters in Vienna until 2017 and has extensive experience in architectural planning as well as in the organisation and implementation of large-scale and/or complex real estate projects of institutional investors.

He regularly presents and discusses his scientific contributions to real estate and project management, planning issues and property management brand policy to stakeholders in the real estate industry and numerous universities.

Lectures

  • Project Development & Stakeholder Management
  • Stakeholder Management & Communication
  • Architectural Design
  • Urban Development

Research Areas

  • Real Estate Branding Assessment
  • Real Estate Project Development
  • Customer-Based Brand Equity - CBBE

Publications

Book chapters

Hofmann, Ralph W. 2018. "Real Estate Branding Assessment – REBA, Customer-Based Brand Equity(CBBE)-Modell für die Analyse und Bewertung von Marken im immobilienwirtschaftlichen Kontext." In Schriftenreihe „Bau- und Immobilienmanagement, ed. by Bernd Nentwig, . Bauhaus-Universitätsverlag Weimar.

Hofmann, Ralph W.. 2017. "Real Estate Branding Assessment - REBA, Customer-Based Brand Equity (CBBE)-Modell für die Analyse und Bewertung von Marken im immobilienwirtschaftlichen Kontext." In Schriftenreihe Bau- und Immobilienmanagement. 26, ed. by Bernd Nentwig, . Weimar: Bauhaus-Universitätsverlag Weimar.

Conference presentations (non refereed)

Hofmann, Ralph W. 2017. "Immobilienmarken – die Zukunft des Marketings in der Immobilienwirtschaft." Presentation held at the Forum Building Science, Danube University Krems, Austria.

Other Activities

Habermehl, Hans-Christoph. 2018. "Analyse der Entscheidungsfindung bei Investitions- und Desinvestitionsmaßnahmen im Immobilien-Portfoliomanagement." Gutachter der Dissertationsschrift an der Bauhaus-Universität Weimar.

Hofmann, Ralph W. 2018. "Grundlagen des Immobilienmanagements, Presentation held at Danube University Krems, Austria." .

Hofmann, Ralph W. 2018. "Grundlagen der Betriebswirtschaft und Projektentwicklung II – Machbarkeitsstudien für Projekte, presentation held at Danube University Krems, Austria." .

Hofmann, Ralph W. 2018. "Immobilienmarken und -marketing, presentation held at Danube University Krems, Austria." .

Hofmann, Ralph W. 2017. "Die Bedeutung zeitgemäßer Planungs- und Steuerungswerkzeuge, von der Entwurfsidee bis zur Realisierung von Architektur, presentation held at Jade-Hochschule, Oldenburg, Germany." .

Hofmann, Ralph W. 2017. "Wert des Denkmals: Vorbildliches Projektmanagement und vorbildliche Projektentwicklung zur Schaffung von Renditen, presentation held at RheinMain University of Applied Sciences, Wiesbaden." .

Hofmann, Ralph W. 2016. "Wertschöpfungsoptimierung und Risikosenkung im Projekt-entwicklungsprozess, presentation held at Danube University Krems, Austria." .

Hofman, Ralph W.. 2014. "Interfaces and Interactions between Building Constuction and Real Estate Development, presentation held at Danube University Krems." .

Hofmann, Ralph W. 2014. "Interfaces and Interactions between Building Construction and Real Estate Development, presentation held at Danube University Krems, Austria." .

Hofmann, Ralph W.. 2014. "Organisation & Planung in der Immobilien-Projektentwicklung, presentation held at Danube University Krems, Austria." .

Hofmann, Ralph W.. 2012. "Grundlagen der Bautechnik für Investoren, presentation held at Danube University Krems, Austria." .

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