Mission, Vision, Values Mission Statement and Values

Success through Performance - Responsibility - Fairness.


HSBA is the business school of the Hamburg economy. We make a decisive contribution to strengthening the future viability of our cooperation companies and the Hamburg location in the age of digital transformation. Development, transfer and communication of knowledge in dialogue with students, science and industry is our core competence – in teaching, research and further education. Our graduates, thought leaders and decision makers with the values of the honorable businessman as a moral compass, are well prepared for the challenges of tomorrow.

1. Excellent Teaching for professional success

We accompany "curious people" on their entire career path: from dual bachelor programs to extra-occupational masters and cooperative doctorates to continuing education courses, we stand for modern teaching methods and interactive learning in small groups. Irrespective of their financial background, we offer our students excellent educational opportunities. For our cooperation companies, we are a competent partner in the acquisition and qualification of motivated, efficient and responsible employees from all over the world. We do this by optimally preparing future high performers for the next step in their careers in accordance with the requirements of the time with innovative and practice-oriented study programs.

2. Research at the pulse of the economy

We use our HSBA as an attractive platform for the mutual transfer between science and industry. We conduct research in a variety of areas of business administration as well as related disciplines and develop application-oriented solutions, which become drivers for the development of future-oriented corporate strategies. The knowledge gained in this way flows into the teaching and generates resonance in the academic world.

3. Innovative university with strong community

Our HSBA community lives from the commitment of all, the mutual respect, team spirit and the appreciation for the university and each individual. HSBA is both an organization of learning and a learning organization itself. Our openness to feedback, regular evaluations and further education of all members of faculty and administration mean that we are constantly developing. We create a vital university climate in which new things can be tried out and progress is made.

4. Living network in Hamburg and the world

As a university of Hamburg's economy, we are regionally anchored and at the same time internationally oriented. Based on our Hanseatic roots, we open the door to the world for ourselves and the international economy and science through exchanges and excursions. Our active student community and our alumni form the basis for a valuable personal and professional network.