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Innovation for Fairness and Sustainability

New Edited Volume Shows Progressive Approaches to a Fair Fashion Industry

When it comes to fairness and sustainability, textile companies are often criticised. The industry urgently needs trend-setting approaches that meet the challenges of a global, value-oriented society. The recently published book "Sustainable Fashion - Governance and New Management Approaches" sheds new light on this controversial topic.

The volume presents innovative best practice examples from business practice and politics. The editors are Prof. Dr. Sarah Jastram, owner of the Dr. Jürgen Meyer Chair of Business Ethics and Sustainability at HSBA Hamburg School of Business Administration and Anna-Maria Schneider, Senior Policy Officer at the Federal Ministry for Economic Cooperation and Development (BMZ).

"The examples presented promise progress in previously deadlocked areas, such as the human rights situation in international value chains," explains Prof. Dr. Jastram. The director of Tchibo Corporate Responsibility, Nanda Bergstein, for example, describes how the company is increasingly relying on new, collaborative and dialogue-based processes in supplier management to complement traditional audits and top-down control.

Also interesting are the statements of Hendrik Heuermann, who is responsible for sustainability at H&M, on the relevance of collective representation of interests, for example on the issue of living wage security. Trade unions and companies have not always pulled together in the past, says Prof. Dr. Jastram.

The book also deals with regulatory issues. The BMZ is currently going on the offensive with the Textile Alliance and the "Green Button" initiative for labeling fair textiles.
All in all, the examples in the volume show that, in particular, common approaches by different actors are needed to improve production conditions in the global textile industry.

At a Book Launch Panel on 15 January, 2019 at the Neonyt Ethical Fashion Messe Berlin, authors from HUGO BOSS, Filippa K and melawear will discuss the topics of their chapters:

For further information please contact: Sarah.jastram(at)


This edited volume comprises ideas, visions, strategies, and dreams of entrepreneurs, managers, scientists and political experts who share their best practice experience relating to the joint goal of a more sustainable, humanistic, and responsible fashion industry. Readers will find a variety of approaches and strategies that in sum represent a rich pool of insights and cases for anyone interested in the study of new management perspectives and in the systematic advancement of sustainable fashion.
In 14 chapters, international authors discuss topics such as Sustainable Business Models, Cradle-to-Cradle, Circular Economy, Human Rights, Ethical Supply Chain Management, Sustainable Fashion Consumption, Certification and Auditing, Traceability, Impact Measurement, and Industry Transformation. Business case studies include H&M, Filippa K, Melawear, Otto, Tauko, and Tchibo. Further brands that are discussed in the book are Prada, Burberry, Hermès, Hugo Boss, and many more.
The book demonstrates that sustainable fashion can hardly be realised by just one actor or by using just one business tool or governance instrument. The sustainable transformation of the textile sector requires concerted action of businesses, governments, NGOs, and consumers to clearly demonstrate a coalition for change and a willingness and power to end inhumane and unsustainable business practices in the 21st century. The sum of innovative approaches and solutions presented in this book shows that the momentum for change is strong and that mutual learning, respect and collaboration can lead to interesting and effective new paths of co-creation and shared responsibility in the fashion industry.