Miguel Strobel


Miguel Strobel is managing director & founder of the consultancy Watersky Digital and specializes on the synchronization of digital marketing channels, digital KPIs & the digital consumer journey.
His company (www.Watersky.Digital) is specialized on helping companies build up their internal digital marketing through consulting and hands-on training.

Prior to founding Watersky Digital, he spent eight years working for Beiersdorf AG, an international cosmetics company.
There, he managed brands such as NIVEA, EUCERIN, tesa and Hansaplast as Global Digital Manager, Digital Manager, Brand Manager and eCommerce Manager, in countries such as Germany, Sweden and South Korea.

He holds an MBA degree from the University of Oxford (Said Business School) and a B.A. in Business Administration from the HSBA.