Marketing & Sales

Research Profile & Focus

The Department Marketing & Sales focuses on the requirements of the respective target groups in tuition, research and practice. Our goal is to provide a broad and high-quality education in Marketing and to convey the necessary knowledge of modern Marketing and market-oriented corporate management to our students. We aim to motivate our students for answering the multifaceted questions relevant in Marketing.

In research projects we address practice-related questions in order to analyse how companies and clients act and what their actions may imply for optimizing the supplier-client-relationship.

In consultancy projects with companies we transfer and adapt the results of our research into practice. Thus, we want to contribute to develop our clients’ compentencies together with a substantial improvement of their companies.

The knowledge we gain from practice-related research and consulting is transferred back into our teaching. This interaction between tuition, research and company practice ensures that our teaching is always up-to-date and on high levels of quality.

Teaching Objectives

Our basic goal is to provide a well-grounded academic education in Marketing to our students.

In the framework of our tuition we communicate management theories, methods and models of market-oriented corporate management and apply those to current corporate challenges. Many up-to-date examples from practice, application-oriented case studies and guest lectures from business experts complement our teaching.

  • Business-to-Business Marketing
  • Basics of Sales
  • Marketing I + II
  • Market-orientied Corporate Management
  • Clients Management
  • International Marketing
  • Sales Management
  • Customer Relationship Management
  • International Marketing
  • Quantitative Methods in Marketing
  • Marketing Performance Management
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