Within the programme, general key issues of corporate management as well as topic that are particularly relevant to medium-sized companies are discussed. The classical management topics for example are Strategic Management, Leadership, Communication, Marketing, Sales, Investment and Financing.Additionally, questions concerning medium-sized companies such as succession planning, particularities in leading family enterprises and alternative forms of financing away from the stock exchange market and the classical bank loan are also discussed.The programme is of particularly high practical relevance due to its high integration of practitioners and real case studies from medium-sized companies.
This programme is particularly suited to participants who want to expand and refresh their own knowledge, or who are looking to prepare to broaden their leadership role. The exchange of knowledge between the teaching staff and other participants will strengthen your leadership skills with new ideas and interdepartmental thinking which in turn will enhance your decision making ability.Participants will learn new methods and approaches and experiment with their potential application. The participants will enhance their own knowledge of management techniques in the context of company and departmental management, providing an opportunity to critically analyse their own theoretical knowledge and practical experience.
Seminar participants will receive a Certificate of Participation. Where the participant choses the option of taking the exam, the participant will be awarded a University Certificate with 12 Credit Points according to the European Credits Transfer System (ECTS) on successful completion of that exam.