Steffen Rachut is Head of Paid Media at the Berlin performance marketing agency FinoMedia. In this role, he advises and supports medium-sized companies in using social ads campaigns to increase sales and digitally address and win new customers. Prior to his career in digital marketing, Mr. Rachut completed two Master of Arts degrees (Counseling Psychology and Community Counseling) at the University of Maryland, College Park and the University of Malta. His interest in the human psyche coupled with a strong affinity for social media eventually led him into social advertising. Steffen Rachut regularly leads workshops and speaks at conferences on Facebock Advertising and online marketing strategies for e-commerce companies. He also supports entrepreneurs and marketing managers in the successful creation of Facebock advertising campaigns in his Facebock group "Facebook Ads for Online Entrepreneurs and Marketing Managers".