Dr. Ragnhild Silkoset

Career

Ragnhild Silkoset is professor in marketing and Dean for the Executive education programs at BI Norwegian Business School.

Prior to this she was appointed as chair of the department of marketing at BI Norwegian Business School. Silkoset has been a visiting scholar for one year at Gatton Business School at the University of Kentucky. Silkoset received the degree of Dr. Economy from BI Norwegian Business School with the thesis "Collective Market Orientation in Co-producing networks". Before that she received the degree Cand Merc at Buskerud University College, majoring in marketing, minor in business administration and minor in educational theory and practice. Her research has been published in international journals such as Journal of Business Venturing, Journal of Business Ethics, European Journal of Marketing, International Business Review and Journal of Business to Business Marketing, among others. In addition, Silkoset co-authored a research method book used by many Norwegian institutions.

In 2011 Norwegian marketing research association appointed her to receive the price as this years marketing analytics for her pedagogical work with the research methodology course at BI. Silkoset has also been used as an expert witness in litigation for both the District Court and Court of Appeal.

Research areas
Strategic alliances, social networks, market orientation, free riding, pricing strategies, and inter-organizational relationships.

Teaching areas

  • Research methodology
  • Pricing strategy
  • Market oriented management
  • Marketing channels
  • Applied quantitative analysis