The Department Marketing & Sales focuses on the requirements of the respective target groups in tuition, research and practice. Our goal is to provide a broad and high-quality education in Marketing and to convey the necessary knowledge of modern Marketing and market-oriented corporate management to our students. We aim to motivate our students for answering the multifaceted questions relevant in Marketing.
In research projects we address practice-related questions in order to analyse how companies and clients act and what their actions may imply for optimizing the supplier-client-relationship.
In consultancy projects with companies we transfer and adapt the results of our research into practice. Thus, we want to contribute to develop our clients’ compentencies together with a substantial improvement of their companies.
The knowledge we gain from practice-related research and consulting is transferred back into our teaching. This interaction between tuition, research and company practice ensures that our teaching is always up-to-date and on high levels of quality.
Our basic goal is to provide a well-grounded academic education in Marketing to our students.
In the framework of our tuition we communicate management theories, methods and models of market-oriented corporate management and apply those to current corporate challenges. Many up-to-date examples from practice, application-oriented case studies and guest lectures from business experts complement our teaching.