Jana Tolle

Axel Springer hy und SQUARE: Digitale Transformation erleben

Best case of digital transformation meets science, media company meet university, hy meets SQUARE. "Experience Digital Transformation" is the motto under which Axel Springer consultancy hy meets the Innovation Hub of HSBA.

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Media houses in crisis? Digitalisation overslept? One of the leading media companies in Europe, Axel Springer SE, impressively demonstrates that there is another way. Axel Springer today generates 87 percent of its operating profit with digital business models - a large part of it from companies that once attacked the core business and are now part of Axel Springer. With hy, Axel Springer passes on its experience to other industries.

Universities as innovation drivers of the economy? The HSBA is going down this path. With the SQUARE HSBA Innovation Hub, the HSBA itself is pursuing an ambitious project of digital transformation. As a hub, SQUARE shows that a university can also be the first port of call for Hamburg companies when it comes to digitalization.

So there are many good reasons for the cooperation of both companies. 

Christoph Keese, former Executive Vice President at Axel Springer, was one of the central minds behind the digital transformation of the media company. Today, he is CEO of hy, the Axel Springer management consultancy for digital growth. He is also a book author ("Silicon Valley", "Silicon Germany", "Disrupt Yourself") and host of the weekly hy podcast. Dr. Uve Samuels is the initiator of numerous innovation projects and author of the books "Das Kapital 4.0" and "Exponential Innovation".

We invite you to join us to view best-cases of digital transformation and then discuss them in a relaxed atmosphere:

"Axel Springer hy and SQUARE: Experience Digital Transformation"


  • Christoph Keese, Managing Partner, Axel Springer hy GmbH
  • Dr. Uve Samuels, Managing Director of HSBA and the SQUARE HSBA Innovation Hub

Appointment: Thursday, 13 February 2020, 18.00 to 20.00 h

Location: SQUARE HSBA Innovation Hub, OpenSpace (6th floor), Adolphsplatz 6, 20457 Hamburg

You can register yourself and other guests by e-mail or online via our registration form. 
The participation in the event is free of charge. If you have any questions, we are at your disposal. You are welcome to forward the invitation to your interested circle of friends and colleagues.

We look forward to welcoming you to this exciting evening.

Best regards

Dr. Uve Samuels Christoph Keese

SQUARE HSBA Axel Springer hy