Jana Tolle

SQUARE Innovation Session: Exponential Innovation

During the first SQUARE Innovation Session, the managing director of HSBA will give insights into the core theses of his new book "Exponential Innovation" and discuss possible reforms of the university sector to support the German economy with Thomas Voigt, head of communications of the Otto Group.

Eröffnung Square

"Exponential Innovation" - Under this title the Managing Director of HSBA and SQUARE, Dr. Uve Samuels, describes how a reform of the university sector can help the German economy to cope with the great pressure for innovation. In order to cope with the exponential growth of Chinese and American companies, the German economy and thus also the university landscape must change radically. There is an increasing decoupling of teaching from business: changing requirements regarding innovation speed, technological know-how, as well as changing processes and methods in business are increasingly no longer reflected in teaching. At the same time, innovations in science are hardly put into practice. The solution: a stronger systemic networking of business and science.

On 5 December 2019, Thomas Voigt, Group Vice President Corporate Communications of the Otto Group, will discuss the core theses of the book with Uve Samuels. In particular, the importance of universities for the development of Germany as a business location will be discussed, and comparisons with the American and Chinese university models will be made. 

We cordially invite you to the SQUARE Innovation Session:

"Exponential Innovation - Universities as Innovation Drivers"


  • Uve Samuels: Managing Director of HSBA and the SQUARE Innovation Hub

  • Thomas Voigt: Group Vice President Corporate Communications of the Otto Group

Thursday, 05. December 2019, 19.00 - 21.00 o'clock

Audimax, SQUARE HSBA Innovation Hub, Adolphsplatz 6, 20457 Hamburg, Germany

You can register yourself and other guests by mail or online via our registration form. 

Participation in the event is free of charge. If you have any questions, please do not hesitate to contact us. You are welcome to forward the invitation to your interested circle of acquaintances and colleagues.

For information for Bachelor students: For this event, credits totalling 0.08 can be credited to you within the framework of the comprehensive compulsory elective area (Studium Generale).

We look forward to welcoming you to this exciting evening and thank Mr. Voigt in particular for his great support.