Digital Marketing & E-Business

Cristiana Cicoria

Seminar Profile

Applied further training for decision makers and specialists from all industries who wish to digitalise their business processes or adapt their business model to the digital era.

The Digital Marketing & E-Business expert seminar breaks down into the topics E-Business and Digital Marketing & E-Consumer Behaviour, supplemented with a methodological specialisation.

The seminar first discusses the framework conditions for developing an e-strategy and possible business models in e-business. At the same time it covers the potential and challenges for internet-based customer management (E-CRM). Digital Marketing & E-Consumer Behaviour is dedicated to online marketing with its specific guises such as social media marketing, mobile marketing and search engine advertising and optimisation. Participants are also taught about affiliate and word-of-mouth marketing.

Facts on the seminar

Contact hours 160
Language English
Head Prof. Dr. Ralf Strauß
Costs 5.900 Euro
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