Dr. Rebecca Hertl


Dr. Rebecca Hertl is a lecturer in Marketing Management. She studied business administration at the Ludwig-Maximilians-University in Munich and received her doctorate from the University of Hamburg on the topic "Essays on the Effectiveness of Advertising and Branding". After working for Bosch, Siemens, Bain& Company, the German Chamber of Commerce in Hong Kong and Lufthansa Cargo in Stockholm, she gained extensive professional experience in market research at The Nielsen Company.