The digital transformation of products and markets creates many challenges as well as opportunities for existing businesses. The “Intrapreneur-Profile” focuses on methods and skills necessary to support and enable innovative and possibly disruptive processes within existing companies. The successful “intrapreneur” will use selected start-up methods to support the transformation processes from within the company.


Intrapreneur Seminars

Title Format Duration Description
Lean Start-up Techniques Mindset 8 hours Learn how modern companies use entrepreneurial management techniques to transform their corporate culture and drive long-term growth – with a particular emphasis on innovation and digital transformation. Selected lean management concepts are Minimum Viable Product (MVP), Continuous Deployment, Growth Hacking, Design Thinking, Scrum, Business Canvas and Visualisation Techniques.
Business Model Innovation Mindset 8 hours The seminar conveys the substantial threat of digitalisation and possible solutions to existing business. Topics like Platform Economy, Network and Lock-In Effects as well as the four C’s of Internet business models are covered.
Design Thinking Deep-Dive 16 hours This seminar will illustrate the basics of Design Thinking and why and how it is used in digitalisation projects. Using this technique, you will develop a “pretotype” for a given problem, which is a viability test even before a prototype is created, present your idea and reflect on the process.
Proof of Concept Implementation Workshop 32 hours Apply the methods and skills of start-up companies, especially the user-centred innovation process of Design Thinking combined with agile project tools and a lean-start-up approach. It will give you the opportunity to test and improve your own or your company’s innovative product ideas.


Costs Digital Toolbox

  HSBA Students Trainees and external students HSBA alumni Executives
1 profile + profile certificate 1 profile inclusive, then 2.125 € 2.125 € 3.188 € 4.250 €
6 profiles + certificate CDO 10.250 € 10.250 € 15.375 € 20.500 €


In case of booking multiple profiles, of course, we will grant a discount. Furthermore, we can also create an individual offer for your company. Please do not hesitate to get in touch with us.

Any Questions?

Ina Rosentreter HSBA
Ina Rosentreter
Senior Officer Executive Education
+49 40 822160-963
Yasmin Guillén-Lange
Senior Programme Management Postgraduate Studies
+49 40 822160-944
Questions?Annabelle Luther HSBA
Annabelle Luther HSBA

Annabelle Luther

Senior Programme Manager Executive Education
+49 40 822160 962

Contact Box: Callback

All times are specified in CEST

Contact Box: Message